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Time warner: global market analysis

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warner brother comprehensive global analysis …

warner brother comprehensive global analysis
including its products categories, competitors in different parts of world and other statistical data.

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  • 1. By Hemant Vyas
    MBA @Chitkara Business School.
    Mentor: Proff. Shantanu Gosh.
    A GLOBAL ANALSIS...
  • 2. “TIME WARNER INC.”ABOUT CO.
    The world's second largest entertainment conglomerate in terms of revenue (behind Disney).
    Businesses in television networks, filmed entertainment,marketing,distribution and publishing in over 200 countries and above 45 languages.
    H.Q. :- Time Warner CentreMidtown Manhattan, New York City, U.S.
    Warner Brothers, Time Inc, Turner Broadcasting System along with HBO form the current Time Warner.
  • 3. Subsidiaries and Brands.
  • 4. Warner Bros.
    Started by four brothers Harry, Albert , Sam and Jack in 1903.
    Produces and distributes a wide-ranging slate of some 18-22 films per year globally.
    Operating offices in more than 30 countries and releasing films in over 120 international territories.
    Employees ranging from7,000 to 15,000(USA) and about
    2,000 employees overseas.
    In 2009, Warner Bros. had a record-breaking worldwide box office of $4.01 billion.
  • 5. Famous Productions
    Tom and Jerry, Hanna Barbara, Superman, Batman.
    Harry Potter film series
    The Matrix Series
    SherlockHolmes,
    The Lord of the Rings film trilogy,
    Rush Hour,
    The Mask, etc.
  • 6. Some famous titles
  • 7.
  • 8. Warner Bros.
    Business activities in:
    Motion picture- “WB picture group”
    Television- “WB television group”
    Home entertainment/DVD- “Warner home video”
    Animation- “DC entertainment inc.”
    Multiplexes- “WB International Cinemas”
    Live theaters- “WB Theater Ventures”
    Online Media library (largest in the world) with more than 6,650 feature films, 40,000 television titles and 14,000 animated title.
  • 9. Revenues
    In 2009, Time Warner Inc.’s revenue grew 1 percent, to $46.9 billion, over 2008.
    (source:http://www.wikinvest.com/stock/Time_Warner_(TWX)
  • 10. Comparative revenues(FY2009)
    Source: www.wikinvest.com
  • 11. Country wise analysis
    1. USA:
    Top 5 leading competitors of Warner bros. pictures are major production houses viz.
    Paramount
    20th century fox
    Buena vista
    Sony/ Columbia
    Universal
  • 12. Competitors in USA Market Share(FY2010)
  • 13. Competitors in Asia
    India:
    The Walt Disney India pvt. ltd.
    Sony pictures India ltd.
    Eros international
    Universal studio
    UTV motion pictures
  • 14. Competitors in Asia
    Honkong:
    Golden harvest
    Sundream motion pictures
    JCE movies ltd
    Media Asia.
    China Star Entertainment Group films
    Ocean Shores Video (Hong Kong) Co Ltd.
  • 15. AUSTRALIA
    Palace films and cinema
    Night stars films
    Snow guns films
    Cinesound production
    FSM-Frame, Set & Match production.
  • 16. European challengers
    UK:
    Dianamo production.
    United International Pictures
    Burn Hand Film Productions.
    Creative Film Productions.
    Holyrood Recording & Film Production
  • 17. European challengers
    France
    EuropaCorp
    Gaumont
    Studio Canal
    Pathe’
    Wild Bunch
  • 18. Middle-eastcompetition
    Sunny land Films(Cairo, Egypt)
    Misr International Films (Cairo, Egypt)
    Gate Media Films (Dubai)
    Rotana group.(Riyadh, Saudi Arabia)
    Fox Lorber (Cyprus)
  • 19. South-African
    Moonlighting Filmmakers(Johannesburg)
    Big world cinema
    VideoVision Entertainment(Durban)
    Reeleyes Film Production
    Ma-Afrika Films Ltd .
  • 20. Latin America
    Mexico:
    Argos Comunicación
    Cha Cha Cha Films
    Eon Films
    Esperanto Films
    Oscuro Deseo Producciones
  • 21. Latin America
    Argentina
    PatagonikFilm Group
    Aleph Producciones.
    Argentina Sono Film S.A.C.I.
    BD Cine
    INCAA
  • 22. Source:www.the-numbers.com/market/Distributors/WarnerBros.php
  • 23. Positioning Strategy
    Franchising of films using fully digital supply chain i.e. Digital End-to-End (DETE) (provided by MARS digital inc.)
    Own T.V. channels like HBO, NDTV,CNN, etc.
    Online movie/music/video buying option.
    Promotional Web sites: www.warnerbros.com, http://www.facebook.com/warnerbrosent, http://twitter.com/Warnerbrosent, http://www.youtube.com/user/WarnerBrosOnline . etc
    Home videos- CD/DVD/Blu-ray.
    Video games/comics of famous movie characters like- superman, batman, harry porter.
    E-mail updates and blogs.
  • 24. E-Business strategy
  • 25. “On demand” service
  • 26. Promotional strategy: social networking
  • 27. Online promotional channel:
  • 28. BLOGS FOR COMMERCIAL PROMO
  • 29. Techie ahead: blue-ray
  • 30. WB on Mobile TV(
  • 31. Market share by 2015
    As per simple regression(based on the trend 2002 -2007,source:http://eprints.qut.edu.au/35696/1/c35696.pdf) suggests that the global box office to $34 billion by 2015.
    Also, trend lines of Warner Bros. (based on %market share,source: www.the-numbers.com/market/Distributors/WarnerBros.php ) its global market share to be around 15% (or $5.1Bn)
    Some more details:http://www.timewarner.com/corp/aboutus/fact_sheet.page/2010_Company_Profile.pdf.

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