CRM PROCESS   CRM Portal for Indian Institute of Technology, Kharagpur                  Proposal by i-Tech World
CRM PROCESS What is CRM?                                           Marketing Plan                                         ...
CRM PROCESSHow does CRM work?  •   It is a widely-implemented strategy for managing a company’s interactions with      cus...
Alumini PROCESS    Announce it                                                    Coming Fwd    Jobs                      ...
MARKETING PROCESS Portal Ads                                                                  Presence Ads over social    ...
SITE MAP                                                  Press               On                   From                Spo...
MERIT PROCESS      Profile                      Careers                        Legacy Systems      •Options to update on y...
BOARD PROCESS                            Analyze needs of                                market -                         ...
INTERNAL PROCESS                                 Alumuni                                  Board              Students     ...
MARKETING PROCESS                                   Strategy      Input         Evaluation                    Planning   O...
SCOPE OF CUSTOMIZATION             Portal                                   Sight        •Editing & modification of the po...
STRUCTURAL UNDERSTANDING                           IN ASSOCIATION WITH
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Crm for iit k

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CRM designed for IIT-K

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Crm for iit k

  1. 1. CRM PROCESS CRM Portal for Indian Institute of Technology, Kharagpur Proposal by i-Tech World
  2. 2. CRM PROCESS What is CRM? Marketing Plan •Run Campaigns •Generate leads •Form a database Support enhancment Process Connection •Manage cases •Assign & Qualify leads •Conduct Training •Convert leads •Develop knowledge base •Track Opportunities
  3. 3. CRM PROCESSHow does CRM work? • It is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. • It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. • Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.
  4. 4. Alumini PROCESS Announce it Coming Fwd Jobs Postings of opportunities volunteershipRerferral Yes/NoEmployee Response toreferrals every item Involve in FAQs & random Q & As Q&A In line example of the process with one example for each field
  5. 5. MARKETING PROCESS Portal Ads Presence Ads over social Over the social & network business network Strategics Promotion Diversification Mailing stuff of load Database Method Systematic Process Approach In line example of the marketing process with one example for each field
  6. 6. SITE MAP Press On From Spot- Home News Release Campus Faculty light•The introduction •Latest news with •Success Sorties •Event •Faculty •Exclusiveto IIT-KGP with upcoming event information achievement coverage of media •Guest Speakershistorical events & information •Celebrity Speaks •Campus logon •News from R&Ddata of the tagged along with sectiongreatest almumi successful stories •Reviews & •Faculty-student-•Links to social •Daily polling •Social Chat room •Social highlight comments of managementfollow-up Alumus relationship•Banner in flash & •Newsletter •Director’s Cut •Competetion •Testimonials •Speak fromlog-in information •Off-Campus news news person-concerned
  7. 7. MERIT PROCESS Profile Careers Legacy Systems •Options to update on your •Job postings •All the info regarding the own profile & current legal admission procedure & •Within the system positions geographic location on the description of various pre- world map •From the Alumuni definied quotas Process •Articles on job-interviews which have made history in the life-time for IIT-Kgpr. Spotlight •Latest news on upcoming events •Weekly face from Alumnus Events Calander •A total flash oriented events calander •Responses & choosing out the responses to follow-up
  8. 8. BOARD PROCESS Analyze needs of market - discussions Reviev and Analyze market cap optimize - discussions Analyze Measure results competition Implementation Research Strategic marketing plan
  9. 9. INTERNAL PROCESS Alumuni Board Students Alumini Staff Arm Leadership Alumni Management Board of Arm Trustees
  10. 10. MARKETING PROCESS Strategy Input Evaluation Planning Output Implementation
  11. 11. SCOPE OF CUSTOMIZATION Portal Sight •Editing & modification of the portal •Social Marketing over the networking according to IIT-Kgpr. websites along with a regular blogging & RSS feeds from the institute over the portal. •Previous portals to be analyzed to actually attract the alumunus to use •Achivements highlighted over all the this portal more & more. web links connected to main website. SMS-pack Mass Comm •Integration of sms pack into the •Media & MassComm link up with the portal so as to automatically fire a portal for automatic updates. sms on every occasion you decide. •Links to other IITs •Flash messages are also possible
  12. 12. STRUCTURAL UNDERSTANDING IN ASSOCIATION WITH

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