Blackberry

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Blackberry

  1. 1. Blackberry<br /><ul><li> Smart phones developed by Canadian company Research In Motion(RIM)</li></li></ul><li>Different product categories<br />
  2. 2. Introduced in the markets from the year 1999<br />Features:<br />Push e-mail<br />Telephony<br />Text messaging<br />Internet faxing<br />Web browsing<br />Multi-media interface<br />Other wireless information services<br />
  3. 3. Target market:<br />Youngsters 25+ both male and female<br />Tier I cities users<br />Executives <br />Professionals<br />
  4. 4. Marketplace: <br />Available in Africa, Asia, Europe, Latin America, Middle east, North America.<br />Marketspace:<br /> Online visit of the products and orders can be placed on http://www.blacberry.com<br />
  5. 5. Strategy and positioning:<br />Tag line:“live what you do”<br />To create awareness about the BlackBerry brand in the youth market segment.<br />Positioning as the ‘Smartphone’ of choice for the youth and young professionals<br />Highlight BlackBerry’s beyond email capabilities.<br />

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