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Case study otter box
 

Case study otter box

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True story remarkable customer service=Otterbox

True story remarkable customer service=Otterbox

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Case study otter box Case study otter box Presentation Transcript

  • Lisa FieldsTwitter: Practical Wisdom
  • OtterBox
  • I dropped my phone during my Apple store visit.
  • I Didn’t give it a second..........
  • And then I remembered:
  • “The deepest principle of human natureis the craving to be appreciated.”William James
  • So
  • I wanted OtterBox to knowhow much I appreciated my IPhone case.
  • AND
  • “I’m just naive enough to think organizations haveremarkable people who Really understand Twitter.”Lisa Fields
  • Twitter is a two way communication.
  • First Tweet to OtterBox
  • “Dang it, the good spellingfairy didn’t come again last night.”
  • No Auto Response from OtterBox
  • Isn’t this a Clever Response!
  • Since I’m a Rascal, Iwanted to send back another Tweet.
  • A Classic Rascal response
  • I made the comment “gohome and play” comment
  • Because.....
  • I began this Tweet exchangeon a Friday evening around 5:00 PM Greensboro, NC
  • Brownies
  • Brownie Points were awarded.
  • Lessons Learned
  • With only Two Tweets fromOtterBox I remain a very loyal customer.
  • OtterBox
  • Photo Credits: Lisa Fields Headshot:www.laurenemartinez.com> p   h  o  t  o  g  r  a  p  h  y