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Midterm review



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  • 1. Powerpoint Jeopardy Brands Travel Organization/ Change Advertising Money 10 10 10 10 10 20 20 20 20 20 30 30 30 30 30 40 40 40 40 40 50 50 50 50 50
  • 2. If clients are not familiar with a brand, the company should work on raising ___________.
  • 3. Using apple products in TV shows and movies is an example of ____________.
  • 4. We use the present simple to: a)give factual information b)talk about ongoing situations c)talk about temporary situations d)link the past to the present
  • 5. Which time expression use the present continuous? a) usually b) every day c) nowadays d) often
  • 6. Describe and give examples of: a)brand image b)product launch c)market segment
  • 7. USE BRITISH ENGLISH: After I arrived at the airport, I headed directly to the _______ by taxi on the _______. a) car park , public toilet b) downtown, freeway c) underground , subway d) city centre , motorway
  • 8. A: We’ve chosen a creative team name. B: Really? What _____ (you / call) yourselves? (use the tense for what we intend to do or have already decided to do)
  • 9. Fill in the blank with the correct tense (present continuous or present simple) 1. We _______ (stay) at the Hyatt for the sales conference. 2. What ______ (you + do) after the midterm? 3. The timetable says that the train ________ (depart) at 4:00 pm.
  • 10. What are the four tenses we can use to talk about the future?
  • 11. Call one of your team mates and rearrange your plans to study for the midterm.
  • 12. A company which is at least half owned by another company is called a _____________.
  • 13. Which of the following is NOT a method of creating a noun combination? a)one noun used as a verb b)phrases with of c)compound nouns forming 1 word d)‘s possessive
  • 14. Which time expression uses present perfect? a) In 2003 b) Ever c) Last year d) Six months ago
  • 15. Listen and complete the extract: The company was _______ in 1978. It’s organized into three ______. We have over 6,000 ________; we’ve got our _______ in Frankfurt and _______ in over 20 countries – we’re pretty big.
  • 16. Role Play: You and a team mate are in a meeting. Make proposals, reject proposals, and clarify suggestions on the best method of studying for the midterm.
  • 17. Which of the following are all NOT advertising media? a) free samples, Internet, slogan b) press, posters, public transport c) publicize, slogan, sponsor
  • 18. We use a/an: a) to introduce new information b) when we think our listener will know what we are talking about c) for the names of most countries
  • 19. Celebrity __________ is an expensive yet popular form of advertising at the moment.
  • 20. Add the missing articles to the paragraph (5 points): Student studied hard for midterm by reviewing PowerPoint presentations and reading textbook from class. It was good strategy because university would not be happy if students failed.
  • 21. Use the useful language for giving presentations to describe a viral marketing campaign for a hamburger franchise.
  • 22. What is the difference between the selling price of a product and the cost of producing it called? a) recession b) investment c) share d) profit margin
  • 23. Read out this number: 1,203,009.234
  • 24. Sales have increased ______ $3,402,304 ____ $1,302,304,039.
  • 25. Shout out 8 verbs of change we use to describe trends.
  • 26. Create an explanation for this graph and be sure to use the ‘describing trends’ language from class.