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Directing as management function

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  • 1.  
  • 2. Directing can lead to……
  • 3. Introduction….
    • Directing/Direction is a function of management performed by top level management in order to achieve organizational goals. It is very important and necessary function of management.
    • Management has to undertake various activities like, guide people, inspired and lead them as well as supervision of their activity is required in order to achieve desired results.
  • 4. Meaning and Definition
    • Direction consists of the process and techniques utilized in issuing instructions and making certain that operations are carried as originally planned.
    • “ Directing involve determining the course, giving order and instruction and providing dynamic leadership” – Marshall
    • “ Activating means and moving into action- supplying simulative power to the group”- G.R Terry
  • 5. Directing involve…..
    • Telling people what is to be done and explaining how to do it.
    • Issuing instructions and orders to subordinates
    • Inspiring them to contribute towards the achievement of objectives,
    • Supervising their activities; and
    • Providing leadership and motivation
  • 6. Features of Direction
    • Deals with People
    • Performance Oriented
    • Pervasive Function
    • Continues Function
    • Management in Action
  • 7. Element of Direction
    • Communication
    • Leadership
    • Motivation
    • Supervision
    • Coordination
  • 8. Significance of Direction
    • Initiate Action
    • Ensuring efficiency
    • Achieving Organizational Objectives
    • Better Human Relation
    • Facilitate Changes
  • 9. Principle of Direction
  • 10. Process of Direction
    • Defining the objective
    • Organizing the efforts
    • Measuring the work
    • Developing the people
  • 11. Techniques of Direction
    • Consultative Direction
    • Free rein Direction
    • Autocratic Direction
  • 12. Effective Delegation……
    • Knowledge of work
    • Knowledge of bye-laws (policies)
    • Skills in instructing
    • Skills in leading
    • Skills in dealing with current problem s
    • Human orientation
  • 13. Communication
  • 14. Meaning and Definition
    • “ Communication” word has been derived from Latin word “Communis” which means common, thus communication stands for sharing of an idea in common.
    • “ Communication is an exchange of facts, ideas, opinions or emotions by two or more persons” – Newman and Summer
    • “ It is a sum of all the things one person does when he wants to create understanding in the minds of another. It is a bridge of meaning, it involve systematic telling, listening, and understanding” - Haimann
  • 15. Elements of communication
    • Communicator
    • Communicatee
    • Message
    • Channel
    • Response
  • 16. Process of communication
  • 17. 1 2
  • 18. Element of Communication Process
    • Sender/Communicator
    • Message
    • Encoding
    • Channel
    • Receiver
    • Decoding
    • Feedback
  • 19. Importance
    • Facilitate smooth working
    • Basis of organizational functioning
    • Communication as an aid to planning
    • Help overcoming resistance to change
    • Helps building good public relations
    • Facilitate effective delegation of authority
  • 20.  
  • 21. Communication Media
  • 22.  
  • 23.
    • Semantic Barriers
    • Emotional or Psychological Barriers
    • Organizational Barriers
    • Other (Personal)
  • 24. Semantic Barriers
    • Symbol with different meaning
    • Badly expresses message
    • Faulty Translation
    • Unclarified Assumption
    • Specialist’ s Language
  • 25. Psychological Barriers
    • Premature Evolution
    • Inattention
    • Loss in Transmission or Poor Retention
    • Distrust of Communication
    • Attitudinal Barriers
  • 26. Organizational Barriers
    • Organizational Policy
    • Organizational Rules and Regulations
    • Status Retention
    • Rank or Position
  • 27. Personal Barriers
    • Barriers in Supervision
    • Attitude of Superior
    • Lack of Awareness /knowledge
    • Lack of time
    • Fear of loss of Authority
    • Barriers in Subordinates
    • Fear/ Unwillingness to Communicate
  • 28. Effective Communication
    • Clarity
    • Adequacy
    • Timing
    • Integrity
    • Gesture and Expressive
    • Maintain eye contact
    • Correct and Concrete
    • Feedback is key to success
    • Complete and Concise
  • 29. Motivation
  • 30. Introduction & Definition
    • To motivate means to provide motive, to impel people to action, and to create incentives to work.
    • “ Motivation is the work a manager performs to inspired, encourage, and impel people to take required action” – Lewis Allen
    • “ The act of stimulating someone or oneself to get a desired course of action”- Michael J
  • 31. Nature and Characteristics
    • Motivation is an internal feeling
    • Motivation is related to needs
    • Motivation lead to goal oriented behavior
    • Motivation can be positive or negative
  • 32. Elements of sound motivation
    • Adequateness
    • Flexibility
    • Related to efforts
    • Analysis of motives
    • Simple and blend with organizational requirement
  • 33. Importance of Motivation
  • 34. Importance of Motivation
  • 35. Leadership
  • 36. Definition
    • Leadership is one of the important part of direction.
    • “ Leadership is the ability to secure desirable action from a group of followers voluntarily, without the use of coercion”- Alford and Beatly
    • “ Leadership refers to the quality of the behavior of the individual whereby they guide people on their activities in organized efforts”- Chester Barnard
  • 37. Nature or Characteristics
    • Leadership implies the existence of followers
    • Leadership involve a community of interest between
    • Process of influence
    • Process toward achievement of goals
    • Leadership involve exemplary action
  • 38. Importance of leadership
    • Facilitate Change
    • Building and increase employees moral e
    • Provide Guidance
    • Determination of Goal
    • Promote team spirit
    • Aid to Authority
  • 39. Importance of Leadership Ability