The brand name HALDIRAM BHUJIWALA was introduced in1941.
It was lead by three brothers Shri Moolchand , Shri Satyanarayan and Shri Ramesawar.
In 1950, they expanded the business by establishing a small manufacturing unit of Sweets and Namkeens in Kolkata.
In 1970, a large manufacturing unit was set up in Nagpur.
PRODUCTS OFFERED : Haldiram Bhujia, Haldiram Boondi, Mini Samosa, Soan Papadi, Bhel Puri, Gulab Jamun, Rasgulla.
Haldiram’s began as a tiny shop in Bikaner.
In1982, it has set up a shop in Delhi.
Presently, $ 4 million brand and is a familiar sight not only in India, but also on shelves across USA, UK, and the Middle-East.
Presently, company has 20% share in organized market.
It enjoys 8% market share overall, with a turnover of around 30 million.
Through hard work, complete dedication, uncompromising quality, - ‘HALDIRAM’ became a part of each family.
Vision : Be the trend setter in the field of healthy and tasty eating to achieve a sustainable growth. This will bring about an overall upliftment of the Organization, its people and the society. Mission : Review, recreate and rediscover the trend of healthy eating and innovate and invent fresh new methods to nourish and delight everyone we serve. Goal : To provide our customers perfect taste and quality in best of packaging.
EARLY 90’s – spilt of 3 units
1990 – manufactures unit with retail outlets.
1995 – restaurant in Delhi.
1997 – unit for Namkeens.
– started operating as separate entities.
– competition among themselves for market shares.
Haldiram Entered in International market year 2000.
Exports increased from $ 1.7 million to $ 6.0 million from the year 2001 to till today respectively.
Export in the USA , UK, AUSTRALIA, GERMANY , NEW ZELAND, etc.
Opening of restaurant in abroad.
Ethnicity angle in the marketing efforts.
Research & Development
Trust of the consumer
Low Advertising Budget.
Traditional Management Style.
Manufacturing process not completely automatic.
Growing Food Industry.
Changes in the Consumers Taste and Preferences.
Increase in the Purchasing Power of Families.
Prospects for Exports.
Availability of substitute goods.
Health conscious or awareness.
Increasing competition from Indian and MNC food companies.
PRODUCT : Haldiram offers a various products as per customers requirement such as sweets, dairy products, snacks etc.
PRICE : Competitive price to penetrate the unorganized markets. Prices varies according to weights & type of Namkeens & raw materials.
PLACE : Where customers can purchase the product is also an important factor in determining sales. It is available at Railway outlets & Retail Shops. It is also available in rural & urban areas.
PROMOTION : High awareness among the customers. High brand loyalty for Haldiram products.
POSITIONING : Haldiram offers ready to eat high quality readily available Indian snacks with excellent packaging which provides increased shelf life to its products .
HALDIRAM PROVIDES A SAVORY SNACKS AS CUSTOMERS TASTE & PREFERENCES.
As WOMEN are the buyers for household needs and the deciding factor on what to be served to the guests, Haldiram targets them for their Namkeens. Minute Khanna for those ready-to-eat food needs.
Takatak & Whoopies for KIDS.
In Mithai also, they have come with sugar free sweets for the “diabetic” or HEALTH CONSCIOUS CUSTOMERS.
Further, there is something for everyone in Haldiram’s varied product range, such as, and the all famous Mithai for everyone at home.