Branding & communication plans for sikkim paragliding
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Branding & communication plans for sikkim paragliding

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Sikkim Paragliding branding plans by Pradhanbros Advertising. Pradhanbros web designing in siliguri and sikkim.

Sikkim Paragliding branding plans by Pradhanbros Advertising. Pradhanbros web designing in siliguri and sikkim.

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Branding & communication plans for sikkim paragliding Branding & communication plans for sikkim paragliding Presentation Transcript

  • Branding & communication plans for Sikkim Paragliding By Pradhanbros 23 July 2013
  • Contents 1. Brief introduction 2. Objective of the communication 3. SWOT 4. Understanding target audience 5. Plans and advertising mediums
  • About Sikkim Paragliding • A premier paragliding co-operative society in sikkim. • Members are travel operators and pilots • Is in the process of becoming the most popular adventure activity in sikkim • Had the support of TASS & Sikkim Tourism • Has a premium price in the tourism circuit • Is a young and a potential organisation
  • Objective • To create Sikkim Paragliding image as the best adventure activity for tourist (i.e to be among the must do things when a tourist visits sikkim) • TO make it the first choice of tourism adventure activity in sikkim. “ See sikkim from birds eye view, with Sikkim Paragliding”
  • Sikkim Paragliding: SWOT Strengths:- Already a premier co-operative society Support of TASS and Tourism Department Recognised By PAI Sikkimese Piolots Weakness: Lack of promotions Tourists not aware of the sports Pior planning and implementation Strategy Lack of training institutes Opportunity: To be the formost adventure activity in sikkim Has created a new travell and sports experience Another feather in tourism of sikkim which it can boast off Can create a training institute Can be self sustaining Threat: Private players who are swift to capatilize on the demand Paragliding also in neighboring region of Darjeeling & Kalimpong.
  • Target Audience • The target audience can be divided into three segments: 1. Indian Tourist • Sec a, B and B+ • Living in metros and tier II cities 2. International tourist • All foreign tourist to be targated 3. Locals • Develop the thirst for para adventure – Get them to start flying
  • Indian Tourist • Age Gp: from 25 to 50 years • Sec A,B and B+ • Living in metros and tier II cities • Has the thirst for adventure and want a trilling vacation
  • Promotional activities • Web site updates and drawing traffic through- • E milers and sms campaign to the above segment • Ads in tourism magazine like :- Travel Plus , outlook traveller ( B2 c magazine) and Travel Biz Monitor (B2 b Magazine) • Pamplet and brochure distribution to all major agents across india. • Advertorials in Graphiti, Mumbai Mirror, Delhi times and other lifestyle dailies.
  • Promotional activities • Social Media promotions on face book • Google ads promotions • News letter creation :- This to be distributed to all hotels and travels agents • Hoarding at Prominent locations to trigger para adventure like:- NJP, Bagdogra airport, Rangpo and Gangtok. • Branding through banners, standee and flags across prominent planes in Sikkim. • Merchandising of par glider toy in association with handicraft and handloom.
  • International Tourist • Associations with international paragliding associations • Banners ads in their web site • Banner ads in Sikkim tourism website and STDC web site • Advertorials in international magazine • Kiosk at International airport in Delhi and Bagdogra • Inflight magazine ads
  • Locals • Camps should be organised to enthuse locals to actively participate • Sms and emailers to all travels operators on developments and activities of sikkim paragliding • Locals as brand ambadasors of the sports. • Branding in local taxi and busses. • Cross promotions with local Tour operators
  • Thanks