Time warner: global market analysis

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warner brother comprehensive global analysis
including its products categories, competitors in different parts of world and other statistical data.

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Time warner: global market analysis

  1. 1. By Hemant Vyas<br />MBA @Chitkara Business School.<br />Mentor: Proff. Shantanu Gosh.<br />A GLOBAL ANALSIS...<br />
  2. 2. “TIME WARNER INC.”ABOUT CO.<br />The world's second largest entertainment conglomerate in terms of revenue (behind Disney).<br />Businesses in television networks, filmed entertainment,marketing,distribution and publishing in over 200 countries and above 45 languages.<br />H.Q. :- Time Warner CentreMidtown Manhattan, New York City, U.S.<br />Warner Brothers, Time Inc, Turner Broadcasting System along with HBO form the current Time Warner.<br />
  3. 3. Subsidiaries and Brands.<br />
  4. 4. Warner Bros.<br />Started by four brothers Harry, Albert , Sam and Jack in 1903.<br />Produces and distributes a wide-ranging slate of some 18-22 films per year globally.<br />Operating offices in more than 30 countries and releasing films in over 120 international territories.<br />Employees ranging from7,000 to 15,000(USA) and about<br />2,000 employees overseas.<br />In 2009, Warner Bros. had a record-breaking worldwide box office of $4.01 billion.<br />
  5. 5. Famous Productions<br />Tom and Jerry, Hanna Barbara, Superman, Batman.<br />Harry Potter film series<br />The Matrix Series<br />SherlockHolmes, <br />The Lord of the Rings film trilogy, <br />Rush Hour,<br />The Mask, etc.<br />
  6. 6. Some famous titles<br />
  7. 7.
  8. 8. Warner Bros.<br />Business activities in: <br />Motion picture- “WB picture group”<br />Television- “WB television group”<br />Home entertainment/DVD- “Warner home video”<br />Animation- “DC entertainment inc.”<br />Multiplexes- “WB International Cinemas”<br />Live theaters- “WB Theater Ventures”<br />Online Media library (largest in the world) with more than 6,650 feature films, 40,000 television titles and 14,000 animated title.<br />
  9. 9. Revenues<br />In 2009, Time Warner Inc.’s revenue grew 1 percent, to $46.9 billion, over 2008.<br />(source:http://www.wikinvest.com/stock/Time_Warner_(TWX)<br />
  10. 10. Comparative revenues(FY2009)<br />Source: www.wikinvest.com<br />
  11. 11. Country wise analysis<br /> 1. USA:<br /> Top 5 leading competitors of Warner bros. pictures are major production houses viz.<br />Paramount<br />20th century fox<br />Buena vista<br />Sony/ Columbia<br />Universal<br />
  12. 12. Competitors in USA Market Share(FY2010)<br />
  13. 13. Competitors in Asia <br />India:<br />The Walt Disney India pvt. ltd.<br />Sony pictures India ltd.<br />Eros international<br />Universal studio<br />UTV motion pictures<br />
  14. 14. Competitors in Asia <br />Honkong:<br />Golden harvest<br />Sundream motion pictures<br />JCE movies ltd<br />Media Asia.<br />China Star Entertainment Group films<br />Ocean Shores Video (Hong Kong) Co Ltd.<br />
  15. 15. AUSTRALIA<br />Palace films and cinema<br />Night stars films<br />Snow guns films<br />Cinesound production<br />FSM-Frame, Set & Match production.<br />
  16. 16. European challengers <br />UK:<br />Dianamo production.<br />United International Pictures<br />Burn Hand Film Productions.<br />Creative Film Productions.<br />Holyrood Recording & Film Production<br />
  17. 17. European challengers <br />France<br />EuropaCorp<br />Gaumont<br />Studio Canal<br />Pathe’<br />Wild Bunch<br />
  18. 18. Middle-eastcompetition<br />Sunny land Films(Cairo, Egypt)<br />Misr International Films (Cairo, Egypt)<br />Gate Media Films (Dubai) <br />Rotana group.(Riyadh, Saudi Arabia)<br />Fox Lorber (Cyprus)<br />
  19. 19. South-African <br />Moonlighting Filmmakers(Johannesburg)<br />Big world cinema<br />VideoVision Entertainment(Durban)<br />Reeleyes Film Production<br />Ma-Afrika Films Ltd .<br />
  20. 20. Latin America<br />Mexico:<br />Argos Comunicación<br />Cha Cha Cha Films<br />Eon Films<br />Esperanto Films<br />Oscuro Deseo Producciones<br />
  21. 21. Latin America<br />Argentina<br />PatagonikFilm Group<br />Aleph Producciones.<br />Argentina Sono Film S.A.C.I.<br />BD Cine<br />INCAA<br />
  22. 22. Source:www.the-numbers.com/market/Distributors/WarnerBros.php<br />
  23. 23. Positioning Strategy<br />Franchising of films using fully digital supply chain i.e. Digital End-to-End (DETE) (provided by MARS digital inc.)<br />Own T.V. channels like HBO, NDTV,CNN, etc.<br />Online movie/music/video buying option.<br />Promotional Web sites: www.warnerbros.com, http://www.facebook.com/warnerbrosent, http://twitter.com/Warnerbrosent, http://www.youtube.com/user/WarnerBrosOnline . etc<br />Home videos- CD/DVD/Blu-ray.<br />Video games/comics of famous movie characters like- superman, batman, harry porter.<br />E-mail updates and blogs.<br />
  24. 24. E-Business strategy<br />
  25. 25. “On demand” service<br />
  26. 26. Promotional strategy: social networking<br />
  27. 27. Online promotional channel:<br />
  28. 28. BLOGS FOR COMMERCIAL PROMO<br />
  29. 29. Techie ahead: blue-ray<br />
  30. 30. WB on Mobile TV(<br />
  31. 31. Market share by 2015<br />As per simple regression(based on the trend 2002 -2007,source:http://eprints.qut.edu.au/35696/1/c35696.pdf) suggests that the global box office to $34 billion by 2015.<br />Also, trend lines of Warner Bros. (based on %market share,source: www.the-numbers.com/market/Distributors/WarnerBros.php ) its global market share to be around 15% (or $5.1Bn)<br />Some more details:http://www.timewarner.com/corp/aboutus/fact_sheet.page/2010_Company_Profile.pdf.<br />

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