Arab Social Media & E-commerce Usage

  • 960 views
Uploaded on

How is Social Media in terms of Facebook, Twitter, Blogs, Forums are perceived in the Arab region. What percentage of population is Arabic speaking and prefers Arabic as their primary language on …

How is Social Media in terms of Facebook, Twitter, Blogs, Forums are perceived in the Arab region. What percentage of population is Arabic speaking and prefers Arabic as their primary language on their Facebook profiles. How does the e-commerce in MENA region is behaving. How much credit card purchases are made. How many people research before buying online. How many trust ads to how many trust peer recommendations

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
960
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
31
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Arab social media usage
  • 2. Arab Social Media Usage Demographics Age-groups, Demographics & Language: •  •  •  The major share of social media users in the Middle East are male Nearly half (45%) of all users are under 24 The key languages used are English and Arabic with English comprising over half of all content 40% 36% 35% Age 32% 3% 30% 5% 25% Male 35% Female 60% NA English 40% 20% 15% 10% 11% 9% 12% 5% 0% Source: World Bank, Aug 2013 Arabic 57% 16-17 18-24 25-34 35-44 44+ Others
  • 3. Language preference in Arabic speaking markets Country Population Facebook Population Arabic Profiles on Facebook % of Arabic Users Egypt 84,605,000 16,800,000 11,160,000 66% Iraq 35,404,000 5,000,000 3,800,000 76% Kingdom of Saudi 30,194,000 7,600,000 3,800,000 50% Arabia Yemen 25,252,000 1,660,000 1,020,000 61% United Arab 8,660,000 4,200,000 740,000 18% Emirates Jordan 6,517,000 3,000,000 2,000,000 67% Lebanon 4,228,000 1,880,000 500,000 27% Oman 3,942,000 820,000 360,000 44% Kuwait 3,852,000 1,220,000 380,000 31% Qatar 1,917,000 900,000 186,000 21% Bahrain 1,560,000 500,000 124,000 25% Libya 6,155,000 1,300,000 1,060,000 82% Tunisia 10,734,000 4,200,000 680,000 16% Algeria 38,520,000 5,800,000 1,780,000 31% Morocco 32,520,000 6,400,000 1,860,000 29% Potential target market – 29,450,000 (Total No. of Arabic profiles) = 48% of total Facebook users in Arabic speaking countries •  Half the Facebook population of majority Arabic speaking countries choose to use non-Arabic language profiles Source: Facebook.com, Oct 2013
  • 4. Percentage of Social Networks used in Arab World Social Media Portals: •  •  •  •  The majority of the community uses Facebook (94%) followed by Twitter (62%) Google+ saw a 200% increase in G+ accounts due to the fact that it comes along with gmail but in terms of activity it’s nil compared to other active channels such as Facebook & Twitter Facebook 94% Twitter 62% LinkedIn LinkedIn has good contribution on the professional end but most users come from UAE Google+ Instagram is booming at +5% per day as a social network in MENA region. Etihad’s Instagram activity proves it with usage from 5% to 35% in 2 months of launch 42% Instagram 38% % of Users 15% The ‘Others’ channels consists of not so frequently used Social Media portals such as forums, blog sites. For eg.: dudu, Shablol, etc. 4% Tumblr 3% Others •  Pinterest 2% 0% Source: Socialbakers.com, Aug 2013 20% 40% 60% 80% 100%
  • 5. Top Discussed Subjects Social Media behavior : •  The top discussed subjects in Arabic across all social media platforms and forums are: 12% Music & Movies General discussion on live concerts and new movie releases Equally split between interest in global and regional artists 44% Politics Arab Spring Syria Sports Football remains the most discussed sport Travel & Tourism Places around UAE, then ME, then Worldwide (predominantly on forums) Source: Socialbakers.com, Aug 2013 Egypt 6% 9% Libya
  • 6. E-commerce Survey E-commerce behavior : •  31% Female Top online buys: 69% Male 28% 17% 15% 14% Average age of people shopping online When first buying (all products) online 39% 61% Have experience 53% Beauty & Health Food & Drinks 41% •  Online travel booking accounts for only 14% of Arabic speakers overall activity book their travel online (compared to 24% of the global average) The other buys indicates the industries and portals which can be used as a promoting platform. •  31% of the research and buying is done by females as compared to 69% by males. 35+ 26 - 35 16 - 25 52% Source: IPSOS MENA Books & Magazines •  31% Research before buying Travel 10% 9% 7% 5% Music & Movies Home Appliances 31% Electronics Clothes Top Buys Computer Software Under 16
  • 7. Credit Card Usage Credit Card Purchase growth rate: •  The average spending on online shopping: Between $100 $1000 29% Less than $100 When first buying online 5% 1% Cash on Delivery 53% Debit Card PayPal Others Source: IPSOS MENA •  The majority of all online transactions in MENA are under $100 •  While it’s clear that even at online purchase, over 50% of users prefer to pay it as ‘Cash On Delivery’ •  One in every 3 users purchase goods/ services once a month •  The average online purchase for Etihad is $1,280 (Q3 2013) Credit Card 12% 29% Users 71%