Exclusive excerpt from The Marketing Performance Blueprint. Chapter 2: Commit to Digital Transformation.
"The future of your business and your marketing career depend on your ability to meet increasing ROI demands and continually adapt to new marketing tools, philosophies, and channels. Marketers are drowning in data, dealing with the complexities of real-time marketing, and navigating brands through the openness and transparency inherent to social media. But marketing can be more intelligent, measurable, and powerful. It can be an asset, not an expense."