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Maarine products export

Maarine products export

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  • 1. MARINE PRODUCTS EXPORT
    ANISH(24) DHAVAL(25)
    PRADEEP(26)
    SALIL(27) RAJNISH(28) RISHABH(29)
    1
  • 2. HISTORY
    Till 1960: Dried items like dried fish and dried shrimp.  
    By 1961: Frozen items overtook dried items leading to a steady progress in export earnings (Technology/modernization came in).
    1966: export of frozen and canned items registered a significant rise (Devaluation of Indian currency).
    Markets for Indian products also spread fast to developed countries from the traditional buyers in neighboring countries.
    2
  • 3. MARKET STRUCTURE
    Till 1960: Sri Lanka, Myanmar (formerly Burma), Singapore etc.
    By 1961: Japan, USA, Europe, Australia, etc.
    Seafood processing units with modern machinery for freezing and production of value added products were set up at all important centers in the country for export processing.
    Till 1976: USA was the principal buyer of frozen shrimp
    3
  • 4. MARKET STRUCTURE
    After 1977: Japan emerged as the principal buyer of the product, followed by the West European countries.  
    Till 2002: Japan retained its position as the single largest buyer for our marine products accounting for about 31% in the total export value.   
    2002-03 & 2003-04: USA emerged as the single largest market for our marine products.  
    2004-05 & 2005-06: European Union collectively became the largest importer of Indian marine products.
    4
  • 5. MARKET STRUCTURE
    2008-09:
    European Union (EU) = 32.6%
    China 14.8%
    Japan 14.6%
    USA 11.9%
    South East Asia 10%
    Middle East 5.5%
    Other Countries 10.6%
    Due to prevailing economic recession export to EU, USA and Japan declined 6.08%, 10.18% and 8.80% respectively
    All other countries increased their import of marine products from India during the year.
    5
  • 6. 6
  • 7. INDIA'S SEAFOOD RESOURCE
    Exported to more than 90 countries.
    India has one of longest coastline of 8118 Km.
    Global Share of India is 4.2% at 2nd position, while China has 69% share.
    Has one of largest area under Estuaries, backwaters and Lagoons, which are highly conductive for developing capture as well as culture fishes.
    7
  • 8. INDIA'S SEAFOOD RESOURCE
    Employs 30 Lac people, contributes 1% to Indian GDP and 4.5 % to agriculture and allied products.
    Indian fishing industry got a major boost after the declaration of EEZ (Exclusive Economic Zone) in 1977.
    Major exporting States are AP, Kerala, Tamil Nadu, West Bengal.
    Potentially unexplored states are Gujarat, Orissa, Maharashtra.
    Major products are shrimps, frozen fish, cuttlefish, squid and dried items.
    8
  • 9. INDIAN SEAFOOD INDUSTRY
    9
  • 10. UNTAPPED POTENTIAL
    Meager utilization of natural gift.
    Total production
    Potential – 15 Million Tonnes
    Production – 2.5 Million Tonnes
    Fresh waters and Ponds
    Total Available – 2.4 Million Hectares.
    Utilized – 1.5 Million Hectares.
    Production Per Hectare (Pond Culture)
    Potential – 5 Tonnes per Hec.
    Production – 2 Tonnes per Hec.
    Production Per Hectare (Reservoirs and Tanks)
    Potential – 600 Kg per Hec.
    Production – 100 Kg per Hec.
    10
  • 11. EXPORT TREND OF MARINE PRODUCTS Q: Quantity in MT, V: Value Rs. Crore, $: US Dollar in Million
    11
  • 12.        
    12
  • 13. 13
  • 14. Port wise exports.
    Exports were affected from 19 land/air ports.
    Kochi (17.6%),
    JNP (17.3%),
    Pipavav(16.1%),
    Chennai (12.6),
    Vizag (10.5%),
    Calcutta (8.4%),
    Tuticorin(8%),and Mangalore (2.8%), 
    14
  • 15. What to export?
    Traditional Items:
    Shrimps
    Oyster
    Tuna Fish
    Squids
    Lobster
    Frozen Fish
    Cuttlefish
    Shark
    Squids
    15
  • 20. FACTS
    Shrimp
    20% of world’s imports.
    Mainstay in India’s Exports 65.88% (2004), 53% (2008)
    200 world class Seafood processing factories.
    Kerala has 40 percent of the total processing Industries, followed by AP, Tamil Nadu and Gujarat.
    16
  • 21. India - A Seafood Processing Hub
    The government has allowed import of raw materials required for processing plants.
    More Thrust is given on “Ready to Eat” and “Ready to Cook” kind of processed items.
    First seafood processing zone was developed in Kolkata, with investment of Rs 480 million.
    The processing zone started with 10 large scale private sector processing units.
    17
  • 22. Changing Trends
    The India’s exports of Shrimps and frozen Squid are declining year on year.
    One major reason of decline is Export of Cheaper Vannamei Shrimps from neighboring countries.
    The trend is shifting towards Value Added Products and Processed Shrimps.
    New Potential Species are
    Mud Crabs
    Tuna Fish
    Sea brass
    Mullets
    Pearl Spot fishes.
    18
  • 23. Tuna Fish
    Tuna fish is third most traded Fish internationally.
    Tuna fish exports are targeted to reach 400 million dollar by 2010.
    Andaman and Nicobar Island holds 25-30 per cent of tuna potential.
    19
  • 24. Mud Crabs
    • Technology for hatchery seed production of Mud Crabs and Sea Bass fish has recently been developed by CIBA (Central Institute of Brackish Water Aquaculture) and MPEDA .
    • 25. Potential sites spotted for this are Tamil Nadu and Andhra Pradesh.
    • 26. Mud Crab is identified as best substitute of Shrimps.
    • 27. By using the technology 1 lakhtonnes of Mud Crabs can be produced giving revenue of Rs. 2000 Crores.
    20
  • 28. Sea Bass Fish
    High valued Sea Bass Fishes can tolerate wide variation in environmental conditions.
    It can be produced in vast coastal region example Andhra Pradesh, Tamil Nadu, Kerala, Maharashtra.
    The technology has been perfected in Southeast Asia, and is in nascent stage in India.
    One kilogram of Sea Bass fish can give a revenue of Rs 100.
    21
  • 29. Ornamental Fish
    Most popular among Hobbyist.
    Used in Aquariums around the World.
    Major Exporters
    Singapore
    Hong Kong
    Malaysia
    Thailand
    Philippines
    Sri Lanka
    Taiwan
    Indonesia
    India.
    22
  • 30. Ornamental Fish
    Major Importers USA, Japan and Europe. China and South Africa are Emerging Markets.
    Global Trade of $5 Billion annually, growing by 6%.
    India Exports worth Rs 1.58 Crores, growing at 20% annually.
    The tropical ornamental fishes from North eastern and Southern provinces of India are in great demand in the hobbyists market .
    Loaches, Eels, Barbs, Catfish, Goby
    23
  • 31. Vannamei Shrimps
    India mainly produces Black Tiger Shrimp (1.5 lactonnes).
    It has faced stiff competition from Chinese Vannamei Shrimps because
    It has low production cost, and therefore cheap.
    Resistant to virus diseases.
    24
  • 32. Vannamei Shrimps
    Per Hectare production is 20 tonnes, against 2-3 tonnes of Black tiger Shrimp.
    Margins from 3 tonnes of Vannamie Shrimp is more than margins from 3 tonnes of Indian Shrimps.
    China produces 6.5 lactonnes , Thailand 4.5 lactonnes, Indonesia 4 lactonnes and Vietnam 3.5 lactonnes and there annual production is rising.
    25
  • 33. Seafood supply chain in India
    Fisherman ➔ Commission Agent ➔ Supplier (Pre-processor) ➔ Exporter
    Price sharing pattern is as follows:
    26
  • 34. Role of supply chain actors
    27
  • 35. Where to Export?
    Declining Markets
    EU (26%)
    Spain
    UK
    Italy
    USA (23%)
    Japan (16%)
    Emerging Markets
    28
  • 41. How to export?
    Chennai Port handles 24% in terms of Value, but the carriage is declining over the years, the emerging high capacity ports are
    Haldia
    Tuticorin
    Kochi
    Marine Products Exports Development Authority (MPEDA)
    29
  • 42. MPEDA
    MPEDA was constituted in 1972 under the Marine Products Export Development Authority Act 1972 (No.13 of 1972).
    Its aims to covers fisheries of all kinds, increasing exports, specifying standards, processing, marketing, extension and training in various aspects of the industry.
    MPEDA functions under the Ministry of Commerce, Government of India and acts as a coordinating agency with different Central and State Government establishments engaged in fishery production and allied activities.
    Headquartered – Kochi (Kerela)
    30
  • 43. 31
  • 44. ROLE OF MPEDA IN INDIAN AQUACULTURE
    MPEDA was given the mandate for development of shrimp/prawn culture for augmenting exports from the country since 1979. 
    MPEDA plans, popularizes and implements various schemes for promotion of export-oriented aquaculture in the country.
    Formulation of various rules and regulations connected with fishery and aquaculture.
    32
  • 45. ROLE OF MPEDA IN INDIAN AQUACULTURE
    MPEDA acts as a liaison agency between various stake holders in shrimp/prawn culture.
    MPEDA implements projects for proving the techno-economic viability of culture of diversified variety of exportable fishes.
    MPEDA strives to ensure sustainability of aquaculture and make it environmentally friendly.
    33
  • 46. Plan Schemes of MPEDA
    Export production - Capture Fisheries
    Export production - Culture Fisheries
    Induction of New Technology and modernization of Processing Facilities
    Market Promotion
    34
  • 47. Services offered by MPEDA
    Registration of infrastructure facilities for Seafood Export trade
    Collection and dissemination of trade information
    Projection of Indian marine products in overseas markets
    Implementation of development measures vital to the industry
    Promotion of brackish water aquaculture for production of prawn for export.
    Promotion of deep sea fishing projects through test fishing, joint venture and equity participation.
    35
  • 48. MARINE CAPTURE FISHERY
    Deep Sea Fishing
    In 1986 Government of India revised its Deep Sea Fishing Policy giving more stress to joint ventures in deep sea fishing.
    In 1991 Government of India further modified the deep fishing policy permitting:
    Long lease of fishing vessels
    Test fishing as prelude to joint venture
    36
  • 49. Conditions for foreign equity permitted
    New or second hand vessels can be acquired on lease.
    The vessels should be for non-shrimp resource.
    Deep sea fishing project can be registered under 100% EOU scheme.
    Test fishing may be done to establish techno-economic viability.
    Foreign collaboration involving foreign equity up to 51% is generally permitted. Foreign equity once invested is considered on par with Indian share holding.
    Foreign equity can be by way of fishing vessels also.
    Services of foreign crew can be availed.
    Mid sea bunkering is permitted .
    37
  • 50. MARINE CULTURE FISHERY
    AQUA CULTURE
    Aquaculture is the farming of freshwater and saltwater organisms such as finfish, molluscs, crustaceans and aquatic plants.
    Aquaculture wing was established in 1979 by MPEDA to promote aquaculture in coastal brackish water areas.
    Subsequently field offices were opened in different maritime states.
    At present there are 6 regional and 4 sub-regional centres extending technical assistance in the field.
    38
  • 51. ACTIVITIES PERFORMED
    Micro and macro level survey to identify suitable sites for farming
    Preparation of site specific project reports
    Technical advice on various aspects of farming.
    Training farmers/entrepreneurs in farming
    Arrange visit of farmers from one state to other state for learning different aspects of farming.
    Conduct workshop/seminar/symposium/farmers meets for the benefit of farmers/entrepreneurs.
    Promote eco friendly aquaculture
    39
  • 52. AQUA CULTURE
    Prawn Farm Procomplex, Vallarpadom,Cochin
    Increase in demand for the trained man power requirement
    The Authority has established a training facility at Vallarpadom, Cochin.
    Through this Project Complex, regular training programmes in shrimp culture, hatchery operation, design and construction of hatchery are offered to entrepreneurs as well as Govt. officials, personnel of financial institutions interested in supporting aquaculture
    40
  • 53. MPEDA's Shrimp hatcheries
    MPEDA has established two registered societies TASPARC and OSSPARC to run hatcheries in Andhra Pradesh and Orissa respectively.
    Orissa hatchery: 65 million seeds per annum
    Andhra Pradesh hatchery: 80 million seeds per annum.
    41
  • 54. Semi-intensive shrimp farm
    At Nellore with the assistance of Dept. of Bio-Technology
    Demonstrates the techno-economic viability of semi-intensive shrimp farming under Indian conditions with an average production of over 4 tonnes/ha/crop.
    Based on the experience, demonstrations are arranged in different places through the Regional/Sub-regional Centres.
    Two more demonstrations projects are under implementation with the assistance of DBT, one each at Salem in Tamil nadu and Alampur in West Bengal.
    42
  • 55. Aqua Culture in Andaman & Nicobar Islands
    A pilot project near Port Blair with the assistance of Dept. of Ocean Development
    Productiion of 2 tonnes per ha/crop
    A Project for brood stock transport is also under implementation with financial assistance from Dept. of Bio-technology in the A & N Islands.
    MPEDA also undertakes the work of techno-economic appraisal of aquaculture projects for various agencies.
    43
  • 56. Cage culture of fin fishes
    A pilot project for establishing an off-shore cage culture unit near Port Blair in A & N Islands has been initiated.
    MPEDA is advocating such aquaculture projects which are eco-friendly in different parts of the country.
    Satellite farming to enable large scale industrial houses to support small farmers with supply of essential inputs along with technical advice and buy -back of product at prevailing market rates.
    The MPEDA organised the aquaculture expositions 'INDAQUA' in 1993 and 1995 so as to highlight the achievements in the field of aquaculture and to make the practitioners and entrepreneurs aware of the latest trends, developments and experiences in aquaculture
    44
  • 57. VALUE ADDITION
    Adopting the latest technologies and by tapping the unexploited and under exploited fishery resources
    MPEDAs vision is to achieve the export of 5 Billion US $ worth marine products by 2014-15 that too with the 75% contribution of value added items
    Setting up new units, expanding their capacity and diversifying their current activities
    Foreign collaboration, investments, tie ups in marketing of value added products
    45
  • 58. Principles followed by HACCP
    Conduct a hazard analysis to identify hazards likely to occur.
    Identify the Critical Control Point (CCP) to determine a point, step or procedure in the production process
    Establish critical limits for each CCP by setting maximum or minimum parameters of factors
    46
  • 59. Principles followed by HACCP
     
    Monitor each CCP to ensure the process is under control at each CCP
    Establish corrective actions taken when monitoring shows deviations from established critical limits
    Establish verification procedures to ensure HACCP plans accomplish intended goal of safe product production
    Establish record-keeping and documentation procedures such as the HACCP plan, CCP monitoring, corrective actions and verification activities.
    47
  • 60. Steps by MPEDA regarding food and health concerns
    Product development for export:
    Research and development of new products
    Training in new technology and inviting overseas technical experts to India
    Quality improvement          
    Imparting training to technologists of Indian seafood industryin quality control in overseas labs
    Entrusting special research projects on quality problems with National Research Institutes
    Monitoring of seafood quality in landing and pre-processingcenters.
      
    48
  • 61. Steps by MPEDA regarding food and health concerns
    Integrated development programme for upgrading seafoodquality by providing infrastructural facilities
    Evolving standards for compliance for export of fish andfishery products to various developed countries based onstandards / norms / regulations prescribed by such countries
    49
  • 62. MARKET PROMOTION
    Overseas market survey
    Data collection and maintenance of data Bank
    Assistance for market development
    Publicity through media and production of literature and films on trade promotion.
    Sponsoring of sales team / delegations.
    Invitation of overseas experts for export promotion visit to India.
    Organizing buyer-seller meets in overseas markets
    Participation in overseas Trade Fairs and Exhibition
    Exhibition & Trade Fairs within India.
    50
  • 63. FAIRS BY MPEDA
    India International Seafood Show (IISS)
    Biennial fares
    Distinctive position
    In order to popularise the concept of aquaculture and to exploit the resources in the sector, MPEDA organizes INDAQUA every alternate years.
    MPEDA organizes INDAQUARIA - the international ornamental aquatic event - every year.
    To showcase the infinite promise and
    potential of the Indian ornamental fish
    industry.
    To provide a platform for annual get together.
    An exciting platform for joint venture and business tie-ups.
    51
  • 64. NETWORK FOR FISH QUALITY MANAGEMENT AND SUSTAINABLE FISHING (NETFISH)
    A new mechanism with fishermens’ societies, federations, and other non-governmental organizations which works closely with the fishing community.
    MPEDA will utilize the services of experts, scientists, technologists, etc
    Other tasks include
    (a) Training to pre processing and processing workers
    (b) Training in HACCP
    (c) HACCP audit
    (d) Consultancy for the upgradation of processing plants
    (e) Consultancy for production of value added products
    (f) Certification of organic aqua products etc
    52
  • 65. INDIAN ORGANIC AQUACULTURE PROJECT (IOAP)
    MPEDA proposes to implement organic aquaculture in India by availing the consultancy and technical collaboration from the Swiss Import Promotion Programme (SIPPO), Zurich, Switzerland.
    MPEDA has signed a MoU with SIPPO on 11.1.2007 at Chennai during INDAQUA 2007
    The Project intends to implement organic aquaculture as per the standards stipulated by Naturland, Germany, who is the certifying body for the product, initially in Kerala and Andhra Pradesh.
    INDOCERT is the inspection agency for the programme in India.
    53
  • 66. Exporters Subsidy Assistance by MPEDA
    Capture Fisheries
    Installation of insulated / Refrigerated Fish Hold = 30% of the cost to a maximum of Rs.5 lakh per owner of fishing vessel.
    Conversion of existing fishing vessels to Tuna long liners =  50% of the cost to a maximum of Rs.7.50 lakh.
    Constructing New Tuna Long Liners = 5% to Rs.10 lakh for 18-20 meter vessels and Rs.15 lakh for above 20 meter vessels
    Culture Fisheries
    Medium-scale hatcheries = @ 50% of the capital to a maximum of Rs.20.00 lakh per beneficiary / hatchery limited to 6 hatcheries only
    Establishment of Ornamental Fish Breeding Units = 50% of the cost to a maximum of Rs. 75,000 for Grade I unit, Rs. 2 lakh for Grade II unit and Rs 7.5 lakh for Grade III unit
    54
  • 67. Exporters Subsidy Assistance by MPEDA
    New Technology/Modernization
    Creating basic facilities for fish curing / drying / packing / storage for export
    Scheme – A : Setting up of  dried fish handling / curing / drying  facility (with solar system with LPG back up) = Maximum assistance shall be Rs.23.50 lakh per beneficiary @ 33⅓% of the actual cost incurred.
    Scheme – B: Setting up of dried fish packing and storage facility by dried fish processors / exporters registered with MPEDA = Maximum assistance shall be Rs.8.25 lakhper beneficiary @ 33⅓% of the actual cost incurred
    55
  • 68. Exporters Subsidy Assistance by MPEDA
    Market Promotion:
    Group Insurance Coverage for Workers Employed in the Pre-Processing and Processing plants
    The premium of the insurance will be paid by the employer, employee and MPEDA in a ratio of 50%, 25% and 25%
    The annual premium works out to Rs.200/- per worker. 
    The present annual premium is Rs.200/-
    SEA FREIGHT ASSISTANCE for
    export of specified value added
    products to EU/USA/ Japan and
    other countries
    56
  • 69. FTP: Fish & Fishery Products
    Items permitted 
    No Quantitative   restrictions  on export.
    Promotional measures  
    Central assistance to States for development of critical infrastructure for export. 
    Encouragements to State Governments for setting up Export Zones. 
    Declaration of Towns of Export Excellence
    Market Access Initiative Schemes for encouraging increased marketing efforts by exporters/Brand promotion 
    Schemes to promote the Concept of Total Quality Management. 
    57
  • 70. FTP: Fish & Fishery Products
    Import for  export production   
    Advance authorization for  duty free import of  inputs for export production. 
    Manufacturer exporters, merchant exporters tied to supporting manufacturers and service providers eligible for import of capital goods at 5% Customs duty linked to fulfillment of export obligation in 8 to12 years under EPCG Scheme. 
    EOU/EPZ/SEZ  
    Scheme of 100% EOU/Export Processing Zone/Special Economic Zone for export production continues.  No trading units permitted under the scheme.
    PACKAGE FOR MARINE SECTOR
    A self removal procedure for clearance of waste shall be applicable, subject to prescribed wastage norms.
    Duty free import of specified specialized inputs to enable us to achieve a higher value addition and enter new export markets.
     
    58
  • 71. Seafood Exporters Association of India (SEAI)
    Incorporated with the main objective to protect and promote the interest of the companies engaged in the seafood business and to develop the international trade of seafood from India.
    SEAI has its corporate base in Cochin in Kerala and eight regional offices in Kerala, Tamil Nadu, Karnataka, Gujarat, Orissa, West Bengal, Maharashtra and Andhra Pradesh.
    59
  • 72. SEAI
    150 processing facilities have received European Union approval from the existing 350 processing facilities in India through SEAI.
    The factories are located in 20 clusters along the East and West Coast of India.
    SEAI develop these clusters into international seafood processing hubs.
    60
  • 73. SEAI - Functions
    Seafood Exporters Association of India is focussed on providing better technology, food safety assurance, logistics and marketing to create a competitive edge for the Indian market.
    SEAI is in the lookout of establishing various infrastructure facilities in various coastal states like landing centres, water treatment plants, common effluent treatment plants etc.
    61
  • 74. SEAI has identified the areas for development and implement
    Research and Development of New Projects.
    Training in new technology and inviting overseas technical experts to India.
    Imparting overseas training to technologists of Indian Seafood Industry in quality control.
    Monitoring of Seafood Quality in landing and pre-processing centers.
    Upgrading seafood quality by providing infrastructural facilities like pre-processing centres and setting up of mini labs for quality assurance.
    Evolving standards for compliance for export of fish and fishery products to various developed countries based on standards /norms / regulations prescribed by such countries.
    62
  • 75. India International Sea Food Show(IISS )
    One of the largest seafood fairs in Asia.
    India International Seafood Show, a biennial global event, jointly hosted by the Marine Products Export Development Authority (MPEDA) and the Seafood Exporters Association of India (SEAI). 
    63
  • 76. Air-Fresh Seafood
    • Sturdy Boxes: Wetlocks are still the standard, but other specialty boxes are available
    • 77. Use 4-Mil Poly Liners: Airlines hate leakers…so will your customers
    • 78. “Wet” Ice: Don’t use regular ice. It melts & creates a huge mess
    • 79. Chill Before Packing: Make sure the fish is 32°F – or a bit less – before it goes into the boxes
    • 80. Gel Ice: Must be hard frozen & leak free / Use 2 X 1.5 lb gel packs per 50 lb box & 4 X 1.5 gel packs per 80 lb box / Put gel packs on both top and bottom of box
    • 81. Insulation: Really helps maintain the chill / Highly advised during warmer months
    64
  • 82. Effect of Insulation & Gel Packs
    50 lbs Chilled Fish / Time to Reach 40°F
    Fish Pre-Chilled to 32°F / Ambient air temperature of 60°F
    65
  • 83. Planning Your Air Shipment
    • Choosing a carrier
    • 84. Service to destination – direct flights, minimum connections, timing, etc.
    • 85. Experienced staff / general reputation
    • 86. Adequate chilling facilities enroute, etc.
    • 87. Is your shipment “priority”, or can it be bumped for mail or passenger baggage
    • 88. Insurance
    • 89. Basic insurance is minimal
    • 90. Declared value protects against loss / Full value insurance is usually quite expensive / Loss to customer is uninsurable
    • 91. Claims take months to settle
    66
  • 92. Planning Your Air Shipment
    • Documentation
    • 93. Anything other than the Air Waybill is your responsibility
    • 94. Correct documentation is particularly critical on international shipments
    • 95. Are you a known shipper?
    67
  • 96. Use a Freight Forwarder
    • They know the system
    • 97. They negotiate the best rates & schedules
    • 98. They monitor shipments
    • 99. They get more respect from the airlines than you ever will
    • 100. In short - “They are pros”
    68
  • 101. Shipping Frozen
    • Sturdy Insulated Boxes: Really a must with frozen shipments. Full “styros” with well fitted corrugated “outer” is best
    • 102. Deep Freeze Before Packing: Make sure the fish is as cold as possible – minimum -5°F / -22°F (-30°C) is better
    • 103. Gel Ice: Use lots! Must also be deep frozen & leak free
    • 104. Dry Ice: Can be very good…but pricey. Shippers have limits on how much you can use, so check in advance
    • 105. “KEEP FROZEN” Labeling: Use lots of labels!
    • 106. Freezers Enroute: Verify that freezers are available at every stop and point of plane change. Make sure they are adequate to take your shipment if need be.
    69
  • 107. Shipping by Truck
    • What Species?: “Sturdy” fish like halibut stand up well in trucking, but lots of fresh salmon gets trucked too
    • 108. Reliable: Unlike aircraft, “refer” trucks have reliable temperature control systems for either chilled or frozen freight
    • 109. Speed: Can be surprisingly competitive with air depending on destination & when all stops, and potential delays are considered
    • 110. Check with your Forwarder: Trucking may be right for you.
    70
  • 111. Challenges
    Impose of Anti-dumping duty by US in 2004.
    Japan and EU imposed strict quality control standards on Indian Marine Products.
    Indian Exports are Single Product (Shrimp) and Single Market (USA and Japan) oriented Industry.
    Diesel accounts for 75% of Input cost, escalating diesel prices i.e. from Rs 5 in 1991 to Rs. 40 present is major challenge to overcome.
    71
  • 112. Challenges
    The Global imports of Shrimp are declining and demand towards processed food is increasing.
    Low scale Indian Exporters lack Risk Taking capacity to jump into technology Sophisticated Processed food Industry.
    As a result of Above, the financial institutions have lost confidence in Small and Medium Players dominated Indian Fisheries Industry.
    72
  • 113. State of the Fisherman
    Price taker: Price moves from the international market via the exporter.
    Risk bearer: He bears all fishing expenditures and assumes the risk of a poor catch. 
    Export promotion agencies concentrate their activities on assisting exporters, leaving little development for fishermen.
    73
  • 114. State of the Fisherman
    Among 40 schemes listedby MPEDA one is targeted at fishermen
    30% investment assistance max. cap of 50000
    Highly unorganized, competition within, non-cooperation bound to disrupt self regulatory mechanism
    International standards include processing in the boats itself
    74
  • 115. Export Strategy
    It is necessary to treat marine products as technology Intensive sector.
    “Value addition has been considered as the thrust area. Indian seafood processing units will be encouraged to go in for value addition and export through setting up new units, expanding their capacity and diversifying their current activities. Foreign collaboration, investments, tie ups in marketing of value added products and fish import for further processing and export in value added forms will be encouraged.” - G. Mohan Kumar  Chairman, MPEDA
    75
  • 116. THANK YOU!!!
    76

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