Whats app
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Whats app



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Whats app Whats app Presentation Transcript

  • What is WhatsApp? • WhatsApp Messenger is a proprietary, cross-platform instant messaging application for smart phones. • In addition to text messaging, users can send each other images, video and audio media messages. • The client software is available for iOS, BlackBerry OS, Android, Symbian, Series 40, and Windows Phone. • Competing with a number of Asia-based messaging services WhatsApp handles two billion messages per day as of April 2012, growing from one billion in October 2011. • According to the Financial Times, WhatsApp "has done to SMS on mobile phones what Skype did to international calling on landlines."
  • WHAT’S THIS APP!! • • • • • • • • • • No International Charges Founded in 2009 and is based in Santa Clara, California Cross-platform mobile messaging app Available for iPhone,BlackBerry,Windows,Android,Nokia No Hidden Cost Multimedia Group Chat in Feb’2011 Say no to PINs and Usernames No need to Login/Log Out Offline Messages
  • Software Specification • Developer(s) : WhatsApp Inc. • Stable release: Android 2.8.1504 (July 30, 2012) BlackBerry OS 2.8.1914 (August 12, 2012) iOS 2.8.2 (July 13, 2012) Symbian 2.8.13 (August 16, 2012) Windows Phone (September 10, 2012) • Development status : Active • O.S : Android, BlackBerry OS, iOS, Symbian, Series 40, and Windows Phone • Type : Instant Messaging • License: Proprietary • Website : whatsapp.com
  • ORIGIN • An invention by ‘two guys with an experience of 20 years at Yahoo! Inc.’, American Brian Acton & Ukrainian Jan Koum as per the official website in 2009. • A dream come true of talking to a friend sitting oceans apart through radio-waves.
  • TECHNOLOGY • Embodied Technology • Technology Enablers – Compatibility – Interface – Bandwidth – Security • Programming Language – JavaScript • Image Formats – JPEG – PNG
  • Features of WhatsApp Sending Places: allowed you to send your location to your chat partner or to your group chat. It is useful if you want to share your approximate location on a map. Group Icon: personalize your group chat by attaching a custom icon to your group Group chat: You can exit a group chat that you are in at any time You can control group chat alerts and notifications separately from individual messages.
  • ACHIEVEMENTS • Hits 400 million active users-& lashes out viciously at rivals. • 430 million monthly active users, over 35 million in India. • Achieved a new record of 27 billion messages in a day. • Obliterates its own record, processes 54 billion messages on New Year’s Eve. • Not diversified • Weak distribution network • To access the account can only be paid by credit card only • Only works with a data plan or wifi • Competition • Product substitution • Similar applications and free
  • RESULTS FROM CASE STUDY • Messaging used to cost rs. 5 earlier. • Then way2sms came in with free sms. • And then whatsapp came up with innovation like: No login or logout. • All most free. • Supports almost all platforms like windows, andriod, black berry, apple. • Large number of emoticons. • Automatic connection through contacts.