DARJEELING
TEA & TOURISM FESTIVAL
2011
Dec 20th
2011 to 5th
Jan 2011
A Winter Tourism Festival
A
Presentation By
Pradhanbr...
Background
• Darjeeling, lovingly called ‘the Queen of hill station’
never ceases to beckon those who are enamored of
the ...
Some Examples of successful
Tourism Festival in India
 Pushkar Mela (Rajasthan)
 Khala Ghoda festival (Mumbai)
 Surajku...
The Brief
To develop communication plans for the
branding and promotions of
“ Darjeeling Tea & Tourism Festival 2011”
Objective
 To draw national and international tourist to
participate in this mesmerizing 15 days festival
Target Audience
 SEC a & B in Metros
 Family specifically
 Looking for a great family outing
 Honeymoon couples
 Age ...
SOME OF THE
COMMUNICATION
CONCEPTS WHICH WE CAN
WORK ON IN BUILDING BRAND
DARJEELING TEA AND
TOURISM FESTIVAL.
Surrender Your SensesSurrender Your Senses
Vision, hearing, smell, tastes and touches…renew your
senses in Darjeeling. See...
Something For Everyone
This route tells us that Darjeeling is more than
just mountains and tea. That there is something
fo...
Incredibly Beautiful
A take off on the ‘Incredible India’
bringing the focus onto the
picturesque beauty of Darjeeling.
Discover The Secrets
This route changes that and focuses on the other, lesser known
aspects of Darjeeling other than tea a...
Press ad
 Local Dailies (Hindi, Neplai & English)
 Dainik Jagran, Himali Darpan, Sikkim Express
 One big national daily...
Banner Design
Darjeeling Tea & Tourism
Festival
Brochure
Poster
Communication Plans
 The following deliverables will be required:-
 Press ad in major dailies & web sites banners
 TVC ...
Promotional inputs
 Tie up with NDTV & BIG FM for a contest: The
Catch will be that we offer NDTV tour
packages coupons. ...
Costing for advertising
(Designing)
 Designing fee: Rs. 60,000/- (50 % payment on initiation and remaining on
completion)...
Costing forWebsite, SEO(Search Engine
Optimisation), SMO(Social Media Optimisation)
 Cost for Development of Website – Rs...
Details of the Cost
Sr.No. Items Particulars Qty No of Malls Total Req/DaysRs. Cost/Element
I FABRICATION
1
Kiosk Canopy or Table 1 2 3 15000
...
THANK YOU
Your feedback
Contact
 Pradhanbros Pvt. Ltd.
 Bishist Pradhan:-08447321151,9647871467
 Bishal Pradhan- 09734100193
Details:-
For Darj. Tea & Tourism
Festival.
 Martial art, Taekwondo, Body Building, Beauty
Contest, Children Art Competit...
Adventure sports
 High Adventure, Paragliding, Zorbing, Hot Air
Balloon, Mountain Bike Racing, Cross Country
Marathon, Ci...
Entertainment
 Beauty Contest, Children Art Competition,
Momo Eating Competition, Cuisine
Competition, Ethnic food festiv...
Sports
 Martial art, Taekwondo, Body Building,
Badminton, Lawn Tennis Tournament,
Snooker, Catapult Tournament, Chungi
To...
Darjeeling Tea & tourism Festival
Offers Unlimited Sporting action.
Witness, participate and see your
vacation unfold into...
Tourist Attraction
 Flower Show, Boating in Mirik, Toy train ride ,
Tea processing, Cinchona processing
Objective: To prepare a collage of these specific events categorised as:
Headline:
Darjeeling Tea & tourism Festival offer...
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
Darjeeling tea & tourism festival
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  • We made friends by the grace of God; I have introduced a new product in the tourism industry in Uganda which is not anywhere else in East Africa. At the moment am collecting recommendations from best friends across the world to enable us improve this. It’s more of a charity program and hope you will give us a good recommendation. We are collecting our recommendations on headed paper which will help us spearhead of campaign
    Welcome to Pioneer Medical tours and wildlife Safaris, we shall be glad to partner with your organization where you can share your dreams with friends across East Africa. We hope we could partner with your organization/Company, hotel, and resort/lodge.
    We offer Tourism services to your desired destinations around East Africa Arranging transportation, pick up and drop service from and to the airport, conducting research for groups and company retreats, business meeting, conferences, We specialize in Walking, Hiking, Trekking, Mountain Expedition, Rafting, Canoeing, Bungee Jumping, Wildlife Safaris, Incentive Travel, Hotel/Lodge /Resort/home stay Bookings, Cultural activities, Honeymoon Luxury Lodge Safari, Bird watching and Car Hire
    OUR MISSION FOR MEDICAL TOURS
    Medical tourism can be broadly defined as provision of cost effective private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment. This process is being facilitated by the corporate sector involved in medical care as well as the tourism industry - both private and public.
    Medical Tourism - Health is Wealth Increasingly, people are travelling outside their home countries for medical treatment, driven by factors such as more affordable costs, better specialization and quality of medical care, short waiting periods, and to tap advanced technologies. Globally, medical tourism is a rising trend, and at expected global revenue
    Our mission is to transform humanity by empowering doctors and nurses to reach out majority patients and organizing workshops where both urban and rural doctor can meet and interact. We intend to make cheap but profession and helpful package that will be friendly to medical student who need to travel to various places with Uganda.
    It will be made easier for both local and international Medical students, medical lecturers, Samaritans interested in supporting Elderly, poor and orphans. This will help doctors all over the world to reach their full potential through a holistic system of six programs that focus on health care, education
    PIONEER MEDICAL TOURS AND WILDLIFE SAFARIS
    P.o Box 228,
    Kansanga,Gaba Road, Kla, Uganda.
    Telephone: +256 783 080 596, +256 701 868 347
    +256 700 510 648
    Email: info@pionnerexpresssafaris.com
    Website:www.pioneerexpresssafaris.com
    http://www.linkedin.com/profile/view?id=127874399&trk=nav_responsive_tab_profile
    https://www.facebook.com/Pioneerxpresssafaris
    https://twitter.com/PioneerxUganda
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Transcript of "Darjeeling tea & tourism festival"

  1. 1. DARJEELING TEA & TOURISM FESTIVAL 2011 Dec 20th 2011 to 5th Jan 2011 A Winter Tourism Festival A Presentation By Pradhanbros Advertising
  2. 2. Background • Darjeeling, lovingly called ‘the Queen of hill station’ never ceases to beckon those who are enamored of the Himalayas with its celestial charm. • The winter carnival will be organized simultaneously in Darjeeling, Kurseong, Kalimpong and Mirik. • Tourists would witness on display the tradition and culture of the region on display. There would be food stalls serving sumptuous local delicacies. • "Tourists will be able to see tea processing in factories. screening of popular old Hindi and Nepali films which had Darjeeling as their themes. • The new generation adrenalin pumping, para-gliding and zorbing balls will also feature at the festival.
  3. 3. Some Examples of successful Tourism Festival in India  Pushkar Mela (Rajasthan)  Khala Ghoda festival (Mumbai)  Surajkund Craft Mela(Haryana)  Onam Festival (Kerela)
  4. 4. The Brief To develop communication plans for the branding and promotions of “ Darjeeling Tea & Tourism Festival 2011”
  5. 5. Objective  To draw national and international tourist to participate in this mesmerizing 15 days festival
  6. 6. Target Audience  SEC a & B in Metros  Family specifically  Looking for a great family outing  Honeymoon couples  Age group: 25-50 years
  7. 7. SOME OF THE COMMUNICATION CONCEPTS WHICH WE CAN WORK ON IN BUILDING BRAND DARJEELING TEA AND TOURISM FESTIVAL.
  8. 8. Surrender Your SensesSurrender Your Senses Vision, hearing, smell, tastes and touches…renew your senses in Darjeeling. See miles of unspoiled beauty, hear the chants reverberate through your body, smell the freshness of fresh tea gardens, taste tea made of freshly molten snow and touch your inner self…all only at Darjeeling Tea & Tourism Festival.
  9. 9. Something For Everyone This route tells us that Darjeeling is more than just mountains and tea. That there is something for everyone. Be it the adventure sports enthusiast, or the spiritual at heart or the nature lover, Tea connoisseur…Darjeeling Tea & Tourism Festival has something for everyone.
  10. 10. Incredibly Beautiful A take off on the ‘Incredible India’ bringing the focus onto the picturesque beauty of Darjeeling.
  11. 11. Discover The Secrets This route changes that and focuses on the other, lesser known aspects of Darjeeling other than tea and rail. Like the wildlife, flora and fauna…festivals and cultures etc. It tells the unknown facets of the state and encourages the traveler to discover it himself.
  12. 12. Press ad  Local Dailies (Hindi, Neplai & English)  Dainik Jagran, Himali Darpan, Sikkim Express  One big national daily (TOI, Telegraph English)  Bengali Daily (ABP)  Deccan Herald for Southern Audience
  13. 13. Banner Design
  14. 14. Darjeeling Tea & Tourism Festival Brochure
  15. 15. Poster
  16. 16. Communication Plans  The following deliverables will be required:-  Press ad in major dailies & web sites banners  TVC 20-30 sec  Promotional Leaflets and newspapers inserts  Promotional Banners  Posters  Hoardings  Interactive/Web/Social network/Website creation  Promotional stalls/ Kiosk in major metros/ Airports  Gantry /stall designs/stage design  Tie up with major state tourism boards and promote through their web site ( You can save a lot of cost in tie- ups)
  17. 17. Promotional inputs  Tie up with NDTV & BIG FM for a contest: The Catch will be that we offer NDTV tour packages coupons. For eg. 50 package (2 n /3 d stay) free of cost to NDTV, in exchange they run a contest for their viewers and give them the coupons and also provide us with 10-15 seconders free air time.  Kiosk at Kolkata, Mumbai ,Bangalore ,Chennai with promoters  Tie up with web sites of other state tourism boards
  18. 18. Costing for advertising (Designing)  Designing fee: Rs. 60,000/- (50 % payment on initiation and remaining on completion)  Which will include:  Press ad – 4 nos.  Leaflet – 4 pager  Brochure – 16 pager  Poster, Banners & Hoarding Designs  Standees  Kiosk Design for promotions in metros  Merchandise design ( T shirt design, cap design )
  19. 19. Costing forWebsite, SEO(Search Engine Optimisation), SMO(Social Media Optimisation)  Cost for Development of Website – Rs.10,000/-  Cost for SEO & SMO – Rs.50,000/- (This activity will be for a period of one month)
  20. 20. Details of the Cost
  21. 21. Sr.No. Items Particulars Qty No of Malls Total Req/DaysRs. Cost/Element I FABRICATION 1 Kiosk Canopy or Table 1 2 3 15000 II MANPOWER 1 Female Promoter Presentable 2 2 Each City 3 6000 2 Supervisor 1 3 1500 3 Transporatation etc Local Travel / Comunication / Refereshments 3 3 750 III Venue Del Ambience 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 90000 The Great india Palace 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 65000 Mum Phoenix 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000 InOrbit 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000 Chen Spencer 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000 VGP 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000 Kolka Forum Shopping Mall 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 45000 The Metro 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 55000 B'glore Garuda 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 80000 The Forum 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000 VI ACTIVATION TEAM 1 Mics for (Activation) Team Local Travel / Comunication / Refereshments 2 3 250 VII BRANDING 1 Pull out Standee 6'' X 3'' 2 5 1600 VIII VARIABLE 1 Attire Customized Tarditional Costume 1 2000 For Events promotions in metros:- (A simple kiosk will be put up in a crowded areas (e.g. malls) with 2-3 promoters and they will showcase and explain about the event)
  22. 22. THANK YOU Your feedback
  23. 23. Contact  Pradhanbros Pvt. Ltd.  Bishist Pradhan:-08447321151,9647871467  Bishal Pradhan- 09734100193
  24. 24. Details:- For Darj. Tea & Tourism Festival.  Martial art, Taekwondo, Body Building, Beauty Contest, Children Art Competition, Skating ,Badminton, Lawn Tennis Tournament, Snooker, Catapult Tournament, Chungi Tournament, High Adventure, Paragliding, Zorbing, Hot Air Balloon, Mountain Bike Racing, Cross Country Marathon, Citizen Run, Land Rover Rally, Rafting, Cannoning, Fishing, Beach Volleyball, Momo Eating Competition, Cuisine Competition, Ethnic food festival, Art &Cultural Shows,
  25. 25. Adventure sports  High Adventure, Paragliding, Zorbing, Hot Air Balloon, Mountain Bike Racing, Cross Country Marathon, Citizen Run, Land Rover Rally, Rafting, Cannoning, Fishing
  26. 26. Entertainment  Beauty Contest, Children Art Competition, Momo Eating Competition, Cuisine Competition, Ethnic food festival, Art &Cultural Shows,
  27. 27. Sports  Martial art, Taekwondo, Body Building, Badminton, Lawn Tennis Tournament, Snooker, Catapult Tournament, Chungi Tournament, Beach Volleyball
  28. 28. Darjeeling Tea & tourism Festival Offers Unlimited Sporting action. Witness, participate and see your vacation unfold into everlasting Memories. Come, Surrender your Senses. Organised by: Organising Commette,Darjeeling Tea & Tourism festival IN association with:
  29. 29. Tourist Attraction  Flower Show, Boating in Mirik, Toy train ride , Tea processing, Cinchona processing
  30. 30. Objective: To prepare a collage of these specific events categorised as: Headline: Darjeeling Tea & tourism Festival offers -Unlimited Sporting action -Entertainment to its max -Adrenalin pumping high adventure - Incredible Beauty Witness, participate and see your vacation unfold into everlasting Memories. Come, Surrender your Senses. Organised by: Organising Commette Darjeeling Tea & Tourism festival IN association with:

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