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    8e537 case questions sb 8e537 case questions sb Document Transcript

    • Prof. P K BansalProfessor & Head,Department of Marketing & SalesAmity Business School CASE QUESTIONS Starbucks Coffee 1. Was Mr. Dorosin a ‘Voicer’ at any stage? If yes, narrate the actions of Starbuck’s management, leading him to become a ‘Terrorist’. 2. Critically evaluate the service recovery system of Starbucks. Identify the fail points and suggest remedial measures. 3. Study the ‘Product Mix’ of Starbucks Retail Stores. What proportion of their business is, ‘Hardware and Equipment’? How important is it for Starbucks? 4. Study the competitive scenario in their ‘Coffee related Products Division’. Apply Porter’s Five Forces model and detail a strategy for the Starbucks. 5. Were the demands of Dorosin justified at any stage? How can now he be handled to save the company, money and reputation?