ContentWho We Are 3Who Likes Us 4Services 5 Color Management 6 Pre-Media 7 Litho Print 8 Digital Print 9 Large Format Print 10 High Speed Flatbed Print 11 Dye-Sub Fabric Print 12 Display Systems and Fabrication 13 Installations 14 Fulfillment and Distribution 15Solutions 16 Photography 17 Creative Retouching 18 Design Support 19 Pre-Media Workflows 20 Structural Design and Engineering 21 Event Graphics and Signage 22 Out-of-Home 23 Retail In-Store Marketing 24 Integrated Media Solutions 25 Marketing Automation 26 Sustainability Programs 27Lets Connect 28
Who We ArePrimary Color was established in 1985. A commitment to printinnovation and service has positioned Primary as an industry leading,comprehensive provider of world-class marketing communicationproducts and services. Costa Mesa, CABy focusing on technology, Primary analyzes traditional workflows,recommends improvements and develops and implements modern,systems-driven, print solutions. Primary provides a turnkey serviceacross all pre-media, print and web-based technologies to simplifymarketing execution.Primary has been certified as a G7 Master Printer and is a FSC and3M certified company. We operate three state-of-the-art facilities in175,000 square feet. El Segundo, CA Experience Primary www.primarycolor.com/experience-primary Irvine, CA
Who ABC IRVINE COMPANY ARCO / AMPM LionsGate Entertainment Apple Liz Claiborne Asics METROLINK AT&T NISSAN Audi NBC Avon Ogilvy & Mather Baja Fresh PACIFIC SUNWEAR BANK OF THE WEST PACIFIC LIFE INSURANCElikes BOOST MOBILE PARAMOUNT PICTURES CHICK-FIL-A PRINCESS CRUISES CIGNA RED BULL Coca Cola Reebok Coffee Bean & Tea Leaf The Richards Group COLUMBIA TRISTAR RUBIN POSTAER & ASSOCIATES CETERA SAATCHI & SAATCHI CrossFit Skechers DEL TACO SONY Pictures DESIGNORY Southern California Edisonus deutsch SUNAMERICA El Pollo Loco SUZUKI Epson 72 & SUNNY Focus Brands TACO BELL FOREVER 21 TBWA CHIAT DAY FOX TEAM MAZDA FRESH & EASY TOYOTA / LEXUS GUESS UNIVERSAL STUDIOS HONDA / ACURA Volkswagen In-N-out The WALT DISNEY COMPANY
Primary offers a comprehensive array of print-media products and services. Our Services are specifically designed to accommodate enterprise-level clients for whom centralized control of all critical aspects of a project is essential. Primary offers cost and time saving benefitsServices by hosting all critical services under one corporate roof. And all these services are color managed to each other, ensuring brand consistency for our clients across all print materials. From origination through production, and Distribution, Primary is organized, equipped and scaled to manage the complete process in partnership with our clients.
Color Management • Recognized leader and innovator in the print industry • Dedicated color management team • Certified G7 Master Printer since 2007 and ColorCert certified • Precise, web-based, global color management control capability with online dashboard verification and reporting • Our products are in compliance with GRACoL and SWOP standards • Color managed workflow from capture to print • Consistent brand image across all devices and substrates • Internal and external implementation6 // Services
Pre-Media • Forklift Creative - In-house photography, creative retouching and design support services • Print spec verification, file building and distribution • High-end drum and Cruse flatbed art reproduction scanning • Insight front end and E-Proofing with Prinergy workflow • Proofing - Contract proofs with GXT PMS color simulation and Epson 9800 proofs with Spot On Certification • Comprehensive print ad production and worldwide distribution SWOP, SNAP, FOGRA, GRACOL (G7) • Digital asset archiving7 // Services
Litho Print • 41” 8/c Heidelberg with coater 18000 imp/hour • 40” 8/c CD Heidelberg with Interdeck UV • Heidelberg Image control for totally color managed pressroom and consistent reproduction • 10 micron stochastic screen system • Extensive inventory of paper stocks and plastic substrates • Full in-house bindery services • Winner of numerous awards and industry accolades for print excellence including an Oscar for best entertainment packaging and a Benny for “Best in US” soft cover book8 // Services
Digital Print • Highest available digital print quality using the INDIGO 7000 • Sheet size - 13” x 19” • Versatile front end using Director, XMPie for POD and variable data applications • Complete data management, data cleansing • Mailing and fulfillment services • Custom binding for books and presentations • Short run with litho quality • Long run variable data printing9 // Services
Large Format Print • Twenty-one state-of-the-art large format devices • Three 16ft. presses • Two 10ft. flatbed / roll-to-roll presses and direct print up to 2” thick substrates • 600 and 1000 DPI print resolution is standard • UV inks for environmentally friendly production • Certified vendor for all major posting companies • 3M certified printer for fleet and transit adhesive applications • Large run and national OOH, retail, event campaigns • XYZ router with Icut for intricate die cutting and 3D routing10 // Services
High Speed Flatbed Digital Press • First fully automated M-Press in North America with an in-line silkscreen unit • Sheet size: 65” x 104”, print size: 62” x 102” • 10 point picoliter, thin ink lay down • Prints substrates from 8pt. paper stock to 3/8” thick substrates • Press combines the quality of litho with the advantages of silkscreen printing • Expanded color gamut reproduction • PMS colors, specialty inks and coatings applied inline • Variable data enabled for personalized, regionalized or language change outs, shorter runs and more versions See the M-Press Tiger11 // Services in Action!
Dye-Sublimation fabric Print • 10ft. wide, high speed, dye-sublimation fabric printing • Prints direct to textiles or indirect via transfer process • Dyes the fabric directly so the fabric retains its drape and soft feel • Odorless, achieves bright colors, wrinkle resistant • Can be washed and handled without image degradation • Prints can be folded for easy transportation, reduces shipping costs and leaves a greener footprint • Ideal for soft signage, backlit signage, banners, POP products, flags, tension fabric and pillowcase applications12 // Services
Display Systems & Custom Fabrication • 3D visualization services and technical design • Graphic mapping, site renderings • Motion, lighting and music integration • In-house construction, fabrication, welding, tube bending • Sole North American distributor and manufacturer for Triga tension fabric displays • Pillowcase displays, pop-up and retractable displays, custom POP and exhibit displays • Install, de-install and storage13 // Services
Installation Services • Dedicated in-house installation team • Global network of certified installers • International & domestic service • Site inspections, permits, material and hardware consulting • 3D visualizations and engineered drawings for planning • Event, trade show, retail, corporate and vehicle installs • Install, de-install and storage14 // Services
Fulfillment and Distribution • Dedicated 30,000 sq. ft. facility • List management • Bar code tracking • Pick & pack • Pack-out and custom kitting • Real-time reporting • Receiving and packaging • Fully automated for speed and accuracy • Strong shipping and transportation relationships15 // Services
At Primary, our goal is simple: collaborate with our clients to design and produce the most impactful and creative marketing materials for any application. We begin by surrounding each job with our internal product specialists. Bringing decades of collective experience, they research, developSolutions and implement innovative print Solutions and equipment technologies. we then apply our industry-leading workflow solutions to help save time and money, ensure brand integrity and augment sustainability. It’s all about providing our clients with the intelligence and Solution that meets any marketing challenge.
Photograph y • Professional in-house creative photography studio • State-of-the-art camera equipment by Canon and Sinar, Sinar 4x5 100 megapixel back • Broncolor lighting equipment for all studio applications • Fully mobile for off-site location photography • Supported by a team of color technicians and creative retouchers • Studio, location, product, portrait and lifestyle photography17 // Solutions
Creative Retouching • Specializing in creative photographic retouching for acclaimed photographers, global advertising agencies and national brands • Collaboration with creative directors and photographers through the concept stages and provide insightful solutions and guidance during the project • Grasp of composition, lighting, stylizations and cross media usage • Knowledge of all print technologies, CGI, photography and visual arts • Provide multi-platform files for all media applications18 // Solutions
Design Support • Provide both creative mechanical and production services • Layout creation and correction, key art and master file resizing, low and high res image placement • Style guide verification, proofreading, mechanical distribution, mechanical print outs • Repurposing of creative for digital, mobile and tablet integration • Creation of presentation boards19 // Solutions
Pre-Media Workflows • Specialize in identifying process improvements, creating streamlined workflows and implementing these solutions between our clients and Primary’s internal manufacturing • Color managed work environments, remote proofing solutions, converting to an online approval system • Image and file database management, legacy file conversions, conforming files to new standards • Leverage existing technology to eliminate operator touch points • Internal cost reduction programs20 // Solutions
Structural Design And Engineering • Transform creative ideas into well executed printed material • Recommend substrates, printing techniques as well as bindery, finishing, pack-out and delivery options • Provide CAD drawings and sample mock-ups for POP, packaging, binders, 3D products, standees and any printed products with unique characteristics or moving parts • Cost-saving solutions for retail applications • Grammy award winning music box sets21 // Solutions
Event Graphics And Signage • Dedicated team specializing in the design, execution and installation of graphics • Site inspection services that recommend solutions for event managers, architects, designers and construction contractors • In-house and onsite project management • 3D digital animations to visualize graphic sizes and placement • Coordinate building inspections, permits, logistics, safety, element exposure, substrate selection and hardware options • Solutions for sports stadiums, hotels, malls, convention centers and experiential marketing locations • Install, de-install and storage22 // Solutions
Out-of-Home • Provide a complete solution including up front media campaign management, in-house print production and final material quality control services • We develop collaborative relationships with media buyers, posting companies and facility managers • Effectively coordinate production lead times, material and finishing requirements with posting dates and locations • Experienced in the manufacturing of building wraps, transit signage, street graphics, vehicle graphics, barricades, mobile media, experiential campaigns, airport and mall takeovers, station dominations, aerial and integration of digital billboard campaigns23 // Solutions
Retail In-Store Marketing • Store profiling • 3D visualization services • Display prototyping • Diverse print solutions for all retail needs • Global print and installation services • Pack out, fulfillment and online shipping, order management • Online statement of completion • Install, de-install and storage24 // Solutions
Integrated Media Solutions • Integration of motion, lighting and music with displays and printed material • Connecting print media to online media • Variable data, PURL, QR Code, SMS integration with print • Integration of efficient workflows into clients own design and prepress studios • Repurposing of creative for digital, mobile and tablet integration • Web-to-print storefront creation and print-on-demand integration Watch this Window display25 // Solutions Come to life!
Marketing Automation • Primary Connect - creation, development and integration of web-based marketing programs • Web-to-print storefront creation and implementation • Print-on-demand of marketing materials • Automated order routing of print materials • Cross-media campaigns with direct mail and email • Variable data, PURL, QR Code integration • Verify - web-based store profiling and verification application • Digital asset management • Fulfillment, inventory control and distribution tracking • Custom reporting26 // Solutions
Sustainability Programs • FSC certified printer with most papers being FSC certified • Adoption of Kaizen principals to gain department efficiencies resulting in 20% waste reduction • Several green alternatives for most popular substrates • Participate in recycling vinyl banners into roofing tiles printing PP or PE vinyl • Transition to UV inks for print manufacturing to eliminate VOC’S • Facility energy conservation programs and programs to reduce inventory and print waste • Consult on programs to focus on ROI driven campaigns to reduce print and mail runs • Fleet of hybrid delivery vehicles27 // Solutions
Los AngElesLets 401 Coral Circle, El Segundo, CA 90245 310-841-0250 Orange County 265 Briggs Avenue, Costa Mesa, CA 92626 949-660-7080Connect Fulfillment and Distribution Center 2152 Alton Parkway Suite A, Irvine, CA 92606 Atlanta 1108 Waterford Green Point, Marietta, GA 30068 770-558-1437 primarycolor.com