What are issues? How do you manage them?Fact:44 percent of all companies with an internallyrecognized public affairs function have staffmembers working on issues management full -time
“…the idea of “managing” contentious issues–taming them, bringing them to heel and making them do our bidding–is illusory, but utterly compelling.” http://www.instituteforpr.org/topics/issues-management/By Elizabeth Dougall, Ph.D. University of North Carolina at Chapel Hill December 12, 2008
“The identification, monitoring , and analysis of trends in key publics’ opinions that can mature into public policy and regulative or legislative constraint” (Heath, 1997,p.6) Heath, R.L.(1997).Strategic issues management: Organizations and public policy challenges.Thousand Oaks,CA:Sage.
Issues management argues that organizations should adopt an external focus and enact their environment by attending to relevant issues (Crable & Vibbert,1985;Gaunt & Ollenburger,1995;Heath & Nelson,1986;Jones & Chase,1979). The “you” approach Identifying and communicating about an incubating set of organizationally relevant public perceptions and attitudes
“Issues Management is the organized activity of identifying emerging trends, concerns or issues likely to affect an organization in the next few years and developing a wider and more positive range of organizational responses toward the future.”
Crisis management is reactive Issues management is proactive Active planning and prevention can mean the difference between crisis and noncrisis The majority of organizational crises are self-inflicted because management ignored the warning signs
Alternative press Mainstream media Online chat groups, blogs, Twitter, F acebook, Google+ and Google+Business, Googl e News Activist groups