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Haldiram ppt final Haldiram ppt final Presentation Transcript

    • Started in 1937 in Bikaner in Rajasthan.
    • The brand name HALDIRAM BHUJIWALA was introduced in1941.
    • It was lead by three brothers Shri Moolchand , Shri Satyanarayan and Shri Ramesawar.
    • In 1950, they expanded the business by establishing a small manufacturing unit of Sweets and Namkeens in Kolkata.
    • In 1970, a large manufacturing unit was set up in Nagpur.
    • PRODUCTS OFFERED : Haldiram Bhujia, Haldiram Boondi, Mini Samosa, Soan Papadi, Bhel Puri, Gulab Jamun, Rasgulla.
    • Haldiram’s began as a tiny shop in Bikaner.
    • In1982, it has set up a shop in Delhi.
    • Presently, $ 4 million brand and is a familiar sight not only in India, but also on shelves across USA, UK, and the Middle-East.
    • Presently, company has 20% share in organized market.
    • It enjoys 8% market share overall, with a turnover of around 30 million.
    • Through hard work, complete dedication, uncompromising quality, - ‘HALDIRAM’ became a part of each family.
  • Vision : Be the trend setter in the field of healthy and tasty eating to achieve a sustainable growth. This will bring about an overall upliftment of the Organization, its people and the society. Mission : Review, recreate and rediscover the trend of healthy eating and innovate and invent fresh new methods to nourish and delight everyone we serve. Goal : To provide our customers perfect taste and quality in best of packaging.
    • EARLY 90’s – spilt of 3 units
    • 1990 – manufactures unit with retail outlets.
    • 1995 – restaurant in Delhi.
    • 1997 – unit for Namkeens.
    • 1999:
    • – started operating as separate entities.
    • – competition among themselves for market shares.
    • Haldiram Entered in International market year 2000.
    • Exports increased from $ 1.7 million to $ 6.0 million from the year 2001 to till today respectively.
    • Export in the USA , UK, AUSTRALIA, GERMANY , NEW ZELAND, etc.
    • Opening of restaurant in abroad.
    • Ethnicity angle in the marketing efforts.
    • Strength
    • Quality
    • Research & Development
    • Manpower
    • Pricing
    • Latest technology
    • Packaging
    • Trust of the consumer
    • Weaknesses
    • Low Advertising Budget.
    • Traditional Management Style.
    • Manufacturing process not completely automatic.
    • Opportunity
    • Growing Food Industry.
    • Changes in the Consumers Taste and Preferences.
    • Increase in the Purchasing Power of Families.
    • Prospects for Exports.
    • Threat
    • Availability of substitute goods.
    • Health conscious or awareness.
    • Increasing competition from Indian and MNC food companies.
    • PRODUCT : Haldiram offers a various products as per customers requirement such as sweets, dairy products, snacks etc.
    • PRICE : Competitive price to penetrate the unorganized markets. Prices varies according to weights & type of Namkeens & raw materials.
    • PLACE : Where customers can purchase the product is also an important factor in determining sales. It is available at Railway outlets & Retail Shops. It is also available in rural & urban areas.
    • PROMOTION : High awareness among the customers. High brand loyalty for Haldiram products.
    • POSITIONING : Haldiram offers ready to eat high quality readily available Indian snacks with excellent packaging which provides increased shelf life to its products .
    • As WOMEN are the buyers for household needs and the deciding factor on what to be served to the guests, Haldiram targets them for their Namkeens. Minute Khanna for those ready-to-eat food needs.
    • Takatak & Whoopies for KIDS.
    • In Mithai also, they have come with sugar free sweets for the “diabetic” or HEALTH CONSCIOUS CUSTOMERS.
    • Further, there is something for everyone in Haldiram’s varied product range, such as, and the all famous Mithai for everyone at home.