Link building plan blueprint

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Advanced insight into creating a link building plan and implementing it successfully. Phases include research, content creation and preparation, action, analysis.

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  • you can read the full post describing the process here: http://www.practicalseo.org/blog/advanced-preparation-for-seo-campaign-link-building-plan-blueprint/
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Link building plan blueprint

  1. 1. Practical SEOLink Building Plan Blueprint www.practicalseo.org
  2. 2. Practical SEODeciding on Keywords and Landing Pages www.practicalseo.org
  3. 3. Practical SEO- Keyword research www.practicalseo.org
  4. 4. Practical SEO www.practicalseo.org
  5. 5. Practical SEO- Keyword Rankings www.practicalseo.org
  6. 6. Practical SEO- Landing Pages optimization www.practicalseo.org
  7. 7. Practical SEO www.practicalseo.org
  8. 8. Practical SEOCompetitor Research www.practicalseo.org
  9. 9. Practical SEO- Find top competitors and check their backlinks (export toCSV) www.practicalseo.org
  10. 10. Practical SEO www.practicalseo.org
  11. 11. Practical SEO- Cross examine/compare competitor backlink profiles Something Fishy? www.practicalseo.org
  12. 12. Practical SEO- Find minimum, maximum and average number of links Really Fishy! www.practicalseo.org
  13. 13. Practical SEO- Examine types of sites linking inUnfortunately there is no tool to help you with this, some try but they are worthless, somanual process is the way to go, possible breakdown can include: Breakdown A Breakdown B Free Content (blog posts, news, mentions) Negotiated Directories/Profiles Paid (yes, paid) Low Level (comments, Relationship signatures) Uncategorized Categorization by Dan Petrovic www.practicalseo.org
  14. 14. Practical SEOCreate High Quality Content www.practicalseo.org
  15. 15. Practical SEO Source: http://www.seomoz.org/blog/link-building-management www.practicalseo.org
  16. 16. Practical SEOLink Building Strategy www.practicalseo.org
  17. 17. Practical SEO- Prioritize keywords by traffic gain and probability ofachieving ranks (long term, medium, easy win) www.practicalseo.org
  18. 18. Practical SEO Phrase Potential Calculator www.practicalseo.org
  19. 19. Practical SEO- Plan the numbers and types of links (according tocompetitor research) x links of type a needed x links of type b need Note: Don’t mistake this with x links of type c needed actual links and work that is needed to achieve your goals, total: things will change as time passes, 1st place x links competition will not stand still, 5th place x links authority is not an easy thing to 10th place x links come by. www.practicalseo.org
  20. 20. Practical SEO-Strategic link building, opportunity based for your brand:•Link Consolidation•Branded profiles, corporate associations, directories•Brand alerts, mentions, syndications, citations•Blogging, internal linking, authority building•Competition 404 pages•Guest blogging and offsite content creation•Events and Sponsorships•Promotions and Viral content (implement the high quality content you createdbefore) www.practicalseo.org
  21. 21. Practical SEO- Creating search queries www.practicalseo.org
  22. 22. Practical SEO- Social media presence (increasing your reach) Source: http://socialmediablend.com/2008/09/24/social-media-reach-sphere-of-influence/ www.practicalseo.org
  23. 23. Practical SEO Source: http://www.lithium.com www.practicalseo.org
  24. 24. Practical SEOResults Overview www.practicalseo.org
  25. 25. Practical SEO- Analyze results and success www.practicalseo.org
  26. 26. Practical SEO- Analyze errors and wins www.practicalseo.org
  27. 27. Practical SEO- Refocus and modify the campaign www.practicalseo.org
  28. 28. Practical SEO By Žarko Živković Practical SEO Dejan SEO https://twitter.com/ZarkoComparehttps://plus.google.com/115828659778797893697 www.practicalseo.org

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