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Midterm reviewanswers

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  • 1. BRANDS TRAVEL ORGANIZATION/ CHANGE ADVERTISING MONEY $100 Brand awareness d) city centre, motorway subsidiary c) publicize, slogan, sponsor d) profit margin $200 Product placement are you going to call a) one noun used with a verb a) introduce new information one million, two hundred and three thousand and nine point 234 $300 a) give factual information 1) are staying 2) are you doing 3) departs b) Ever endorsement 1) from 2) to $400 c) nowadays 1) going to 2) will or ‘ll 3) present continuous 4) present simple 1) Founded 2) divisions 3) employees 4) headquarters 5) subsidiaries THE student studied hard for THE midterm by reviewing PowerPoint presentations and reading THE textbook from class. It was A good strategy because THE university would not be happy if students failed. page 56 – eg. decline, drop, plummet, rocket, level off, fluctuate, improve, gain, etc.
  • 2. $500 a) brand image – the ideas and beliefs people have about a brand eg. – BMW cars are luxurious, high quality and expensive b) product launch – the introduction of a product to the market eg. – Apple launches the iPhone 5 in a highly anticipated presentation c) market segment – customers of a similar age, income level or social group eg. – students Use the ‘useful language’ such as “I’m calling about” “Could we meet” “I’m afraid” “That’s great. I’ll see you…” Use the ‘useful language’ such as “What exactly are you saying?” “To be more specific” “Hold on. Can I finish the point?” “Sorry. I don’t think it’s a good idea” See page 49 Use the ‘language review – describing trends’ to explain the graph: decline, skyrocket, decrease, recover, etc.