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Prabal Mittal - 035 Ranjeet Vaswani - 133  Beno Ewald - 022
CONTENTS ,[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
MASS CUSTOMIZATION & CUSTOMER INTEGRATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
MASS CUSTOMIZATION & VALUE CREATION Influencing Factors: Buyers Needs and Desires Willingness to pay price premium Customer Interaction and Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Total costs and profitability of mass customization Profit Increased Loyalty and share of wallet
LIMITS OF MASS CUSTOMIZATION ,[object Object],[object Object],[object Object],[object Object]
BENEFITS OF MASS CUSTOMIZATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXAMPLES COMPANY PRODUCT MARKETS CREO FASHION SHOES WORLD WIDE CMAX FASHION SHOES USA DELL COMPUTERS PCs WORLDWIDE DOLZER MEN’s FORMAL WEAR GERMANY IC3D JEANS USA LANDS END KHAKI’S USA miADIDAS SHOES WORLDWIDE NIKEID SHOES WORLDWIDE TIMBUK2 BAGS AND  LUGGAGE USA
 

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MASS CUSTOMIZATION

  • 1. Prabal Mittal - 035 Ranjeet Vaswani - 133 Beno Ewald - 022
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. EXAMPLES COMPANY PRODUCT MARKETS CREO FASHION SHOES WORLD WIDE CMAX FASHION SHOES USA DELL COMPUTERS PCs WORLDWIDE DOLZER MEN’s FORMAL WEAR GERMANY IC3D JEANS USA LANDS END KHAKI’S USA miADIDAS SHOES WORLDWIDE NIKEID SHOES WORLDWIDE TIMBUK2 BAGS AND LUGGAGE USA
  • 9.