Branding & communication plans for sikkim paragliding
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Branding & communication plans for sikkim paragliding



Sikkim Paragliding branding plans by Pradhanbros Advertising. Pradhanbros web designing in siliguri and sikkim.

Sikkim Paragliding branding plans by Pradhanbros Advertising. Pradhanbros web designing in siliguri and sikkim.



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Branding & communication plans for sikkim paragliding Branding & communication plans for sikkim paragliding Presentation Transcript

  • Branding & communication plans for Sikkim Paragliding By Pradhanbros 23 July 2013
  • Contents 1. Brief introduction 2. Objective of the communication 3. SWOT 4. Understanding target audience 5. Plans and advertising mediums
  • About Sikkim Paragliding • A premier paragliding co-operative society in sikkim. • Members are travel operators and pilots • Is in the process of becoming the most popular adventure activity in sikkim • Had the support of TASS & Sikkim Tourism • Has a premium price in the tourism circuit • Is a young and a potential organisation
  • Objective • To create Sikkim Paragliding image as the best adventure activity for tourist (i.e to be among the must do things when a tourist visits sikkim) • TO make it the first choice of tourism adventure activity in sikkim. “ See sikkim from birds eye view, with Sikkim Paragliding”
  • Sikkim Paragliding: SWOT Strengths:- Already a premier co-operative society Support of TASS and Tourism Department Recognised By PAI Sikkimese Piolots Weakness: Lack of promotions Tourists not aware of the sports Pior planning and implementation Strategy Lack of training institutes Opportunity: To be the formost adventure activity in sikkim Has created a new travell and sports experience Another feather in tourism of sikkim which it can boast off Can create a training institute Can be self sustaining Threat: Private players who are swift to capatilize on the demand Paragliding also in neighboring region of Darjeeling & Kalimpong.
  • Target Audience • The target audience can be divided into three segments: 1. Indian Tourist • Sec a, B and B+ • Living in metros and tier II cities 2. International tourist • All foreign tourist to be targated 3. Locals • Develop the thirst for para adventure – Get them to start flying
  • Indian Tourist • Age Gp: from 25 to 50 years • Sec A,B and B+ • Living in metros and tier II cities • Has the thirst for adventure and want a trilling vacation
  • Promotional activities • Web site updates and drawing traffic through- • E milers and sms campaign to the above segment • Ads in tourism magazine like :- Travel Plus , outlook traveller ( B2 c magazine) and Travel Biz Monitor (B2 b Magazine) • Pamplet and brochure distribution to all major agents across india. • Advertorials in Graphiti, Mumbai Mirror, Delhi times and other lifestyle dailies.
  • Promotional activities • Social Media promotions on face book • Google ads promotions • News letter creation :- This to be distributed to all hotels and travels agents • Hoarding at Prominent locations to trigger para adventure like:- NJP, Bagdogra airport, Rangpo and Gangtok. • Branding through banners, standee and flags across prominent planes in Sikkim. • Merchandising of par glider toy in association with handicraft and handloom.
  • International Tourist • Associations with international paragliding associations • Banners ads in their web site • Banner ads in Sikkim tourism website and STDC web site • Advertorials in international magazine • Kiosk at International airport in Delhi and Bagdogra • Inflight magazine ads
  • Locals • Camps should be organised to enthuse locals to actively participate • Sms and emailers to all travels operators on developments and activities of sikkim paragliding • Locals as brand ambadasors of the sports. • Branding in local taxi and busses. • Cross promotions with local Tour operators
  • Thanks