An Approach to the Whole Product of You 
Prabhakar Gopalan 
Whole Mind Consulting 
@PGopalan 
www.craftsmanpm.com
A 
li%le 
about 
me… 
Consul1ng, 
Systems 
Engineering, 
Product 
Management, 
Product 
Marke1ng 
& 
Corporate 
Strategy 
...
Developer 
Code 
Designer 
Marketer Founder/CEO 
Portfolio Leads 
Company 
Sales Person 
salesforce 
Quota 
PRODUCT MANAGE...
Self-serving elephant metaphor 
Marketers 
Developers 
CEO 
Sales people 
@PGopalan PM
A better metaphor: The elephant and THE rider ANALOGY 
Marketers 
Developers 
Designers 
Sales people 
Team members 
@PGop...
Good 
PM 
Bad 
PM 
Ben 
Horowitz 
‘Good 
PM, 
Bad 
PM’, 
1998 
Great PM 
The Craftsman 
@PGopalan
The Product Manager Population 
Power Law Distribution Curve 
Craftsmanship 
1% 
Long Tail 
No. of Product Managers 
*Hypo...
“the outliers” 
5% 
<1% 
make it here 
The Product Manager Population 
Normal Distribution Curve 
# of Product 
Managers 
...
How to not be here 
Stuck in the middle 
Craftsmanship 
@PGopalan
To do that we 
need to look at 
01 Road to Product 
Management 
02 Staying in Product 
Management 
03 Developing the Craft...
PM Education background 
Engineering 
MBA 
Others 
Mind 
The Gap 
PM Job background 
Technical 
(Dev/SE) 
Business 
Analys...
PM Education background 
Engineering 
MBA 
Others 
PM Job background 
Technical 
(Dev/SE) 
Business 
Analyst 
Other 
PM Do...
The Traditional Approach To PM Career Development 
New PM Job What Do You 
Get Here? 
3 day PM Training Course Back to Wor...
Climbing the corporate PM Ladder 
VP 
Product 
Management 
Director ? 
Product 
Management 
Years? 
If you 
are Lucky 
@PG...
Adopt Continuous Learning 
Build a Roadmap of “katas” 
0 
1 
02 
03 
Here’s a 3-Step Proposal To Change 
@PGopalan 
Take a...
Writing 
Sketching Wire framing 
/Prototyping 
Quantitative 
Analysis 
Infographics 
UX/UI/IxD 
HTML, CSS, 
CMS, Git, More...
Meta Skills 
Emotional 
Intelligence 
Leadership 
Influence 
Strengths 
Curiosity 
Decision Making 
More.. 
? 
@PGopalan
KATA 
@PGopalan
Assess 
KATA 
Practice 
Improve 
@PGopalan
Your Product has a roadmap. 
Do you have one for yourself?” “
Illustrative Roadmap for Presentation Skills 
Books MOOCs 
Workshops 
Be a Better 
Speaker Practice 
Garr 
Reynolds 
Donna...
The horizontal 
generalist 
I T A 
The vertical 
expert 
The collaborating 
expert 
The exceptional 
one 
T & A SHAPED SKI...
Dieter RAMS: inspiring product design 
1956 1961 1978 
@PGopalan
Marc Newson: inspiring product design 
1983 1986 2014 
@PGopalan
Product Management is an Inter-Disciplinary Domain 
always be learning 
10,000 Hours? 6 Months? ABLe 
@PGopalan
craftman product manager 
Invest in your future 
Time 
Money 
Efforts 
Pursuit of 
excellence 
Be deliberate 
Thinking 
Le...
Thank you 
Prabhakar Gopalan 
Whole Mind Consulting 
@PGopalan 
F o r p r e s e n t a t i o n & r e s o u r c e s S i g n ...
The Whole Product Manager:  A Craftsmanship Approach To The Product of You
Upcoming SlideShare
Loading in...5
×

The Whole Product Manager: A Craftsmanship Approach To The Product of You

2,973

Published on

Product Management is a multi-disciplinary domain. To be a craftsman requires mastery in both maker skills and meta skills. And a relentless pursuit of excellence and continuous learning.

A version of this presentation was given at Product Management Festival 2014, Zurich, (http://productmanagementfestival.com) and Austin & Silicon Valley ProductCamps 2014.

Published in: Business

The Whole Product Manager: A Craftsmanship Approach To The Product of You

  1. 1. An Approach to the Whole Product of You Prabhakar Gopalan Whole Mind Consulting @PGopalan www.craftsmanpm.com
  2. 2. A li%le about me… Consul1ng, Systems Engineering, Product Management, Product Marke1ng & Corporate Strategy Founded or Contributed Early Stage Now Product Aus1n
  3. 3. Developer Code Designer Marketer Founder/CEO Portfolio Leads Company Sales Person salesforce Quota PRODUCT MANAGER: Show AND TELL Product Manager ? @PGopalan
  4. 4. Self-serving elephant metaphor Marketers Developers CEO Sales people @PGopalan PM
  5. 5. A better metaphor: The elephant and THE rider ANALOGY Marketers Developers Designers Sales people Team members @PGopalan PM Happiness Hypothesis, Jonathan Haidt
  6. 6. Good PM Bad PM Ben Horowitz ‘Good PM, Bad PM’, 1998 Great PM The Craftsman @PGopalan
  7. 7. The Product Manager Population Power Law Distribution Curve Craftsmanship 1% Long Tail No. of Product Managers *Hypothe1cal @PGopalan
  8. 8. “the outliers” 5% <1% make it here The Product Manager Population Normal Distribution Curve # of Product Managers Most get stuck in the middle Craftsmanship We all start here *Hypothe1cal @PGopalan
  9. 9. How to not be here Stuck in the middle Craftsmanship @PGopalan
  10. 10. To do that we need to look at 01 Road to Product Management 02 Staying in Product Management 03 Developing the Craft @PGopalan
  11. 11. PM Education background Engineering MBA Others Mind The Gap PM Job background Technical (Dev/SE) Business Analyst Other PM Domain background Non SME SME What the pm does Own Product Vision & Strategy Enable Sales Articulate Product Positioning Determine Market Needs Craft Release Strategy Champion Customer Success ”Anecdata” @PGopalan
  12. 12. PM Education background Engineering MBA Others PM Job background Technical (Dev/SE) Business Analyst Other PM Domain background Non SME SME ? ? ? ”Anecdata” @PGopalan
  13. 13. The Traditional Approach To PM Career Development New PM Job What Do You Get Here? 3 day PM Training Course Back to Work Congratulations! You are now ‘Certified’ Along with X,000 other Alumni @PGopalan
  14. 14. Climbing the corporate PM Ladder VP Product Management Director ? Product Management Years? If you are Lucky @PGopalan
  15. 15. Adopt Continuous Learning Build a Roadmap of “katas” 0 1 02 03 Here’s a 3-Step Proposal To Change @PGopalan Take a Holistic approach
  16. 16. Writing Sketching Wire framing /Prototyping Quantitative Analysis Infographics UX/UI/IxD HTML, CSS, CMS, Git, More… Maker Skills More Presentation /Story Telling Product Analytics More More @PGopalan
  17. 17. Meta Skills Emotional Intelligence Leadership Influence Strengths Curiosity Decision Making More.. ? @PGopalan
  18. 18. KATA @PGopalan
  19. 19. Assess KATA Practice Improve @PGopalan
  20. 20. Your Product has a roadmap. Do you have one for yourself?” “
  21. 21. Illustrative Roadmap for Presentation Skills Books MOOCs Workshops Be a Better Speaker Practice Garr Reynolds Donna Wong Andrew Abela Stephen Few Edward Tufte It’s a continuous journey… @PGopalan
  22. 22. The horizontal generalist I T A The vertical expert The collaborating expert The exceptional one T & A SHAPED SKILLS: What is your type? @PGopalan
  23. 23. Dieter RAMS: inspiring product design 1956 1961 1978 @PGopalan
  24. 24. Marc Newson: inspiring product design 1983 1986 2014 @PGopalan
  25. 25. Product Management is an Inter-Disciplinary Domain always be learning 10,000 Hours? 6 Months? ABLe @PGopalan
  26. 26. craftman product manager Invest in your future Time Money Efforts Pursuit of excellence Be deliberate Thinking Learning Practicing Throwing out stuff @PGopalan
  27. 27. Thank you Prabhakar Gopalan Whole Mind Consulting @PGopalan F o r p r e s e n t a t i o n & r e s o u r c e s S i g n u p a t C r a f t s m a n p m . c o m

×