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Biting the hand that feeds

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Bledcom 2011 presentation by Laoise O'Murchu

Bledcom 2011 presentation by Laoise O'Murchu

Published in: Business, Technology

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  • 1. Biting the hand that starves us: Internal Communicators who fail to talk the facts and figures language of the corporate suite. Presented by Laoise O’Murch ú
  • 2. Strategy
    • No strategic plan
    • Vague aims:
    • “ Increase employee engagement”
    • “ Improve employee awareness of their role”
    • “ Increase awareness of the organisation’s strategy”
  • 3. Strategy We have an internal communications strategy 1 2 3 4 5 6 We have a clear picture/vision of how internal communication will contribute to the organisation 1 2 3 4 5 6 The objectives of all communication activities are SMART (specific, measurable, achievable, realistic and timed) 1 2 3 4 5 6
  • 4. Leadership Support Case Studies CEO Support A 9/10 B 10/10 C 10/10 D 8or9/10
  • 5. Leadership Support The CEO is committed to and plays his/her role in effective internal communication 1 2 3 4 5 6 Senior management are committed to and play their role in effective internal communication 1 2 3 4 5 6 Communication is a KPI for all management team members 1 2 3 4 5 6
  • 6. Tools
    • Busy with outputs rather than outcomes
    • Intranet
    • Staff briefings
    • Newsletter
    • Engagement Survey
    • Social Media
    Measurement, evaluation and two-way communication
  • 7. Tools The communication tools used reflect the documented needs and preferences of staff 1 2 3 4 5 6 Most of the internal communication activities are two way-symmetrical 1 2 3 4 5 6 Feedback loops are built into all communication activities 1 2 3 4 5 6
  • 8. Results & Measurements
    • “ It’s important but other items can take priority”
    • “ Can’t state in measurable terms how it adds value”
    • “ Comms is a tick box exercise”
    • “ Management just go through the motions”
    • “ They don’t really want to hear what we have to say”
    • “ If I had a good idea I think they would listen to it”.
  • 9. Results & Measurements I can produce tangible results in respect of my communication work 1 2 3 4 5 6 I can establish if Managers are meeting their communication KPIs 1 2 3 4 5 6 I can link all communication activity to the organisation’s strategy 1 2 3 4 5 6
  • 10. O’Murchu Organisational Communication Matrix’ 18 18 18 18 Strategy Development Total for questions 1,2& 3 Leadership Support Total for questions 4,5 & 6 Communication Tools Total for questions 7,8& 9 Measurement and Evaluation Total for questions 10,11& 12
  • 11. YES WE CAN. Presented by Laoise O’Murch ú http://ie.linkedin.com/in/laoise

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