Red bull
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  • 1. Company Overview An Energy Drink sold by Austrian Company. Created in 1987. Most popular energy drink in the world. With 4.6 billion cans sold in 2011. Larger presence than Coca – Cola brand.
  • 2.  Increases performance Increases concentration and reaction speed Improves vigilance Stimulates metabolism Makes you feel more energetic
  • 3. WHY REDBULL USES SOCIAL MEDIA??? Main motive is to attract customers. More companies are now going into media business. Capturing attention was the main agenda. Redbull realised that it is more cost effective to build your own media.
  • 4. REDBULL GOING DIGITAL Major Player in the social media universe. 3rd most influential social brand in the world. 108% increase in US fan base growth on facebook in 2011. 300% increase in Twitter follower in 2011. Currently No.2 beverage brand on Twitter with 600000 followers.
  • 5. REDBULL DIGITAL CAMPAIGNS “Redbull gives you wings” campaign was a cross media and event driven campaign. Target Audience was from 12 – 35 years.
  • 6. REDBULL DIGITAL CAMPAIGNS “Wings for every taste campaign.” “Light up your city campaign.” was done on twitter and had a huge response.
  • 7. REDBULL DIGITAL CAMPAIGNS Campaign was designed around the thought “Why climb the career ladder when you can fly”. A video of “Corporate Chamcha”. Went viral on YouTube. Launched an online Game. Simple Message – Increases performance, concentration and reaction speed at work
  • 8. REDBULL DIGITAL CAMPAIGNS Corporate Chamcha campaign was a huge hit on Facebook.
  • 9. DIGITAL CONTENT ASSETS Snowboarding film “The art of flight”. Redbull comes on Instagram. Live gaming events organised by Redbull.
  • 10. REDBULL SIGNATURE SERIES
  • 11. CREDITS Nishanth Kothari – 75 Pallavi Jadhav – 76 Parth Vayda – 79 Priyal Shah – 80 Peralan Rajan - 81
  • 12. THANK YOU!!!