Great Big Read Goes To The Movies

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Joint winner of the Gold Award of the CILIP PPRG Marketing Excellence Awards. Presentation given by Sarah Hassan from Norfolk County Council Libraries at the PPRG seminar in Birmingham on 8 November 2013.

Published in: Marketing, Education, Technology
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Great Big Read Goes To The Movies

  1. 1. Reading Action Plan for Adults • • • • Unconfident readers develop their literacy People read more widely and more often Families and communities read together People with extra needs can read easily
  2. 2. Target • One reader-centred activity at each library • Increase adult fiction issues
  3. 3. What we did • Kept it simple • Customers chose the books • Promoted books and DVDs through booklists, posters, headers, plasma screens and pull up stands
  4. 4. What libraries did • Community, town and family reads • Read-aloud events • Tie-in events
  5. 5. What partners did • • • • • Cinema City Norwich screenings UEA talks Community cinema screenings Theatre events Storyboard competition for young people
  6. 6. The Reach • Across 47 libraries • 11 mobile libraries • The website, facebook, twitter, pinterest and blogs • E-book, e-audio, spoken word and large print
  7. 7. How we did • 68 tie-in events • Exceeded target by nearly 36,000 fiction issues • Bucked the trend of declining issues • 160 re-tweets, nearly 100 posts on facebook • Good press coverage
  8. 8. The Impact "I picked up Brighton Rock from your display and now want to read some of his others“ "You don't realise that so many books have been made into super films“ "All books can be made fun, if presented this way“ "It has made me want to read books I would never have thought i would want to to read"
  9. 9. The Help • "This was the first book I have read since I joined the library.... I liked the way it was written because I am slightly dyslexic and it was written as people speak so it encouraged me to carry on reading". • "Not a book I would normally have read but glad I did. I cannot believe that this type of discrimination happened in my lifetime!".
  10. 10. The Cost £ 3,721 Design, art work, print £ 2,224 Project manager and other staff time £ 560 Marketing and media officers' time £ 100 Events -----------£ 6,605 Funds used from existing materials budgets to purchase new books
  11. 11. sarah.hassan@norfolk.gov.uk

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