Biting the hand that feeds

Biting the hand that starves us: Internal Communicators who fail to talk the facts and figures language of the corporate suite. Presented by Laoise O’Murch ú

Strategy
No strategic plan
Vague aims:
“ Increase employee engagement”
“ Improve employee awareness of their role”
“ Increase awareness of the organisation’s strategy”

Strategy We have an internal communications strategy 1 2 3 4 5 6 We have a clear picture/vision of how internal communication will contribute to the organisation 1 2 3 4 5 6 The objectives of all communication activities are SMART (specific, measurable, achievable, realistic and timed) 1 2 3 4 5 6

Leadership Support Case Studies CEO Support A 9/10 B 10/10 C 10/10 D 8or9/10

Leadership Support The CEO is committed to and plays his/her role in effective internal communication 1 2 3 4 5 6 Senior management are committed to and play their role in effective internal communication 1 2 3 4 5 6 Communication is a KPI for all management team members 1 2 3 4 5 6

Tools
Busy with outputs rather than outcomes
Intranet
Staff briefings
Newsletter
Engagement Survey
Social Media
Measurement, evaluation and two-way communication

Tools The communication tools used reflect the documented needs and preferences of staff 1 2 3 4 5 6 Most of the internal communication activities are two way-symmetrical 1 2 3 4 5 6 Feedback loops are built into all communication activities 1 2 3 4 5 6

Results & Measurements
“ It’s important but other items can take priority”
“ Can’t state in measurable terms how it adds value”
“ Comms is a tick box exercise”
“ Management just go through the motions”
“ They don’t really want to hear what we have to say”
“ If I had a good idea I think they would listen to it”.

Results & Measurements I can produce tangible results in respect of my communication work 1 2 3 4 5 6 I can establish if Managers are meeting their communication KPIs 1 2 3 4 5 6 I can link all communication activity to the organisation’s strategy 1 2 3 4 5 6

O’Murchu Organisational Communication Matrix’ 18 18 18 18 Strategy Development Total for questions 1,2& 3 Leadership Support Total for questions 4,5 & 6 Communication Tools Total for questions 7,8& 9 Measurement and Evaluation Total for questions 10,11& 12

YES WE CAN. Presented by Laoise O’Murch ú http://ie.linkedin.com/in/laoise

Biting the hand that feeds

by The PR Academy on Jul 05, 2011

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Biting the hand that feeds — Presentation Transcript