WHAT ISUSER EXPERIENCE?Pradeep NayarDec 16, 2011
ABOUT ME• User Experience Principal at Tribune Company, Chicago• Worked on several websites, web apps, mobile websites,   ...
TOPICS I WILL COVER...• What is USER EXPERIENCE?• Core UX principles• What is User-Centered Design?• Parts of UX• Some exa...
WHAT ISUSER EXPERIENCE?
UX is the art & science of makingbetter products for consumers.
UX is the art & science of makingbetter products for consumers.
UX is the art & science of makingbetter products for consumers.
UX is the art & science of makingproducts, systems or servicesfor consumers that areusable, useful and enjoyable.
UX is the art & science of makingproducts, systems or servicesfor consumers that areusable, useful and enjoyable.
Don NormanCoined the word “User Experience” in the 90s
UX PRINCIPLE #1Know your user.
Developer   ConsumerBusiness Owner
Developer              Consumer             I have            an idea!Business Owner
Developer                        Consumer            • Business goals            • How to make $$$$Business Owner
Developer                        Consumer    Gives    requirements            • Business goals            • How to make $$...
• Code reusability            • MaintainabilityDeveloper                        Consumer    Gives    requirements         ...
• Code reusability            • Maintainability                                 DevelopsDeveloper                        p...
What the                                            %&^%!?            • Code reusability            • Maintainability     ...
• Code reusability            • Maintainability                                 DevelopsDeveloper                        p...
• Code reusability            • Maintainability                                 DevelopsDeveloper                        p...
• Code reusability            • Maintainability                                 DevelopsDeveloper                        p...
FIND THE SWEET SPOT         Business           Technical          Goals               Goals                     UX        ...
UCD - USER CENTERED DESIGNUCD is the art & science of makingproducts around the consumers.
UX PRINCIPLE #2Never assume your user needs.
Aren’t we consumers too?Not Always.
Aren’t we consumers too?You have a vested interest in the product.
PARTS OFUSER EXPERIENCE
PARTS OF UX          {              User Research                               Content                               Stra...
PRODUCT DEVELOPMENT CYCLEDiscovery                  User ResearchDefinition                         Content               ...
PRODUCT DEVELOPMENT CYCLE                                         • Surveys                                         • User...
PRODUCT DEVELOPMENT CYCLEDiscovery                  User ResearchDefinition                          Content              ...
PRODUCT DEVELOPMENT CYCLEDiscovery                  User ResearchDefinition                        Content                ...
PRODUCT DEVELOPMENT CYCLEDiscovery                  User ResearchDefinition                         Content               ...
PRODUCT DEVELOPMENT CYCLEDiscovery                  User ResearchDefinition                         Content               ...
PRODUCT DEVELOPMENT CYCLEDiscovery                  User ResearchDefinition                         Content               ...
PRODUCT DEVELOPMENT CYCLEDiscovery                  User ResearchDefinition                         Content               ...
PRODUCT DEVELOPMENT CYCLEDiscovery                  User ResearchDefinition                         Content               ...
PRODUCT DEVELOPMENT CYCLE                                         • Site Metrics                                         •...
UXIN PRACTICE
HOW DO YOU GET IN TO UX?• Consider incorporating UX in your projects.• Read about it (Books, Blogs, Podcasts, Videos)• Hig...
Questions & Commentsprad.nayar@gmail.com
Thank You :-)
What is User Experience
What is User Experience
What is User Experience
What is User Experience
What is User Experience
What is User Experience
What is User Experience
What is User Experience
What is User Experience
What is User Experience
What is User Experience
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What is User Experience

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A short presentation I gave at Krishna Engineering College, Coimbatore on what exactly is user experience. The audience were both graduate and under-graduate students of engineering.

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Transcript of "What is User Experience"

  1. 1. WHAT ISUSER EXPERIENCE?Pradeep NayarDec 16, 2011
  2. 2. ABOUT ME• User Experience Principal at Tribune Company, Chicago• Worked on several websites, web apps, mobile websites, @designonmymind iPad/iPhone/Android/Win 7 phone & tablet apps• 1999: Graduated with a B.E (Computer Science)• 2002: Gradated with a M.S (Computer Science)• Worked as a back-end Java developer• Moved to front-end (Ajax) development• Stumbled upon this thing called “User Experience”.• Obsessed about product design, user interfaces and solving problems
  3. 3. TOPICS I WILL COVER...• What is USER EXPERIENCE?• Core UX principles• What is User-Centered Design?• Parts of UX• Some examples• How do you get in to the field of UX?
  4. 4. WHAT ISUSER EXPERIENCE?
  5. 5. UX is the art & science of makingbetter products for consumers.
  6. 6. UX is the art & science of makingbetter products for consumers.
  7. 7. UX is the art & science of makingbetter products for consumers.
  8. 8. UX is the art & science of makingproducts, systems or servicesfor consumers that areusable, useful and enjoyable.
  9. 9. UX is the art & science of makingproducts, systems or servicesfor consumers that areusable, useful and enjoyable.
  10. 10. Don NormanCoined the word “User Experience” in the 90s
  11. 11. UX PRINCIPLE #1Know your user.
  12. 12. Developer ConsumerBusiness Owner
  13. 13. Developer Consumer I have an idea!Business Owner
  14. 14. Developer Consumer • Business goals • How to make $$$$Business Owner
  15. 15. Developer Consumer Gives requirements • Business goals • How to make $$$$Business Owner
  16. 16. • Code reusability • MaintainabilityDeveloper Consumer Gives requirements • Business goals • How to make $$$$Business Owner
  17. 17. • Code reusability • Maintainability DevelopsDeveloper product Consumer Gives requirements • Business goals • How to make $$$$Business Owner
  18. 18. What the %&^%!? • Code reusability • Maintainability DevelopsDeveloper product Consumer Gives requirements • Business goals • How to make $$$$Business Owner
  19. 19. • Code reusability • Maintainability DevelopsDeveloper product Consumer Gives requirements Who focuses on • Business goals the consumer? • How to make $$$$Business Owner
  20. 20. • Code reusability • Maintainability DevelopsDeveloper product Consumer Gives requirements • Business goals • How to make $$$$Business UX Owner Professional
  21. 21. • Code reusability • Maintainability DevelopsDeveloper product Consumer Gives requirements • Business goals • Consumer needs • How to make $$$$ • Bridges consumer needs, business goals & technical feasibilityBusiness UX Owner Professional
  22. 22. FIND THE SWEET SPOT Business Technical Goals Goals UX User Goals
  23. 23. UCD - USER CENTERED DESIGNUCD is the art & science of makingproducts around the consumers.
  24. 24. UX PRINCIPLE #2Never assume your user needs.
  25. 25. Aren’t we consumers too?Not Always.
  26. 26. Aren’t we consumers too?You have a vested interest in the product.
  27. 27. PARTS OFUSER EXPERIENCE
  28. 28. PARTS OF UX { User Research Content Strategy UX Information Architecture Interaction Design Usability Engineering Visual Design
  29. 29. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design
  30. 30. PRODUCT DEVELOPMENT CYCLE • Surveys • User Interviews • Competitive AnalysisDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design
  31. 31. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture Design • Content InventoryDevelopment • Copy writing Usability EngineeringDeployment Visual Design
  32. 32. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability • Site maps Engineering • Wireframes • User FlowsDeployment Visual Design
  33. 33. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability Engineering • User Flows • PrototypesDeployment Visual Design
  34. 34. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design • Usability Testing • Cognitive walkthrough • Heuristic Evaluation
  35. 35. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design • Design Mockups • Style Guides
  36. 36. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design
  37. 37. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design
  38. 38. PRODUCT DEVELOPMENT CYCLE • Site Metrics • Surveys • User InterviewsDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design
  39. 39. UXIN PRACTICE
  40. 40. HOW DO YOU GET IN TO UX?• Consider incorporating UX in your projects.• Read about it (Books, Blogs, Podcasts, Videos)• Higher education (Masters, Certifications from HFI)
  41. 41. Questions & Commentsprad.nayar@gmail.com
  42. 42. Thank You :-)
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