By Hemant Vyas MBA @Chitkara Business School. Mentor: Proff. Shantanu Gosh. A GLOBAL ANALSIS...
“TIME WARNER INC.”ABOUT CO. The world's second largest entertainment conglomerate in terms of revenue (behind Disney). Businesses in television networks, filmed entertainment,marketing,distribution and publishing in over 200 countries and above 45 languages. H.Q. :- Time Warner CentreMidtown Manhattan, New York City, U.S. Warner Brothers, Time Inc, Turner Broadcasting System along with HBO form the current Time Warner.
Warner Bros. Started by four brothers Harry, Albert , Sam and Jack in 1903. Produces and distributes a wide-ranging slate of some 18-22 films per year globally. Operating offices in more than 30 countries and releasing films in over 120 international territories. Employees ranging from7,000 to 15,000(USA) and about 2,000 employees overseas. In 2009, Warner Bros. had a record-breaking worldwide box office of $4.01 billion.
Famous Productions Tom and Jerry, Hanna Barbara, Superman, Batman. Harry Potter film series The Matrix Series SherlockHolmes, The Lord of the Rings film trilogy, Rush Hour, The Mask, etc.
Warner Bros. Business activities in: Motion picture- “WB picture group” Television- “WB television group” Home entertainment/DVD- “Warner home video” Animation- “DC entertainment inc.” Multiplexes- “WB International Cinemas” Live theaters- “WB Theater Ventures” Online Media library (largest in the world) with more than 6,650 feature films, 40,000 television titles and 14,000 animated title.
Revenues In 2009, Time Warner Inc.’s revenue grew 1 percent, to $46.9 billion, over 2008. (source:http://www.wikinvest.com/stock/Time_Warner_(TWX)
Positioning Strategy Franchising of films using fully digital supply chain i.e. Digital End-to-End (DETE) (provided by MARS digital inc.) Own T.V. channels like HBO, NDTV,CNN, etc. Online movie/music/video buying option. Promotional Web sites: www.warnerbros.com, http://www.facebook.com/warnerbrosent, http://twitter.com/Warnerbrosent, http://www.youtube.com/user/WarnerBrosOnline . etc Home videos- CD/DVD/Blu-ray. Video games/comics of famous movie characters like- superman, batman, harry porter. E-mail updates and blogs.
Market share by 2015 As per simple regression(based on the trend 2002 -2007,source:http://eprints.qut.edu.au/35696/1/c35696.pdf) suggests that the global box office to $34 billion by 2015. Also, trend lines of Warner Bros. (based on %market share,source: www.the-numbers.com/market/Distributors/WarnerBros.php ) its global market share to be around 15% (or $5.1Bn) Some more details:http://www.timewarner.com/corp/aboutus/fact_sheet.page/2010_Company_Profile.pdf.