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Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
Hard currency
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Hard currency

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This is a presentation on Indian denim brand Hard currency denim jeans brand. It contains all details regarding the denim brand.

This is a presentation on Indian denim brand Hard currency denim jeans brand. It contains all details regarding the denim brand.

Published in: Design, Lifestyle, Business
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Transcript

  • 1. INTRODUCTION FOUNDER- MR. PARESH CHANDAN FOUNDED IN- 1995 ORIGIN- BANGLORE (INDIA) BRAND ORIGIN- ARU ENTERPRISES BRAND PHILOSOPHY: TO DELIVER HIGH FASHION AND QUALITY GARMENTS AT AFFORDABLE PRICES. MARKETTING- MEN BOTTOM WEAR SPECLIZATION- LATEST FASHION FORWARD WASHES AND CUSTOM-MADE DESIGNS. JEANS PRODUCTION- BANGLORE BRAND TURNOVER- 12 CRORES GROWTH PERCENTAGE- 20%
  • 2. DISCRIPTION “Hard currency has become both an established modern classic for its sophisticated fits as well as a leading trendsetter with the latest fashion forward washes and custom-made designs, paying much attention to quality. We follow a strategy of manufacturing new designs round the year in limited quantity to maintain exclusivity and keep up with the rapid changes in trends. Thus, our clients are provided with a set of new styles and fresh designs, every fortnight. ”
  • 3. VALUE ORIGIN FABRIC “‘Garbage in. Garbage out.’ We understand this. That’s why, hard currency sources from the best mills across India, the finest denims and cotton fabrics. The result is obvious – ‘quality in. ” Excellence out.’
  • 4. VALUE ORIGIN FIT “Hard currency is involved in continuous research and development of designs by understanding and adopting the latest trends in fashion. Every product is conceived and developed with an in-depth understanding of customer needs and preferences with regard to fit. ”
  • 5. VALUE ORIGIN WASH “Hard currency has amongst its strategic alliances, some of the best washing facilities, to experiment with the most creative finishes. ”
  • 6. VALUE ORIGIN FINISH “Hard currency packs a powerful punch by giving an impeccable and stylish finish to every garment. We have an inhouse finishing unit to ensure conformity to the highest quality standards. We source the latest in finishing accessories from the best vendors across south east asia, who are known for quality, variety and style. ”
  • 7. COLLECTION PREVIEW
  • 8. INSTRUCTION WASH “Do  Read the wash care instructions on the jeans properly and follow the same  Turn them inside out before washing  Wash in cold water on ‘delicates’ cycle in the machine or hand wash  Dry cleaning is advised especially for dark jeans  Dry flat or hang dry upside down  Use a gentle detergent If using the dryer, use the lowest heat setting ”
  • 9. INSTRUCTION WASH “Don’t  Wash in hot water  Dry them in the dryer  Wash them after every wear ”
  • 10. TARGET MARKET MARKETTING     Males 18-40. Fashion conscious consumers to the simple and sophisticated 500 MBOs + 400 (Upcoming 2 years) Adopting and settling to regional tastes
  • 11. SWOT ANALYSIS STRENGTH     Quality jeans built to last Emphasis on fit, style, quality, comfort and price Very interactive website for Indians Stocks of freshly manufactured and updated to current trends.
  • 12. SWOT ANALYSIS WEAKNESS  Limited brand knowledge  Primarily targeted to males  Low product range 
  • 13. SWOT ANALYSIS OPPORTUNITIES      Expand women’s line Expand apparel (shirts, accessories) Get their name out there more Advertising Experimenting
  • 14. SWOT ANALYSIS THREATS  Many companies compete ting in India  Need more promotions
  • 15. PRESS RELEASE
  • 16. REFRENCES  http://www.hardcurrencyjeans.com/index.php  http://www.fibre2fashion.com/news/apparelnews/newsdetails.aspx?news_id=105085  http://www.denimclubindia.org/rsrc/rsrc_items.asp?item_id=4005
  • 17. THANKS PRESENTATION BY: PRINCE KUMAR

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