ì	    Digital	  Brand	  Creation	  Station	    NASPA	  Region	  1	  –	  SALT	  Conference     	        	  	  	  	  Novemb...
Identity	  Development	            In-­‐Person	  IdenGty	                                 Digital	  IdenGty	    ì  Person...
Photo	  Courtesy	  of	  #WhatShouldWeCallStudentAffairs	  Tumblr	                                                          ...
W.W.W.	  ì  You can learn a lot.ì  Others can learn A LOT about you!!!ì  What do you want them to know??
NASPA	  |	  SALT	                 Your	  	  Prof.	  Development,	  etc..	                    	        Billboard	     Stuff	...
PUBLIC	  INFORMATION...	  ©	  PMaxQuinn   	     	     	  #NASPAMYSTIC   	  	  	  	  	     	  	  	  	  	  	  	  	  	  	  	 ...
Digital	  Brand	  Creation	  ©	  PMaxQuinn   	          	     	  #NASPAMYSTIC   	  	  	  	  	     	  	  	  	  	  	  	  	  ...
©	  PMaxQuinn                	              	             	  #NASPAMYSTIC     	  	  	  	  	     	  	  	  	  	  	  	  	  	 ...
If	  you	  had	  30	  seconds	  to	  “sell	  your	  brand”	  what	  would	  you	  say?	                                   ...
What	  do	  you	  want	  your	  legacy	  to	  be?	            “To	  Be	  Remarkable,	  Means	  to	  Act	  with	  AuthenGci...
Photo	  Credits	    ì  Finger	  Print:	  hWp://genius-­‐               ì  EffecGve	  Brand	  Awareness:	         fingerpri...
Digital Brand Creation Station
Digital Brand Creation Station
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Digital Brand Creation Station

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Digital Brand Creation Station

  1. 1. ì   Digital  Brand  Creation  Station   NASPA  Region  1  –  SALT  Conference          November  11,  2012  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  2. 2. Identity  Development   In-­‐Person  IdenGty   Digital  IdenGty   ì  Personality   ì  Defines  Personality   ì  Values  &  EmoGons   ì  Manages  EmoGons   ì  Religion  &  Spirituality   ì  Displays  Values     ì  IdenGfies  OrientaGon   ì  Sexual  OrientaGon   ì  Defines  Our  Purpose/Goals   ì  Purpose  /  Career  AspiraGons   ì  IdenGfies  Family,  Friends,   ì  Family,  Friends,  Partner   Partner,  etc...  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  3. 3. Photo  Courtesy  of  #WhatShouldWeCallStudentAffairs  Tumblr   ì   Its  all  about  the  Impressions  you  make   One  post,  One  picture,  One  Like  or  Comment  can  define  you...  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  4. 4. W.W.W.  ì  You can learn a lot.ì  Others can learn A LOT about you!!!ì  What do you want them to know??
  5. 5. NASPA  |  SALT   Your    Prof.  Development,  etc..     Billboard   Stuff  that  makes  you   look  GOOD!  
  6. 6. PUBLIC  INFORMATION...  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  7. 7. Digital  Brand  Creation  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  8. 8. ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn   Protect  your  Brand   ì  Are  you  on  TwiWer?  Do  you   Preform  a  THOROUGH  online  search   have  your  own  Blog?   of  yourself  –  IMAGES,  too!   ì  Select  your  “Handle”     DON’T  FORGET:  Keep  track  of  your  accounts!!   ì  Purchase  YOUR  name’s  URL     Anonymity  does  NOT  exist  online  IP  Address  à   ì  What  does  your  profile     picture  say  about  you?     ì  Brand  CreaGon  Websites:     ì  About.Me       ì  Reppler.com     ì  Vizify  |  Re.Vu  |  Vizualize.Me  Treat  your  profile,  like  a  billboard  à   ì  MyWebCareer.com     ì  LinkedIn   Keep  track  of  your  Digital  Dossier...   ì  UPDATE  your  P@ssw0rd!    
  9. 9. If  you  had  30  seconds  to  “sell  your  brand”  what  would  you  say?   Groups  of  2  or  3    (20  Minutes)     •  First,    come  up  with  your  own  Elevator  Pitch  (30  seconds  –  250  words  or  less)  &  share  it  with  your  group   •  Then,  show  your  Profile(s)  (Facebook,  Recent  Tweets,  etc...)  to  your  group:  What  is  their  first  impression?  •  Finally,  IdenGfy  what  you  might  need  to  change,  update,  add,  or  delete  based  on  the  recommendaGons  of  your  group   ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  10. 10. What  do  you  want  your  legacy  to  be?   “To  Be  Remarkable,  Means  to  Act  with  AuthenGcity”  –  Author  Unknown     “Life  isn’t  about  finding  yourself,  its  about  creaGng  yourself”  –  Author  Unknown  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  
  11. 11. Photo  Credits   ì  Finger  Print:  hWp://genius-­‐ ì  EffecGve  Brand  Awareness:   fingerprints.blogspot.com/     hWp://www.squidoo.com/ Graphic-­‐Design-­‐Melbourne   ì  Brand  Billboard:  hWp:// suite101.com/arGcle/what-­‐ ì  Quality  Brand  IdenGty:  hWp:// makes-­‐up-­‐a-­‐brand-­‐a410397   zacjohnson.com/is-­‐your-­‐brand-­‐ losing-­‐its-­‐idenGty-­‐and-­‐value/   ì  What  Makes  your  Brand   Different?  hWp:// ì  Brand  Teacher:  hWp:// www.kelloggmarkeGng.net/ www.Gmpeter.com/blog/ adverGsing/what-­‐makes-­‐your-­‐ 2012/05/22/what-­‐is-­‐a-­‐brand-­‐ brand-­‐different       story-­‐anyway/   ì  Brand  Experience:  hWp:// ì  THANK  YOU!!   www.blackcoffee.com/brand-­‐ expression/  ©  PMaxQuinn      #NASPAMYSTIC                                              @PMaxQuinn  

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