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Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
Build Something:  RISE Global Presentation 03 26 2012 by @PGopalan
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Build Something: RISE Global Presentation 03 26 2012 by @PGopalan

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A presentation at RISE Global, Austin TX 03 26 2012 - an overview of the process of building a simple web/mobile application for a non technical user.

A presentation at RISE Global, Austin TX 03 26 2012 - an overview of the process of building a simple web/mobile application for a non technical user.

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  • 1. Build SomethingA presentation by @PGopalan at RISE GlobalAustin TX, March 26, 2012
  • 2. Some basic equations before we get started MBA != startup thinking MBA != startup attitude MBA != startup vision MBA != startup <fill in the blank> * So, please park your MBA somewhere out of sight before next click2 kanban2go
  • 3. “Hobby Apps” vs. Lucky Apps App Tech Startup Most hobbyists are here now Lucky apps that made money* Please don’t delude yourself by thinking your app is the next Angry Birds. Chances are you’ll just be left Angry. * e.g. Instagram – updated since Facebook acquisition3 kanban2go
  • 4. Startups are AGILE Established businesses are RARELY AGILE Startups tackle uncertainty by being AGILE all the time Not agile Agile4 kanban2go
  • 5. It‟s an Experiment Have the right experimental attitude Learn a lot Throw out what doesn‟t work Have fun If you‟re lucky you‟ll even make money5 kanban2go
  • 6. My product story Or “how a dead simple To Do list application got out the door” Idea Mockup Prototype Where ideas Other Proof of comes from? solutions? Concept6 kanban2go
  • 7. Draw your idea on paper you‟ll be surprised how people can skip this basic visioning step Screenshots Balsamiq Skitch7 kanban2go
  • 8. This was my physical Kanban board a prototype is always a good idea before all the investment Idea May 20118 kanban2go
  • 9. …that turned into a sketch for the requirementsdocument Mockup August 2011 notice I didn‟t have any elaborate PRD9 kanban2go
  • 10. The startup team me programmer10 kanban2go
  • 11. It‟s easy to get a working prototype quick thank the goodness of cloud Prototype Sep 29, 201111 kanban2go
  • 12. The team expands me programmer illustrator12 kanban2go
  • 13. Lean UX doesn‟t mean this Before 9/27/1113 kanban2go
  • 14. New team – The designer is critical to making a good product me programmer designer14 kanban2go
  • 15. UX should be beautiful After 10/17/1115 kanban2go
  • 16. From Prototype to Minimum Viable Product (MVP) MVP is largely misunderstood MVP is very hard to figure out I am not an expert By experimentation we‟ll get to what we think is MVP16 kanban2go
  • 17. Another way to think of Product source: http://contrast.ie/blog/swiss-army-knives17 kanban2go
  • 18. Lots of iterations happen in the MVP cycle Clarifications & integrations CUM - Cleaning up mess! Gut check and reality check18 kanban2go
  • 19. Like throwing out things that don‟t fit Throw outwhat doesn‟t work19 kanban2go
  • 20. Or making things work better Figure out better ways to do the same thing20 kanban2go
  • 21. The path is full of twists and turns Be ready for surprise! But everybody loves to check their To Do Lists on their smart phones! And Change... More than half the people who got their invitation email checked it on their smart phones and clicked the site right then21 kanban2go
  • 22. So begins another “sub project”....expand your vision, revise your MVP Don„t stop the coding No mobile app, no billion dollars  Mobile app, still no billion dollars  the mobile site project begins…22 kanban2go
  • 23. the new team me programmer designer mobile programming team23 kanban2go
  • 24. Same routine: mockup to product24 kanban2go
  • 25. Before “release” (what does a “release” mean anyway?) Get Alpha, Beta and other Greek Users Lots of testing Btw, there is no such thing as a release. It is continuous deployment25 kanban2go
  • 26. Listening to customers… Which ones to listen to? One guy: “I‟ll use your product if you change board selection from a drop box to a tab” hint: ignore noise26 kanban2go
  • 27. But some will enlighten you… example: original Evernote integration storyboard below27 kanban2go
  • 28. And you need those users example cont‟d: Evernote integration after user feedback28 kanban2go
  • 29. Marketing If you haven‟t marketed until release you have wasted a lot of time Marketing starts the day your idea was born Marketing ~ Measurement29 kanban2go
  • 30. Startup Metrics What to measure? How to measure?30 kanban2go
  • 31. Example conversion metrics (note: „not‟ actuals; your metrics may vary…) Source: Dave McClure‟s Startup Pirate Metrics31 kanban2go
  • 32. Marketing Channels Where do your potential users hangout? – Not every TechCrunch reader is your audience – Stop pitching non developer things to developers – Is there an ecosystem for your product?32 kanban2go
  • 33. Build marketing into your product Is your product social? Can you “share” your product? Can you “integrate”/”co-exist” with other things I already use?33 kanban2go
  • 34. Not much to read from signups in 2 months ignore the noise and keep plugging away34 kanban2go
  • 35. PPC is expensive, but done right, tells you quickly where to focus35 kanban2go
  • 36. Ecosystems help - 5% of unique visitors from here!36 kanban2go
  • 37. Influencer blogs can help, a lot37 kanban2go
  • 38. After “beta” announcement? Just use your blog38 kanban2go
  • 39. The one thing I am always learning Be AGILE Be AGILE Be AGILE39 kanban2go
  • 40. Being AGILE means... Being flexible Being nimble Breaking rules if they don‟t work40 kanban2go
  • 41. And that means rapid experimentation and learning41 kanban2go
  • 42. Also, here are some resources What I used to build kanban2go: – http://bit.ly/GSMRLR (shared via Google Docs - list of tools, websites, cost, etc) Online courses: Ruby on Rails Tutorial, Michael Hartl $95 Udemy http://www.udemy.com Treehouse http://teamtreehouse.com/ $25 to $49/month Github https://github.com/training/online $195 Books: Learn to Program, Chris Pine, $14.85 Hackers & Painters: Big Ideas from the Computer Age, Paul Graham, $10 Blogs: http://avc.com Slideshare: Pirate metrics: http://www.slideshare.net/dmc500hats/startup-metrics-for- pirates-long-version42 kanban2go
  • 43. The experiment continues...43 kanban2go

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