INTRODUCTION William & Ralph Foster: 1887 Headquarters: Melbourne, Australia. Largest selling Australian beer. Also deliver: Wine, Spirits & Ciders. Over 150 brands. Available in more than 150 countries.
SUB BRANDS FOSTERS LAGER: -Bright, Golden colour. -Light malt aroma: a moderate aroma with full malty character. -Clean hops finish: 5% alcohol by volume. Available in 25.4 oz (28 gm) oil can; 12 oz bottles; 12 oz cans.
FOSTERS PREMIUM ALE -Brilliant copper colour. -Caramel & Fruit aroma: slightly sweet character. -Smooth caramel finish: 5.5% alcohol by volume. Available in 25.4 oz oil can.
PROMOTION Ad: “STOP USING YOUR TEETH” buy a Fosters lager 12-pack & get a free bottle opener. They also sponsors: AFL(Australian Football League) NRL(National Rugby League) Horse Racing Australian cricket Financial support to non-profit organisations.
INTRODUCTION Founded by Thomas Carling in London, 1840. William & John Carling later took over the company.
RECORD SALES 1999: Sales of 1 billion pints (568 ml) 2007: 2.3 billion pints in UK & 6 billion worldwide. 2009: 4.1 billion pints in UK & 11.6 billion pints worldwide. 2010: 17.6 billion pints worldwide.
INDUSTRY POSITION 1949: 62nd 1950: 49th 1951: 34th 1952: 20th 1953: 19th 1954: 13th 1955: 8th
PROMOTION They are the official sponsors of - Scottish national football team. - Football league cup. From 2010-2011 they will sponsor scottish cup.