Digital Brand Creation Station

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Digital Brand Creation Station

  1. 1. ì   Digital  Brand  Creation  Station   NASPA  Region  1  –  SALT  Conference          November  11,  2012  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  2. 2. Identity  Development   In-­‐Person  IdenGty   Digital  IdenGty   ì  Personality   ì  Defines  Personality   ì  Values  &  EmoGons   ì  Manages  EmoGons   ì  Religion  &  Spirituality   ì  Displays  Values     ì  IdenGfies  OrientaGon   ì  Sexual  OrientaGon   ì  Defines  Our  Purpose/Goals   ì  Purpose  /  Career  AspiraGons   ì  IdenGfies  Family,  Friends,   ì  Family,  Friends,  Partner   Partner,  etc...  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  3. 3. Photo  Courtesy  of  #WhatShouldWeCallStudentAffairs  Tumblr   ì   Its  all  about  the  Impressions  you  make   One  post,  One  picture,  One  Like  or  Comment  can  define  you...  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  4. 4. W.W.W.  ì  You can learn a lot.ì  Others can learn A LOT about you!!!ì  What do you want them to know??
  5. 5. NASPA  |  SALT   Your    Prof.  Development,  etc..     Billboard   Stuff  that  makes  you   look  GOOD!  
  6. 6. PUBLIC  INFORMATION...  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  7. 7. Digital  Brand  Creation  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  8. 8. ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn   Protect  your  Brand   ì  Are  you  on  TwiWer?  Do  you   Preform  a  THOROUGH  online  search   have  your  own  Blog?   of  yourself  –  IMAGES,  too!   ì  Select  your  “Handle”     DON’T  FORGET:  Keep  track  of  your  accounts!!   ì  Purchase  YOUR  name’s  URL     Anonymity  does  NOT  exist  online  IP  Address  à   ì  What  does  your  profile     picture  say  about  you?     ì  Brand  CreaGon  Websites:     ì  About.Me       ì  Reppler.com     ì  Vizify  |  Re.Vu  |  Vizualize.Me  Treat  your  profile,  like  a  billboard  à   ì  MyWebCareer.com     ì  LinkedIn   Keep  track  of  your  Digital  Dossier...   ì  UPDATE  your  P@ssw0rd!    
  9. 9. If  you  had  30  seconds  to  “sell  your  brand”  what  would  you  say?   Groups  of  2  or  3    (20  Minutes)     •  First,    come  up  with  your  own  Elevator  Pitch  (30  seconds  –  250  words  or  less)  &  share  it  with  your  group   •  Then,  show  your  Profile(s)  (Facebook,  Recent  Tweets,  etc...)  to  your  group:  What  is  their  first  impression?  •  Finally,  IdenGfy  what  you  might  need  to  change,  update,  add,  or  delete  based  on  the  recommendaGons  of  your  group   ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  10. 10. What  do  you  want  your  legacy  to  be?   “To  Be  Remarkable,  Means  to  Act  with  AuthenGcity”  –  Author  Unknown     “Life  isn’t  about  finding  yourself,  its  about  creaGng  yourself”  –  Author  Unknown  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  11. 11. Photo  Credits   ì  Finger  Print:  hWp://genius-­‐ ì  EffecGve  Brand  Awareness:   fingerprints.blogspot.com/     hWp://www.squidoo.com/ Graphic-­‐Design-­‐Melbourne   ì  Brand  Billboard:  hWp:// suite101.com/arGcle/what-­‐ ì  Quality  Brand  IdenGty:  hWp:// makes-­‐up-­‐a-­‐brand-­‐a410397   zacjohnson.com/is-­‐your-­‐brand-­‐ losing-­‐its-­‐idenGty-­‐and-­‐value/   ì  What  Makes  your  Brand   Different?  hWp:// ì  Brand  Teacher:  hWp:// www.kelloggmarkeGng.net/ www.Gmpeter.com/blog/ adverGsing/what-­‐makes-­‐your-­‐ 2012/05/22/what-­‐is-­‐a-­‐brand-­‐ brand-­‐different       story-­‐anyway/   ì  Brand  Experience:  hWp:// ì  THANK  YOU!!   www.blackcoffee.com/brand-­‐ expression/  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  

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