work experience2013 March - April sojern, san fr ancisco, usaFreelance Designer• Information Design• Powerpoint slides2013 March edj 2 edge san fr ancisco, usaFreelance Designer• Information Design2013 March sk idmore ow ings & merrill llp (som), san fr ancisco, usaFreelance Designer• Information Design2013 February distill, san fr ancisco, usaFreelance Designer• Information Design• Powerpoint slides2013 January artemi a communications, san fr ancisco, usaFreelance Designer• Information Design2012 November- December varentec inc., san jose, usaFreelance Designer• Pitch for Identity Design2012 October - November bonfire communications, san fr ancisco, usaFreelance Designer• Identity Design• Website Design• Information graphics2012 July redwood robotics, san fr ancisco, usaFreelance Designer• Pitch for Identity Design2012 March - 2013 April ideo | a design and innovation consulting firm, san fr ancisco, usaFreelance Designer• Information graphics, PDF presentation on a new college curriculum• Design of a book/catalogue• PDF presentation for research done on catheters• Identity Design for financial products for low income groups2012 March - September edelman digital, san fr ancisco, usaFreelance Designer• Information graphic posters2012 March the linus group, san fr ancisco, usaFreelance Designer• Information graphics2011 Feb - September origami cre ati ve concepts, bangalore, indi aCreative Consultantpradnyadighecurriculumvitae2013 A 451 25thAvenue, #3, San Francisco CA 94121E email@example.com T 415 672 9195
2010 Jan - December tr ansport design consultancy, london, u.k.Freelancer Designer2009 -2011 mapunit y (w w w.mapunit y.in)In-house graphic Designer2007 Feb - 2009 Feb r ay and keshavan design | the br and unionAssistant Designer2005 May - July idiom design and consulting ltd.Internshipeducation2010 Jan - December masters’ degree at uni versit y of the arts londonThe Masters degree at London College of Communication (UAL)2004 - 2006 speci aliz ation in v isual communicationSrishti School of Art, Design and Technology, Bangalore, Indiacourses Basic Human-form, Nature Drawing, Typography and Layout, Photography, Interactivity,Liberal Arts, Publication, Exhibition and Information Design, Corporate Identity and Branding.2002 - 2004 foundation studiesSrishti School of Art, Design and Technology, Bangalore, India2000 - 2002 isc (arts)Mallya Aditi International School, Bangalore, Indiasubjects English, Mathematics, Hindustani Music, Political Science and Home ScienceUntil 2000 icseVidya Niketan School, Bangalore, Indiatools familiar withFluent with Adobe (Illustrator, Photoshop and In-Design), MS Office ApplicationsreferencesMr. Ashwin Mahesh Mapunity, Social Technology at workM +91 99720 22424, E firstname.lastname@example.orgDr. Russell Bestley Head of Postgraduate Development, Course Director - MA Graphic DesignE email@example.comMr. Anthony Howard Director, Transport Design Consultancy, London, UKT +44 20 8749 9060, E firstname.lastname@example.orgMr. Sreeram G. Director, Origami Creative Concepts, Bangalore, IndiaT +91 98451 53587, E email@example.comMr. Rahul Chawdas Director, Bloombox, Bangalore, IndiaE firstname.lastname@example.orgMr. Joey Hayes Director of Creative Services, Bonfire Communications, San Francisco, USAT 415.597.9930, E email@example.comMr. Sean Hewens Knowledge Manager + In-House Counsel, Ideo.org, San Francisco, USAE firstname.lastname@example.orgMs. Melanie Doherty Director, Melanie Doherty Design, San Francisco, USAT 415.764.1717, E email@example.com
selected projects2006 May - December The Omni Guide (undergr aduate project)An Information Design Project on the Local Bus Network in Bangalore• A unit that provides basic crucial information.• A prototype of a travel planner dedicated to one major bus stand of the city.• An index of all bus-stops mentioned in this matrix with location co-ordinates for the grid.2007 March - December Re-branding of the Canara bank Identity (r +k project)A re-branding project for a leading Indian Public Sector bank.Redesigned applications• Cheque books, Cheque leaves, Pass Books• Demand Drafts, Pay-in-slips, Pay Orders, Forms, Diaries2008 January- December Environment Branding for IGI Airport, Hyderabad and RGI Airport, New Delhi (r +k project) january to march Environmental graphics for the newly opened Indira Gandhi International Airport, Hyderabad, Andra Pradesh, India.• Concept 1: A set of 40 typographic panels that showcase distances from Hyderabad to someof the major cities of the world.• Concept 2: Illustrations of some of the traditional dance and art forms of India october to december A creative pitch for the new Common Wealth Games terminal at the recently built Rajiv Gandhi International airport in New Delhi.• Concept 1: A map inspired from the London Tube Map, uses New Delhi as the source, showsall the cities as stations on the map, thus showing how the entire world is now connected.• Concept 2: A map showcasing all the different modes of transport and estimates of timetaken to reach a place with the particular mode of transport.2009 June - December Information design, the design of route maps the local bus transport system (mapunit y project)Mapunity has led the development of Urban Transport Information Systems for a number ofcities - Bangalore, Chennai, Hyderabad, Delhi. The purpose of these systems is to create real-time knowledge of traffic conditions in cities. These are then made widely available throughAirtels mobile telecom network to city residents, and also accessible online. I was a part of theteam that redesigned the website that dealt with the Bangalore city traffic conditions.• Design 01: A set of maps for a set of bus routes. A simple map that could provide the user/traveller with all the information while travelling by the local bus transport. These mapswere customized for one particular kind of bus service. This maps provided information suchas the route of the route, timings, price charts, location maps and also is provided in thevernacular typeface as well.2010 May - December Information DesignA set of posters visualizing data collected by students at LSE(London School of Economics).These posters were results of a collaboration between LCC and LSE.2010 May - December Saral Sur, Masters at London College of Communication (post-gr aduate project)The phrase Saral Sur means simple notes, which are the building blocks of the Indian Classicalmusic. The objective of this project is to understand the workings of a notation system andattempts to design simple visual solutions to represent the concept of the art.The project aims to ‘re-look or re-examine’ how the Indian Classical music is taught, written andrecorded and how the methodology of these aspects has changed over time. It also attempts tobridge the gap between the visual and audio i.e. to visualize the auditory information such as thecharacteristic movements and to be able to design a system that has the ability to teach, assistand help one to learn without a teacher.The research manifested into the design of a notation system with the ability to teach, assist andhelp one to learn without a teacher.
The quest for a language or a code to voice the complexities of Indian classical music has been an ongoingadventure which started in the early 20th century. Though the tradition of learning Indian music is ancient,it has largely been an oral tradition, where the student learns from Gurumukh ( the mouth of the teacher),there have many attempts to formalize this learning into a notation system, one that could explain thecomplexities of the art.The notations used today were developed during the early 20th century and therefore are very youngcompared to the fully developed notation system for western music. The modern Indian music notationsystems can be credited to two stalwarts: Pt. Vishnu Digambara Paluskar and Pt. Vishnu NarayanaBhatkhande.This booklet is a result of the research for a project that aimed to understand notation systems, the working,the assets and the flaws and consequently an attempt to develop a system that can denote the abstract andsubtle aspects of the art. This project aims to focus on understanding and visualizing the movement from onenote to another which is the critical aspect of this kind of music.This project aims to device simple visual solutions to represent some of the key aspects of this kind of music.This music is primarily improvisational and leans heavily on the artists creative ability and imagination. Butthere are rules that the artist has to comply by, one such rule being that there is a specified scale whichutilizes five, six or seven notes, the movements are pre-determined but the order of these movements is up tothe performer. This art can be compared to having learnt the alphabet and words and its rules, but alsohaving the freedom to form ones own sentences.Saral Sur utilizes three keys or codes or visual devices, which become the visual language the improvisation isrendered in. The Raga Kalyan has been explained using these devices. The student is advised to listen therecommended audio matter while using this kit.summary of post-graduate project saral sur, 2010designed by pradnya r dighe,student of london college of communication (ual), london, U.K.visual device 01 : note + colourEach note is allocated a colour. This exercise was done to identify the patterns in the improvisation. Color isamong the strongest visual stimuli that our brains receive from the outside world. This visualization can beused to understand patterns of notes. It could also assist in understanding of the mood of the raga,depending on the colour scheme.S r_ R g_ G M M΄ P d_ D n_ N s�c c# d d# e f f# g g# a a# b cexamples of time of daysunriseS r_ R g_ G M M΄ P d_ D n_ N s�examples of moodromanceS r_ R g_ G M M΄ P d_ D n_ N s�
visual device 02 : arcsArcs are simple graphical devices to indicate movement, with movement being a critical aspect in this music.This experiment uses the arcs to showcase the transition from one note to another, thus illustrating the gracenotes and the prescribed movement.n. s rgmovementintended movementintended movement with-in rangea p p l ic at io n o f t he d e v ic eraga Yamanscale: seven notes - seven notesascent: n. , R, g, m’, d, n,s�n. S r_ R g_ G M M΄ P d_ D n_ N s�descent: s�, N, D, P, M’, G, R, Ss� N n_ D d_ P M΄ M G g_ R r_ Simprovisation: n. , rg, rgm’pn. r g r g m pg md~
g rn. r g m d pg mdvisual device 03 : gradientsGradients are another device that can be used to illustrate movements. The device can also be used toillustrate points of emphasis within the prescribed movement.gg rn.movementintended movementintended movement with-in rangea p p l ic at io n o f t he d e v ic eraga Yamanscale: seven notes - seven notesascent: n. , R, g, m’, d, n,s�n. S r_ R g_ G M M΄ P d_ D n_ N s�descent: s�, N, D, P, M’, G, R, Ss� N n_ D d_ P M΄ M G g_ R r_ Simprovisation: n. , rg, rgm’p
a p p l ic at io n o f t he n otat io n s ys t emRaga Yaman - drut khyal, teen tala, 16 beats - saral sur notationstahyi - first part of the compositionyeri ali piyapnpnye _ _ e _ _ rir spaa _ _ a _ _ lig rpi _ _ i _ _ yabina arig gbi _ _ i _ _ nag maa _ _ a _ _ risakhi kalana pag m g psa _ _ khi _ _ i ka _ _ la na _ _ pap prata mohem d p pra _ _ ta mo _ _ hen
summary of undergraduate project the omni guide, 2006designed by pradnya r dighe,student of srishti school of art, design and technology, bangalore, indiaNavigating though an unknown city using the public transport is often an arduous task. And therefore asystem that presents information about the local transport: destinations, routes, and other relevantinformation; in an easy, comprehensible, unambiguous and lucid manner is always welcome.An extensive network of bus-routes connecting different parts of the city exists in Bangalore city. However,simplified versions of the information relating to the connections, routes, fares and timings; for all routes orspecific routes; are not made readily available to the passengers. The present Bangalore transportinformation-system is rather limited in terms of usability as it caters to only those conversant with the locallanguage, and in disregard of the fact that this city is an international, cosmopolitan city with people fromdifferent parts of the country and the world. In addition, presently available individual sources provideconflicting information.The Bangalore Metropolitan Transport Corporation (BMTC) is obviously aware of these problems and ismaking attempts to overcome some of the difficulties faced by passengers. It has taken several measures:creating web-interfaces for travel related information and selling travel guides.BMTC is also collaborating with mobile-phone service providers to create a mobile bus-route service.However, these services are in a preliminary stage of execution and public awareness about these services isdismal.This new proposed plan would provide the user all relevant information in a simplified and graphical form. Itwould also unify all sources into a single database, which when accessed, would provide the user with therequisite information. Information can be made available in multiple forms: booklets, web-interfaces, visual-information at bus-stops and on the buses themselves. The potential users of this system are the vastmajority of commuters who crisscross the city.The analysis of the existing system revealed that all the bus routes originate, terminate or traverse through atleast one of the main bus stands in the city; for example, the Shivajinagar bus stand or the Kempegowda(Majestic) bus stand. Therefore a prototype of a travel guide dedicated to each bus stand was envisaged to besubsequently applied to other major bus stands in the city.