Practical seo process
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Practical seo process



Full SEO process that you can follow. Remember, this is just a basic template, you can tweak it to your needs.

Full SEO process that you can follow. Remember, this is just a basic template, you can tweak it to your needs.



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Practical seo process Practical seo process Presentation Transcript

  • SEO process can be different from company to company, but in basics it is one and the same thing. If you are an SEO or if you are planning a serious SEO campaign from start to finish then you do need to have a set SEO process that you will follow. Remember, this is just the basic template for your SEO campaign, you can tweak it to your liking, but the effect and success depends only on your efforts and commitment.
  • Website Analysis
  • 1. Data Gathering
    1.1.   Existing Traffic Analysis, type of traffic, quantity, conversions
    1.2.   Current rankings for targeted terms
    1.3.   Best performing landing pages
    2. Competitor Research
    2.1.   Targeted Keywords
    2.2.   Best performing pages
    2.3.   Competitor backlink discovery
  • Keyword Research
  • 1. Brainstorming Keyword Ideas
    1.1.   Top level keywords, MDK keywords
    1.2.   Social mentions
    1.3.   Trends
    2. Existing Ranking Keywords
    2.1.   Use Google Analytics and Webmaster Tools
    2.2.   Other ranking tools
    2.3.   Manual checking
    3. Keyword suggestion tools
    3.1.   Google Adwords Keyword tool
    3.2.   Wordtracker
    3.3.   SEOmoz Keyword Difficulty tool
  • OnSite Optimization
  • 1. Website Architecture
    1.1.   Navigation
    1.2.   URL structure
    1.3.   Internal linking
    2. Content
    2.1.   Duplicate content issues
    2.2.   Phrase targeting
    2.3.   Quality
    3. HTML & Technical Issues
    3.1.   Titles, Tags, ALT’s
    3.2.   Crawlability and Accessibility
    3.3.   Site speed
    3.4.   Sitemaps
  • Content Optimization
  • 1. Optimize title tags, content titles, and your targeted keywords for the landing pages
    2. Create converting meta description with a call to action
    3. Create an obvious call to action on the landing pages
    4. Improve internal linking with in-content links
    5. Add easy share and link to us options
  • Link Building
  • 1. Link Consolidation
    1.1.   No anchor/Wrong Anchor
    1.2.   WWW or non WWW links
    1.3.   Images without ALT tags
    1.4.   Dead links pointing to old pages
    2. Competitor Assets
    2.1.   Competitor backlink acquisition
    2.2.   Competitor 404 pages
  • 3. Partner/Easy Links
    3.1.   Partners/Suppliers, Hosting and web design companies
    3.2.   Memberships, associations, government bodies
    3.3.   Events, Donations
    3.4.   Friends, family
    3.5.   Clients
    3.6.   Media
    3.7.   Testimonials/Reviews
  • 4. Freestyle Link Building
    4.1.   Search Queries, advanced search queries
    4.2.   Link trails/directories
    4.3.   Guest posting
    5. Natural Link Building
    5.1.   Linkbaits
    5.2.   Viral ideas
    5.3.   Promotions, Contests
  • Analysis and Evaluation
  • 1. Analysis
    1.1.   What has been done so far
    1.2.   Activities
    1.3.   Changes made
    1.4.   Links acquired
    1.5.   Ranking changes
    1.6.   Traffic and conversion changes
    1.7.   Best performing keywords and landing pages
  • 2. Evaluation
    2.1.   Are we targeting the best keywords
    2.2.   Are we targeting the right landing pages
    2.3.   How can we improve user experience and provide better content
    2.4.   Which keywords should we focus in the future and which should we let go of
    2.5.   What changes made the biggest impact on rankings, traffic, conversions
  • 3. Competitors
    3.1.   What is competition up to
    3.2.   Their linking efforts
    3.3.   Their rankings
    4. Reporting
    4.1.   Creating a summary of activities accomplished and results
    4.2.   Going over the reports with your clients
    4.3.   Creating a plan for future implementation
  • Online Reputation Management
  • 1.   Brand monitoring
    1.1.     Set tracking
    1.2.      Feeds, Google Alerts, Trackur, Technorati
    2.   Engagement
    2.1.      Social media, Facebook, Twitter, LinkedIn, Review Sites, Media Sites
    2.2.      Content creation, Q/A sites, business listings, videos, promotions, charity, interviews,
    3.   Dealing with feedback
    3.1.      Active removal
    3.2.      Respond
    3.3.      SERP covering
  • Practical SEO
    Founder Zarko Zivkovic
    Twitter: @ZarkoCompare