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Issues management slideshow

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Issues management slideshow Issues management slideshow Presentation Transcript

  • B.Conway, Oct 8,2011
  •  What are issues? How do you manage them?Fact:44 percent of all companies with an internallyrecognized public affairs function have staffmembers working on issues management full -time
  •  “…the idea of “managing” contentious issues–taming them, bringing them to heel and making them do our bidding–is illusory, but utterly compelling.” http://www.instituteforpr.org/topics/issues-management/By Elizabeth Dougall, Ph.D. University of North Carolina at Chapel Hill December 12, 2008
  •  “The identification, monitoring , and analysis of trends in key publics’ opinions that can mature into public policy and regulative or legislative constraint” (Heath, 1997,p.6) Heath, R.L.(1997).Strategic issues management: Organizations and public policy challenges.Thousand Oaks,CA:Sage.
  •  Issues management argues that organizations should adopt an external focus and enact their environment by attending to relevant issues (Crable & Vibbert,1985;Gaunt & Ollenburger,1995;Heath & Nelson,1986;Jones & Chase,1979). The “you” approach Identifying and communicating about an incubating set of organizationally relevant public perceptions and attitudes
  •  Proactive planning 1. Predict problems 2. Anticipate threats 3. Minimize surprises 4. Resolve issues 5. Prevent crises
  • Effective Issues Management requires: Two-way communications Formal environmental scanning Active sense-making strategies
  •  “Issues Management is the organized activity of identifying emerging trends, concerns or issues likely to affect an organization in the next few years and developing a wider and more positive range of organizational responses toward the future.”
  • 1. Issue identification 2. Issue analysis 3. Strategy options 4. Action plan 5. Evaluation of results11. Wilcox,D. & Cameron,G.(2009).Public Relations Strategies & Tactics, 9th ed.Boston,MA:Pearson
  •  Crisis management is reactive Issues management is proactive Active planning and prevention can mean the difference between crisis and noncrisis The majority of organizational crises are self-inflicted because management ignored the warning signs
  •  Alternative press Mainstream media Online chat groups, blogs, Twitter, F acebook, Google+ and Google+Business, Googl e News Activist groups
  •  The End