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Beer

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Transcript

  • 1.
  • 2. INTRODUCTION
    William & Ralph Foster: 1887
    Headquarters: Melbourne, Australia.
    Largest selling Australian beer.
    Also deliver: Wine, Spirits & Ciders.
    Over 150 brands.
    Available in more than 150 countries.
  • 3. SUB BRANDS
    FOSTERS LAGER:
    -Bright, Golden colour.
    -Light malt aroma: a moderate aroma with full malty character.
    -Clean hops finish: 5% alcohol by volume.
    Available in 25.4 oz (28 gm) oil can; 12 oz bottles; 12 oz cans.
  • 4. FOSTERS PREMIUM ALE
    -Brilliant copper colour.
    -Caramel & Fruit aroma: slightly sweet character.
    -Smooth caramel finish: 5.5% alcohol by volume.
    Available in 25.4 oz oil can.
  • 5. PROMOTION
    Ad: “STOP USING YOUR TEETH” buy a Fosters lager 12-pack & get a free bottle opener.
    They also sponsors:
    AFL(Australian Football League)
    NRL(National Rugby League)
    Horse Racing
    Australian cricket
    Financial support to non-profit organisations.
  • 6.
  • 7. INTRODUCTION
    Founded by Thomas Carling in London, 1840.
    William & John Carling later took over the company.
  • 8. RECORD SALES
    1999: Sales of 1 billion pints (568 ml)
    2007: 2.3 billion pints in UK & 6 billion worldwide.
    2009: 4.1 billion pints in UK & 11.6 billion pints worldwide.
    2010: 17.6 billion pints worldwide.
  • 9. INDUSTRY POSITION
    1949: 62nd
    1950: 49th
    1951: 34th
    1952: 20th
    1953: 19th
    1954: 13th
    1955: 8th
  • 10. PROMOTION
    They are the official sponsors of
    - Scottish national football team.
    - Football league cup.
    From 2010-2011 they will sponsor scottish cup.
  • 11. THANKS