Social Media for Customer Acquisition

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Care about leveraging Social Media (Facebook, Twitter, LinkedIn, YouTube...) for driving revenue growth? You will find this deck presented at Internet Retail Expo 2013 relevant and useful. You may want to check our upcoming hands-on, case study driven Social Media Marketing Trainings at http://www.digitalvidya.com.

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Social Media for Customer Acquisition

  1. 1. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Social Media forCustomer AcquisitionFifth level____ _____ www.digitalvidya.com © Digital Vidya
  2. 2. Today’s SessionClick to care MasterSocial Media?■  Why edit about text styles____ __ ____ _____ ____ ______Second_____ of Social Media for Customer Acquisition_____ level■  OpportunityThird level____ _____■  Leveraging Facebook AdvertisingFourth level_____ _____■  CreatingFifth level Facebook Advertising Strategy____ _____ www.digitalvidya.com © Digital Vidya
  3. 3. No of Users (Million)Click to edit Master text styles____ __ ____ _____ ____ ______ PlatformSecond__________ level Global IndiaThird level____ _____Facebook 1000+ 60+Fourth level_____ _____Fifth level____ _____ Twitter 500+ 20+ LinkedIn 200+ 15+ www.digitalvidya.com © Digital Vidya
  4. 4. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Time Has Not ChangedFifth level____ _____ www.digitalvidya.com © Digital Vidya
  5. 5. ____ __ ____ You wereexpected______ You were expectedto You are expected toClick to edit Master text stylesto _____ ____ have aa a Blog. have Facebook have Website.Second__________ level Page.Third level____ _____Fourth level_____ _____Fifth level____ _____ Hits (2000) > Likes (2010) www.digitalvidya.com © Digital Vidya
  6. 6. # of Fans: Currency for Success!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  7. 7. Quiz Time!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  8. 8. Facebook Edge RankClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  9. 9. Customer AcquisitionClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Influence Lead Sale www.digitalvidya.com © Digital Vidya
  10. 10. Click to edit Master text styles____ __ ____ _____ ____ ______ “Only 20% of marketing budgetsSecond__________ levelThird level____ _____ are typically spent on retention.Fourth level_____ _____ Yet, in many cases, 75% ofFifth level____ _____ revenues comes from existing customers.” Source: Flip the Funnel www.digitalvidya.com © Digital Vidya
  11. 11. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Influence www.digitalvidya.com © Digital Vidya
  12. 12. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  13. 13. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  14. 14. Tweet 2 OrderClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  15. 15. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  16. 16. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  17. 17. Company PageClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  18. 18. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  19. 19. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Leads www.digitalvidya.com © Digital Vidya
  20. 20. Apps + ContestClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  21. 21. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  22. 22. Kogi Korean BBQ Taco TruckClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com © Digital Vidya
  23. 23. Car LaunchClick to edit Master text styles____ __ ____ _____ ____ ______ Reveal the Name ContestSecond__________ level 1.  150,000 peopleThird level____ _____ participatedFourth level_____ _____ 2.  35,000+ requests for Test DrivesFifth level____ _____ 3.  8000 Cars booked in 10 days www.digitalvidya.com © Digital Vidya
  24. 24. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Sale www.digitalvidya.com © Digital Vidya
  25. 25. Facebook AdsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  26. 26. Facebook PostsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  27. 27. 25% Online Revenue through FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ facebook.com/Chumbak www.digitalvidya.com © Digital Vidya
  28. 28. 30x ROI on FB Ads: 10k+ Tickets SoldClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  29. 29. Over 20% All Sales through FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  30. 30. Tweet to OrderTweet 2 OrderClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  31. 31. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  32. 32. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  33. 33. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Facebook AdvertisingFifth level____ _____ www.digitalvidya.com © Digital Vidya
  34. 34. Google Adwords vs Facebook Ads■  Adwords: intent => higher______Click to edit Master text styles____ __ ____ _____ ____ conversionSecond_____targeting + cost effective_____ level■  Facebook:Third level Early mover advantage____ _____■  Facebook:Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  35. 35. Opportunity of Targeting on Facebook■  Age__ ____ _____ ____ ______Click to edit Master text styles____Second__________ level■  LocationThird level____ _____■  GenderFourth level_____ _____■  InterestFifth level____ _____■  Email, Phone or Userid■  Relationship Status■  Social Connection on Facebook■  Occupation■  Education www.digitalvidya.com © Digital Vidya
  36. 36. Interest Targeting on FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  37. 37. Retargeting on FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  38. 38. Email/Phone/Id Targeting on FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  39. 39. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  40. 40. Facebook AdsClick to edit Master text styles____ __ ____ _____ ____ ______ PromoteSecond_____ Facebook Page_____ level Some Facebook Page, Event orThird level____ _____ ApplicationFourth level_____ _____Fifth level____ _____ Your Ad FB User To your Website for Lead Generation & Sales www.digitalvidya.com © Digital Vidya
  41. 41. Optimizing Ads for Success!Click to edit Master text styles____ __ ____ _____ ____ ______ Advertiser A Advertiser BSecond__________ level Impressions 100 100Third level Clicks____ _____ 2 5Fourth level (Rs)_____ _____ CPC 10 5Fifth level____ _____ Yield (Rs) 20 25 CTR (%) 2 5 CTR is the Key | 0.1% is Good CTR www.digitalvidya.com © Digital Vidya
  42. 42. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ http://pages.digitalvidya.com/lead-generation-and-sales www.digitalvidya.com © Digital Vidya
  43. 43. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____ Time to create your FacebookFourth level_____ _____ Advertising Strategy!Fifth level____ _____ www.digitalvidya.com © Digital Vidya
  44. 44. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level Digital Marketing for Revenue Growth?Leverage____ _____Fourth level Our Training is a click away!_____ _____Fifth level____ _____ www.digitalvidya.com www.digitalvidya.com © Digital Vidya

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