Thriving in the age of ubiquityFinding opportunity in the new, always on digital ecosystem.July 2012
The pace of change is only acceleratingCompetitors are not standing still.New models are emerging.To succeed in the new digital environment weneed to address the bigger changes in the waypeople access and process information.
We are entering the third stageof the digital revolution.
4Stage 1: A destination for consumer andThe Desktop Web personal empowerment
5Stage 2: Unleashed the power of contribution.The Social Web Changed our expectations of personal service.
Ubiquity unites the power ofConnected Socialized Big Devices Contribution Data to transform and empower our everyday lives.
PAGE 9 Not a destination, it is our real lives.Pervasive. Seamlessly accompanies the user. More devices. More touchpoints. Learns your history.Personalized. Understands your context. Suits your needs. Recognizes patterns.Proactive. Connects the dots. Makes recommendations.
A change of perspective For Consumers For Brands and Marketers • Our various connections unite in a • We have to think of our role in sets common user experience, of connected experiences • We will have to spend less time • We will continue to face new connecting the dots. competition for attention and business • We will all become “niches of me” • We must become better at targeting • Our service expectations will and fine tuning our offerings continue to rise • Our offerings have to get smarterPAGE 10
Some large scale emerging examples of ubiquity
It’s about optimizing the consumer’s convenience. Owned Environments
It’s about relationships that build on existing strengths. Owned Environments Allied Partnerships
It’s about operationalizing the brand in new contexts. Owned Environments Expanded Partnerships New Platforms
It’s about a brand that is more than the sum of its parts Owned Environments Expanded Partnerships New Platforms
The full presentation will provide frameworks to answer the following questions:What problems can we solve by our presence in people’s lives?Where do we have credibility to act? How can we gain it? How do we provide this service? Proprietary or partnership?
Key elements of the presentationAssessing your business’ readiness Identifying opportunities Evaluating new platforms