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Outback Steakhouse: Going International

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Where & Why Outback Steakhouse should expand internationally? Basic answer is Canada & UK because of the non-veg culture in these countries.

Where & Why Outback Steakhouse should expand internationally? Basic answer is Canada & UK because of the non-veg culture in these countries.

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  • Decision Grid includes 4 determinants:InfrastructureDemographicsIncomeTrade Laws
  • Transcript

    • 1. OUTBACK STEAKHOUSE: GOING INTERNATIONAL
      MehakKohliPrafulAnchaliyaRohit Jain SheetalVishnoi
    • 2. Outback Steakhouse Inc. (OSI) Background
      Started in 1988
      One of the largest casual dining operators
      Over 1500 restaurants in 20 countries worldwide
      Includes 7 brands
    • 3. Challenge 1:
      Target Countries?
    • 4.
    • 5. Markets to Enter
    • 6. SWOT Analysis
    • 7.
    • 8. Porter’s Five Force Model
    • 9.
    • 10. Challenge 2:
      How the Outback Concept be adapted to overseas market?
    • 11. Overseas Strategy
    • 12. Challenge 3:
      Whether to franchise, directly manage, or joint venture?
    • 13. Franchising
    • 14. Challenge 4:
      What pace of expansion to target?
    • 15.
    • 16.
    • 17. THANK YOU