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PR Marketing Turismo web 2.0

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    PR Marketing Turismo web 2.0 - Presentation Transcript

    1. Mat铆as Fern谩ndez Dutto Facilitador l Relaciones P煤blicas Comunicaci贸n y marketing sobre escenarios online Industria: Turismo Septiembre 2006
    2.  
    3. Reinvenci贸n de estrategias y arquitecturas en la distribuci贸n de servicios y contenidos online Nuevos escenarios online. No es tecnolog铆a. Es sobre personas. Internet como plataforma de relaciones y creaci贸n colectiva.
    4. re-enfocar re-formular re-inventar re-imaginar
    5. Sitios Web Est谩tico Visitante Contenidos localizados Presencia Un Medio Contenidos pautados Datos e informaci贸n World Wide Web Canales Online Web 2.0 Din谩mico Rol / Redes Sociales Contenidos Distribuidos Experiencias Red de Medios Contenidos espontaneos Comunicaci贸n y conversaci贸n World Live Web
      • Contenidos generados por el usuario.
      • user-generated editorial
      • "beyond the browser鈥
      • opens opportunities
    7.  
    8.  
      • Programaci贸n Grupal Colaboraci贸n Planes Integrales Ofertas del lado del usuario
    10.  
    11.  
      • Dise帽o de Experiencias Integraci贸n de conversaciones
    13.  
    14.  
      • Pensar en Social. Dise帽ar para redes Trabajar para tribus
    16.  
    17.  
    18.  
    19.  
    20.  
      • Glocalizaci贸n Informaci贸n global en contextos locales
      It is about making global information available to local social contexts and giving people the flexibility to find, organize, share and create information in a locally meaningful fashion that is globally accessible.
    22.  
      • Mapping, mash-ups and tagging.
    24.  
      • Di谩logos de valor
      • De la informaci贸n a la conversaci贸n.
    26.  
    27.  
    28.  
    29.  
      • RSVP en Tecnolog铆as
      • Respirar
      • Sentir
      • Vivir
      • Pensar
    31.  
    32.  
    33.  
    34.  
    35.  
    36.  
      • Marketing de ciudades
      • Ideas Laterales
      re-enfocar!
    38.  
    39.  
    40.  
    41. www.duttopr.com
    42. [email_address] http://duttopr.com

    + Matias DuttoMatias Dutto, 3 years ago

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    6000 views, 27 favs, 11 embeds more stats

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