The State of Social Media       Airport Social Media Summit Presented by Paul Roetzer (@PaulRoetzer)               Oct. 24...
More Data Was Transmitted            Over the Internet in 2010        Than All Previous Years Combined               Sourc...
Cause and Effect@PaulRoetzer       #CAKSoMe
@PaulRoetzer
1) Change Velocity        •  Technology innovation        •  Consumer behavior        •  Business software        •  Onlin...
2) Selective Consumption        •  Basic principle behind inbound marketing        •  Consumers tuning out traditional mar...
3) Success Factors@PaulRoetzer         #CAKSoMe
What is Social Media?@PaulRoetzer         #CAKSoMe
Consumer-generated content.               We are all the media, the publishers.@PaulRoetzer                #CAKSoMe
People trusting the opinions of their peers                and collaborating online.               Source: Boston Logan In...
Consumers choosing when and               where to interact with brands.@PaulRoetzer             #CAKSoMe
Listening, learning and               building relationships.@PaulRoetzer         #CAKSoMe
Building authentic and               personal connections.@PaulRoetzer         #CAKSoMe
Creating value.@PaulRoetzer      #CAKSoMe
Source: How to Build Your Inbound Marketing GamePlan@PaulRoetzer                     #CAKSoMe
The Channels@PaulRoetzer     #CAKSoMe
40 percent of Twitter’s active users don’t tweet@PaulRoetzer              #CAKSoMe
Twitter by the Numbers        •  100 million global active users        •  50 million of those users login every day      ...
@PaulRoetzer   #CAKSoMe
The fastest growing social network ever@PaulRoetzer             #CAKSoMe
@PaulRoetzer   #CAKSoMe
“We do not believe in over-sharing. . . . Curation      matters. There is a reason why every thought in your            he...
Google+ Numbers & Notes        •  Introduced June 2011        •  40+ million users        •  More than 4 billion photos up...
@PaulRoetzer   #CAKSoMe
“I would expect that next year, people will share         twice as much information as they share this         year, and n...
Facebook by the Numbers        •  More than 800 million active users        •  More than 50% of active users log on in any...
@PaulRoetzer   #CAKSoMe
YouTube by the Numbers        •  48 hours of video are uploaded every minute        •  More than 3 billion videos are view...
@PaulRoetzer   #CAKSoMe
LinkedIn by the Numbers        •  More than 120 million members in over 200 countries and           territories        •  ...
The Model Professional@PaulRoetzer          #CAKSoMe
The Case of Matt Cutts               Source: Is Matt Cutts the Most Powerful Man in PR?@PaulRoetzer                    #CA...
The Platform      •  139,000+ Twitter Followers      •  Gadgets, Google & SEO blog with Alexa Rank of 5,200      •  Google...
The New Model Pro      •  Strong personal brand      •  Value creation through multi-media content      •  Use of social m...
Hybrid Marketing Professional Traits      •  Social-web savvy      •  Inbound marketer      •  Publisher      •  Analyst  ...
The Case for Content@PaulRoetzer         #CAKSoMe
“We all have a story to tell.”@PaulRoetzer             #CAKSoMe
@PaulRoetzer   #CAKSoMe
Potential Airport Uses@PaulRoetzer          #CAKSoMe
What Matters to Travelers?      •  Flight status      •  Security wait times      •  Ground transportation      •  Food an...
Closing Thoughts•  Have a plan.•  Understand what makes audiences unique.•  Put their needs and goals ahead of yours.•  Br...
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The State of Social Media

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Keynote presentation for the 2011 AAAE Airport Social Media Summit — Oct. 24, 2011.

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The State of Social Media

  1. 1. The State of Social Media Airport Social Media Summit Presented by Paul Roetzer (@PaulRoetzer) Oct. 24, 2011
  2. 2. More Data Was Transmitted Over the Internet in 2010 Than All Previous Years Combined Source: Kirk Skaugen, Intel, via Mashable@PaulRoetzer #CAKSoMe
  3. 3. Cause and Effect@PaulRoetzer #CAKSoMe
  4. 4. @PaulRoetzer
  5. 5. 1) Change Velocity •  Technology innovation •  Consumer behavior •  Business software •  Online applications •  Communication patterns •  Marketing philosophies@PaulRoetzer #CAKSoMe
  6. 6. 2) Selective Consumption •  Basic principle behind inbound marketing •  Consumers tuning out traditional marketing •  Brands lose control, but gain loyalty •  Shifting budgets •  New strategies@PaulRoetzer #CAKSoMe
  7. 7. 3) Success Factors@PaulRoetzer #CAKSoMe
  8. 8. What is Social Media?@PaulRoetzer #CAKSoMe
  9. 9. Consumer-generated content. We are all the media, the publishers.@PaulRoetzer #CAKSoMe
  10. 10. People trusting the opinions of their peers and collaborating online. Source: Boston Logan International Airport Facebook Page@PaulRoetzer #CAKSoMe
  11. 11. Consumers choosing when and where to interact with brands.@PaulRoetzer #CAKSoMe
  12. 12. Listening, learning and building relationships.@PaulRoetzer #CAKSoMe
  13. 13. Building authentic and personal connections.@PaulRoetzer #CAKSoMe
  14. 14. Creating value.@PaulRoetzer #CAKSoMe
  15. 15. Source: How to Build Your Inbound Marketing GamePlan@PaulRoetzer #CAKSoMe
  16. 16. The Channels@PaulRoetzer #CAKSoMe
  17. 17. 40 percent of Twitter’s active users don’t tweet@PaulRoetzer #CAKSoMe
  18. 18. Twitter by the Numbers •  100 million global active users •  50 million of those users login every day •  55 percent of Twitter’s active users are active on mobile •  140 million is the average number of Tweets sent per day (March ‘11) •  460,000 is the average number of new accounts per day (Feb. – March ‘11) •  Created March 2006 •  Valued at an estimated $8.4 billion Source: Wall Street Journal, SocialBeat, Twitter@PaulRoetzer #CAKSoMe
  19. 19. @PaulRoetzer #CAKSoMe
  20. 20. The fastest growing social network ever@PaulRoetzer #CAKSoMe
  21. 21. @PaulRoetzer #CAKSoMe
  22. 22. “We do not believe in over-sharing. . . . Curation matters. There is a reason why every thought in your head does not come out of your mouth.” — Vic Gundotra, head of social, Google Source: Reuters@PaulRoetzer #CAKSoMe
  23. 23. Google+ Numbers & Notes •  Introduced June 2011 •  40+ million users •  More than 4 billion photos uploaded •  Brand pages coming soon@PaulRoetzer #CAKSoMe
  24. 24. @PaulRoetzer #CAKSoMe
  25. 25. “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before.” — Mark Zuckerberg@PaulRoetzer #CAKSoMe
  26. 26. Facebook by the Numbers •  More than 800 million active users •  More than 50% of active users log on in any given day •  Average user has 130 friends •  On average, more than 250 million photos are uploaded per day •  More than 350 million active users currently access Facebook through their mobile devices •  Valued at an estimated $80+ billion Source: Facebook, Wall Street Journal@PaulRoetzer #CAKSoMe
  27. 27. @PaulRoetzer #CAKSoMe
  28. 28. YouTube by the Numbers •  48 hours of video are uploaded every minute •  More than 3 billion videos are viewed a day •  Users upload the equivalent of 240,000 full-length films every week •  More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years •  YouTube mobile gets over 400 million views a day •  150 years of YouTube video are watched every day on Facebook, and every minute more than 500 Tweets contain YouTube links •  Founded February 2005 Source: YouTube@PaulRoetzer
  29. 29. @PaulRoetzer #CAKSoMe
  30. 30. LinkedIn by the Numbers •  More than 120 million members in over 200 countries and territories •  More than 2 million companies have LinkedIn Company Pages •  Corporate hiring solutions are used by 75 of the Fortune 100 companies •  March 2011 IPO closed 1st day at $94/share for an $8.9 billion market cap Source: LinkedIn@PaulRoetzer
  31. 31. The Model Professional@PaulRoetzer #CAKSoMe
  32. 32. The Case of Matt Cutts Source: Is Matt Cutts the Most Powerful Man in PR?@PaulRoetzer #CAKSoMe
  33. 33. The Platform •  139,000+ Twitter Followers •  Gadgets, Google & SEO blog with Alexa Rank of 5,200 •  Google Webmaster YouTube Channel with 37,000+ subscribers and more than 4 million channel views •  Frequent speaker and media source@PaulRoetzer #CAKSoMe
  34. 34. The New Model Pro •  Strong personal brand •  Value creation through multi-media content •  Use of social media to reach, influence and engage •  Thought leader and industry expert •  Trusted resource@PaulRoetzer #CAKSoMe
  35. 35. Hybrid Marketing Professional Traits •  Social-web savvy •  Inbound marketer •  Publisher •  Analyst •  Tech savvy@PaulRoetzer #CAKSoMe
  36. 36. The Case for Content@PaulRoetzer #CAKSoMe
  37. 37. “We all have a story to tell.”@PaulRoetzer #CAKSoMe
  38. 38. @PaulRoetzer #CAKSoMe
  39. 39. Potential Airport Uses@PaulRoetzer #CAKSoMe
  40. 40. What Matters to Travelers? •  Flight status •  Security wait times •  Ground transportation •  Food and retailers •  Special retail offers •  Customer service •  Friends nearby •  Carry-on FAQs •  Travel tips •  WiFi@PaulRoetzer #CAKSoMe
  41. 41. Closing Thoughts•  Have a plan.•  Understand what makes audiences unique.•  Put their needs and goals ahead of yours.•  Bring value to their lives.•  Listen, learn and engage.•  Build a strong content team.•  Be remarkable and memorable.•  Take chances. #CAKSoMe @PaulRoetzer
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