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2939687 apple-ppt-090916003136-phpapp02

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  • 1. APPLE INC. Byte into an apple
  • 2. PRESENTED BY Huzefa Deepti Dinesh Vinay Harmanjeet
  • 3. ABOUT COMPANYApril 1st,1976 - FoundedJanuary 3rd,1977 - IncorporatedHeadquarters - Cupertino, CaliforniaCo-founders - Steve Jobs, Steve WojniakCEO - Steve jobsIndustry - Computer software, computer hardware, consumer electronics.Revenue - US$ 19.3 Billion
  • 4. PRODUCTS AND FIGURESHardware - Mac(personal computer series),Apple Remote DesktopSoftware - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work,Logic pro, Cinema Display etc.Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TVEmployees - 19,787 full-time ; 3,399 temporary (March 31,2007)Retail stores - 183( 1st in Manhattan, New York)Competitors - HP, IBM, DELL
  • 5. VISION AND MISSIONVISION “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”MISSION “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
  • 6. ACHIEVEMENTS
  • 7. ANALYSIS
  • 8. SWOT ANALYSIS STRENGTHS WEAKNESSESOne of the oldest hardware Focusing on internal engg.manufacturers. more than marketingControl over the product. High priceHigh quality product. Consumer faced problems with faulty batteriesEasy to carry products Had difficulties on some ofHuge consumer base loyal its products’ quality controlto apple Not issued dividendsProduct diversification
  • 9. SWOT ANALYSIS OPPORTUNITIES THREATSLess expensive new product Pressure from competitors.lines with quality. Substitution effectProduct line is functional andattractive. Technology changes at a rapid rate.Flexibility to its users. Forced to develop newipods are able to communicate. products.New car models with ipodconnectivity.
  • 10. PORTER’S FIVEFORCES MODEL
  • 11. New Entrants Threat of new entrantsBargaining power of the suppliers Existing Supplier rivalry in the Customer industry Bargaining power of buyers Substitute products & services Substitutes
  • 12. EXISTING RIVALRYWindows OS and media player for playing music andvideo ( Microsoft)Competition to Mac OS X (Linux)Alternate sources of computer hardware (Dell, HP,Lenovo)Small stylish MP3 players (Creative, Samsung)Online music stores similar to itunes stores (Napster)
  • 13. THREAT OF NEW ENTRANTSStreaming audio and video with v-cast (Verizon)On demand online services (similar to i-tunes)New entrants with disruptive technology (The “nextgoogle”)
  • 14. BARGAINING POWER OF SUPPLIERSSuppliers of processors and computer memory(Motorola, IBM, Intel)Strategic alliance/supplier of Mac (Microsoft)Supplier of tv and movies (Disney, ABC, Fox, Sony)Sources of music (BMG, Sony, Warner, Universal)
  • 15. BARGAINING POWER OF CUSTOMERSCustomers share music using peer-to-peer networkswithout paying for music (Ares, Limewire)Retailers may pressure for lower prices or better terms(Distributors)Consumers/Businesses may reduce spending oncomputers if they fear economic downturns (ConsumerAttitudes & Behaviors)Consumer Refresh Cycles
  • 16. THREAT FROM SUBSTITUTESSatellite radio for music (XM, Sirius)Entertainment media, media and music (XBOX, PS2)Alternative means to acquire music (Music CDs,DVDs)Alternative sources for videos (Cable, Broadcast,Theatres)
  • 17. RECOMMENDATIONSFOR COMPANY:Lowering the cost of products and maintaining thesame quality standardsCan form joint – venturesKnowledge ManagementMore number of retail stores for easy accessContinuous innovation to expand
  • 18. RECOMMENDATIONSFOR OTHERS:Do not compromise on price for qualityChoose the products based on individual needsBe unique and different
  • 19. THANK YOU