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Google Balance Score Card

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This was our first attempt to create Balanced Score Card. We tried our hand at making a Balanced Score Card for Google Inc. I created it with my two friends Abhishesh Kumar Sharma and Virindersingh …

This was our first attempt to create Balanced Score Card. We tried our hand at making a Balanced Score Card for Google Inc. I created it with my two friends Abhishesh Kumar Sharma and Virindersingh Villkhoo

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  • 1. Balanced Scorecard Category Main Key Measure(s) Target(s) Objective(s) Financial Increased Net Increased Ad To innovate Ad Revenue, Revenue, sense and Adwordsmore to have to be more attractive clickstream data to make Adsense and Adwords work better How are we perceived by our Increased Net Servers Cost, To have shareholders? Profit. economies of scales to reduce servers cost, from South East Asia as they are Cheaper, , What is the strategy for growth, Cost of Coding, Paramaetric use of profitability, and risk viewed from the perspective of the shareholder? Coding in order to get standardization Cost of Acquisitions Development of wherever New technology profitable and economical Increase of Increased customer base, Searches per day Enhanced internet experience of customers Retention of Increased usage Customers of new products Increased effectiveness of referring from one product to another
  • 2. Customer How do our customers perceive us? What is the strategy for creating value and differentiation from the perspective of the customer? Search Most Relevant Data More Attractive User Interface More languages More Downloading Speed More result speed Mobile Search Availability in wider Geography Availability in older models of cellular phones Response Time Social Networking Penetration in Western Countries Increased usage in Third World Countries Better User Interface Better Security features Communications More Storage Space Integration with new products Higher MB attatchments Internal Business Processes Better Security features
  • 3. Adsense & More relevant Adwords sponsored links At what processes must we excel? What are the strategic priorities for various business processes, which create customer and shareholder Integration Cross refernce and promotion of products Response Time Database Better Enhancement organisation of clickstream data Learning and Innovation How do we sustain our ability to be innovative and to change? What are the priorities to create a climate that supports organization change, innovation, and growth?
  • 4. Overall Initiative(s)
  • 5. Balanced Scorecard Category Main Key Measure(s) Target(s) Objective(s) Financial How are we perceived by our shareholders? What is the strategy for growth, profitability, and risk viewed from the perspective of the shareholder? Customer How do our customers perceive us? What is the strategy for creating value and differentiation from the perspective of the customer?
  • 6. Internal Business Processes At what processes must we excel? What are the strategic priorities for various business processes, which create customer and shareholder Learning and Innovation How do we sustain our ability to be innovative and to change? What are the priorities to create a climate that supports organization change, innovation, and growth?
  • 7. Overall Initiative(s)

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