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What is User Experience

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A short presentation I gave at Krishna Engineering College, Coimbatore on what exactly is user experience. The audience were both graduate and under-graduate students of engineering.

A short presentation I gave at Krishna Engineering College, Coimbatore on what exactly is user experience. The audience were both graduate and under-graduate students of engineering.

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  • 1. WHAT ISUSER EXPERIENCE?Pradeep NayarDec 16, 2011
  • 2. ABOUT ME• User Experience Principal at Tribune Company, Chicago• Worked on several websites, web apps, mobile websites, @designonmymind iPad/iPhone/Android/Win 7 phone & tablet apps• 1999: Graduated with a B.E (Computer Science)• 2002: Gradated with a M.S (Computer Science)• Worked as a back-end Java developer• Moved to front-end (Ajax) development• Stumbled upon this thing called “User Experience”.• Obsessed about product design, user interfaces and solving problems
  • 3. TOPICS I WILL COVER...• What is USER EXPERIENCE?• Core UX principles• What is User-Centered Design?• Parts of UX• Some examples• How do you get in to the field of UX?
  • 4. WHAT ISUSER EXPERIENCE?
  • 5. UX is the art & science of makingbetter products for consumers.
  • 6. UX is the art & science of makingbetter products for consumers.
  • 7. UX is the art & science of makingbetter products for consumers.
  • 8. UX is the art & science of makingproducts, systems or servicesfor consumers that areusable, useful and enjoyable.
  • 9. UX is the art & science of makingproducts, systems or servicesfor consumers that areusable, useful and enjoyable.
  • 10. Don NormanCoined the word “User Experience” in the 90s
  • 11. UX PRINCIPLE #1Know your user.
  • 12. Developer ConsumerBusiness Owner
  • 13. Developer Consumer I have an idea!Business Owner
  • 14. Developer Consumer • Business goals • How to make $$$$Business Owner
  • 15. Developer Consumer Gives requirements • Business goals • How to make $$$$Business Owner
  • 16. • Code reusability • MaintainabilityDeveloper Consumer Gives requirements • Business goals • How to make $$$$Business Owner
  • 17. • Code reusability • Maintainability DevelopsDeveloper product Consumer Gives requirements • Business goals • How to make $$$$Business Owner
  • 18. What the %&^%!? • Code reusability • Maintainability DevelopsDeveloper product Consumer Gives requirements • Business goals • How to make $$$$Business Owner
  • 19. • Code reusability • Maintainability DevelopsDeveloper product Consumer Gives requirements Who focuses on • Business goals the consumer? • How to make $$$$Business Owner
  • 20. • Code reusability • Maintainability DevelopsDeveloper product Consumer Gives requirements • Business goals • How to make $$$$Business UX Owner Professional
  • 21. • Code reusability • Maintainability DevelopsDeveloper product Consumer Gives requirements • Business goals • Consumer needs • How to make $$$$ • Bridges consumer needs, business goals & technical feasibilityBusiness UX Owner Professional
  • 22. FIND THE SWEET SPOT Business Technical Goals Goals UX User Goals
  • 23. UCD - USER CENTERED DESIGNUCD is the art & science of makingproducts around the consumers.
  • 24. UX PRINCIPLE #2Never assume your user needs.
  • 25. Aren’t we consumers too?Not Always.
  • 26. Aren’t we consumers too?You have a vested interest in the product.
  • 27. PARTS OFUSER EXPERIENCE
  • 28. PARTS OF UX { User Research Content Strategy UX Information Architecture Interaction Design Usability Engineering Visual Design
  • 29. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design
  • 30. PRODUCT DEVELOPMENT CYCLE • Surveys • User Interviews • Competitive AnalysisDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design
  • 31. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture Design • Content InventoryDevelopment • Copy writing Usability EngineeringDeployment Visual Design
  • 32. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability • Site maps Engineering • Wireframes • User FlowsDeployment Visual Design
  • 33. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability Engineering • User Flows • PrototypesDeployment Visual Design
  • 34. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design • Usability Testing • Cognitive walkthrough • Heuristic Evaluation
  • 35. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design • Design Mockups • Style Guides
  • 36. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design
  • 37. PRODUCT DEVELOPMENT CYCLEDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design
  • 38. PRODUCT DEVELOPMENT CYCLE • Site Metrics • Surveys • User InterviewsDiscovery User ResearchDefinition Content Strategy Information Interaction Architecture DesignDevelopment Usability EngineeringDeployment Visual Design
  • 39. UXIN PRACTICE
  • 40. HOW DO YOU GET IN TO UX?• Consider incorporating UX in your projects.• Read about it (Books, Blogs, Podcasts, Videos)• Higher education (Masters, Certifications from HFI)
  • 41. Questions & Commentsprad.nayar@gmail.com
  • 42. Thank You :-)