40 percent of Twitter’s active users don’t tweet@PaulRoetzer #CAKSoMe
Twitter by the Numbers • 100 million global active users • 50 million of those users login every day • 55 percent of Twitter’s active users are active on mobile • 140 million is the average number of Tweets sent per day (March ‘11) • 460,000 is the average number of new accounts per day (Feb. – March ‘11) • Created March 2006 • Valued at an estimated $8.4 billion Source: Wall Street Journal, SocialBeat, Twitter@PaulRoetzer #CAKSoMe
“We do not believe in over-sharing. . . . Curation matters. There is a reason why every thought in your head does not come out of your mouth.” — Vic Gundotra, head of social, Google Source: Reuters@PaulRoetzer #CAKSoMe
Google+ Numbers & Notes • Introduced June 2011 • 40+ million users • More than 4 billion photos uploaded • Brand pages coming soon@PaulRoetzer #CAKSoMe
“I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before.” — Mark Zuckerberg@PaulRoetzer #CAKSoMe
Facebook by the Numbers • More than 800 million active users • More than 50% of active users log on in any given day • Average user has 130 friends • On average, more than 250 million photos are uploaded per day • More than 350 million active users currently access Facebook through their mobile devices • Valued at an estimated $80+ billion Source: Facebook, Wall Street Journal@PaulRoetzer #CAKSoMe
YouTube by the Numbers • 48 hours of video are uploaded every minute • More than 3 billion videos are viewed a day • Users upload the equivalent of 240,000 full-length films every week • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years • YouTube mobile gets over 400 million views a day • 150 years of YouTube video are watched every day on Facebook, and every minute more than 500 Tweets contain YouTube links • Founded February 2005 Source: YouTube@PaulRoetzer
LinkedIn by the Numbers • More than 120 million members in over 200 countries and territories • More than 2 million companies have LinkedIn Company Pages • Corporate hiring solutions are used by 75 of the Fortune 100 companies • March 2011 IPO closed 1st day at $94/share for an $8.9 billion market cap Source: LinkedIn@PaulRoetzer
The Case of Matt Cutts Source: Is Matt Cutts the Most Powerful Man in PR?@PaulRoetzer #CAKSoMe
The Platform • 139,000+ Twitter Followers • Gadgets, Google & SEO blog with Alexa Rank of 5,200 • Google Webmaster YouTube Channel with 37,000+ subscribers and more than 4 million channel views • Frequent speaker and media source@PaulRoetzer #CAKSoMe
The New Model Pro • Strong personal brand • Value creation through multi-media content • Use of social media to reach, influence and engage • Thought leader and industry expert • Trusted resource@PaulRoetzer #CAKSoMe
What Matters to Travelers? • Flight status • Security wait times • Ground transportation • Food and retailers • Special retail offers • Customer service • Friends nearby • Carry-on FAQs • Travel tips • WiFi@PaulRoetzer #CAKSoMe
Closing Thoughts• Have a plan.• Understand what makes audiences unique.• Put their needs and goals ahead of yours.• Bring value to their lives.• Listen, learn and engage.• Build a strong content team.• Be remarkable and memorable.• Take chances. #CAKSoMe @PaulRoetzer
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