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Outback Steakhouse: Going International
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Outback Steakhouse: Going International

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Where & Why Outback Steakhouse should expand internationally? Basic answer is Canada & UK because of the non-veg culture in these countries.

Where & Why Outback Steakhouse should expand internationally? Basic answer is Canada & UK because of the non-veg culture in these countries.

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  • Decision Grid includes 4 determinants:InfrastructureDemographicsIncomeTrade Laws

Transcript

  • 1. OUTBACK STEAKHOUSE: GOING INTERNATIONAL
    MehakKohliPrafulAnchaliyaRohit Jain SheetalVishnoi
  • 2. Outback Steakhouse Inc. (OSI) Background
    Started in 1988
    One of the largest casual dining operators
    Over 1500 restaurants in 20 countries worldwide
    Includes 7 brands
  • 3. Challenge 1:
    Target Countries?
  • 4.
  • 5. Markets to Enter
  • 6. SWOT Analysis
  • 7.
  • 8. Porter’s Five Force Model
  • 9.
  • 10. Challenge 2:
    How the Outback Concept be adapted to overseas market?
  • 11. Overseas Strategy
  • 12. Challenge 3:
    Whether to franchise, directly manage, or joint venture?
  • 13. Franchising
  • 14. Challenge 4:
    What pace of expansion to target?
  • 15.
  • 16.
  • 17. THANK YOU