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Understanding Digital Marketing
Understanding Digital Marketing
Understanding Digital Marketing
Understanding Digital Marketing
Understanding Digital Marketing
Understanding Digital Marketing
Understanding Digital Marketing
Understanding Digital Marketing
Understanding Digital Marketing
Understanding Digital Marketing
Understanding Digital Marketing
Understanding Digital Marketing
Understanding Digital Marketing
Understanding Digital Marketing
Understanding Digital Marketing
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Understanding Digital Marketing

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  • 1. The Right Pitch - Understanding Digital Marketing Click to edit Master subtitle style
  • 2. Understanding • Understanding the customer’s requirement Core business Popularize the brand via digital marketing tools • Digital marketing activities Evaluate our digital marketing goals Re-examine our target customer profiles Take a look at our digital presence Evaluate our messaging strategies Check our digital marketing ROI Regular analysis on Competitive brands
  • 3. Digital marketing goals There is a lot that could be done over the new media: The number of social shares our blog posts receive The size of our fan base on social networking websites Mentions of our brand name on social media sites The number of positive reviews about your product on sites like Google Reviews and Yelp Inbound website visitors from social networks Total number of conversions resulting from social traffic
  • 4. Core marketing activities Blogging Micro blogging (e.g. Twitter) Expertise Sharing (e.g. LinkedIn & Facebook etc.) Forum Participation (Webinars etc.) Community Participation (Facebook , Twitter and LinkedIn) Social Networking & Micro managing target audience Interest group participation Online Reputation Management Increasing traffic and ROI for sites
  • 5. Digital activities • Social Media Audit Researching our Social Media Presence • Social Media Management (Strategy, Campaign & Releases) Strategic Presence Creation on Social Media Presence, Promotion & Response Management Analyzing Opportunities for Social Media Outreach Execution of Social Media Outreach (Media releases) • Social Media Monitoring Insight & Recommendation Report
  • 6. Facebook  Create Profile  Create Page  Content Development  Buzz Creation  Integrating Page with Other Social Media Channels  Post Updates with links to the Desired Landing Page  Joining Groups & Pages  Adding Members  Starting Discussions  Sharing Links  Create Facebook “Like” button & Badge, to place it in the website & blogs  Run Contests, Promotional Campaigns, Polls  Video Sharing via YouTube Tab (For Viral Campaigns)  Photo Sharing via Page / Flickr App / Similar Apps  Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )  Customized Contact Form / Registration Form  Promote Blog / Feed  Tagging  Usage Of Various External Interactive Apps
  • 7. LinkedIn  Creating Profile  Creating Company Page  Integrating Profile with Other Social Media Channels  Add Connections  Join Groups  Targeting & Networking with the Influencers  Starting Discussions in Groups  Active participation in relevant Q&A's  Publish Press Releases  Create Polls  Launch & Promote Events  Submit Feeds  Share Presentations  Integrate Blogs to the profile  Share Links
  • 8. Twitter  Creating Twitter handle  Post Tweets with Site link (content form the site)  Following Key influencers  Use hash tags for Keywords  Tweeting based on trends  Re-tweet influential tweets  Post neutral updates frequently  Influence Mentions  Create a Twitter Badge & place it on the Site & Blogs  Increase the followers base constantly  Network & Engage the Followers
  • 9. Google+  Creating Profile  Creating Page  Content Development  Buzz Creation  Integrating Page with Other Social Media Channels  Post Updates with links to the Desired Landing Page  Joining Pages  Adding Influencers to Our Circles  Starting Discussions  Sharing Links  Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )  Tagging
  • 10. Blogs  Follow key Blogs  Comment on Blogs with the Link  Network with Influential Bloggers
  • 11. Q & A's • Post Questions and Answers on Q&A sites like Answer bag, Quora, Yahoo  answers with links  to drive traffic  increase back links  create more visibility & enhance online reputation
  • 12. Digital PR Monitor and evaluate relevant online media conversations Engage with key influencers in the blogosphere Develop corporate blogs, social network sites and multimedia tools Plan and develop content for corporate websites Optimize communications for effective distribution in the digital space
  • 13. Social Book marking • Book marking Links from the Site • Adding keywords • Using top SBM sites for quality back links: Digg, Reddit, Stumbleupon…
  • 14. Document Sharing • Sharing Presentations through Slideshare, Scribd, Docstoc • Publishing White Papers & Articles in Scribd & Docstoc
  • 15. Question for the day… I was just wondering, whether you__________ be able to help me. 1. may 2. might

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