Background• Countywide reading promotion for adults  every March• To encourage people to read and borrow  when it’s still ...
The takeaway• Aim - help customers to borrow a book  and get reading• Target - increase issues by 1 book extra  every open...
The target group• People who visit the library but do not  actually borrow anything to read• Busy mums, dads, carers and p...
What we did• Food takeaway menu style used -  recognisable and accessible style• Printed 4 colourful, glossy, reading menu...
Great Reading Takeaway Menus
The books• Targeted a proportion of new stock at the  promotion from existing budgets• Included all formats and concentrat...
What communities did• Author events in Norwich in partnership  with Waterstone’s• Bollywood dancing children’s event in  C...
The reach• Menus featured on facebook, twitter and  blogs, as well as being on the Norfolk  County Council and library ser...
How we did• Exceeded the target - issued 3.25 more  books per opening hour than in the  comparable period in 2011• 6 title...
The impact• Reading groups at the Norfolk and  Norwich Millennium Library loved being  asked for their choice of titles• "...
• “I would absolutely hate to lose this  service as it means so much to them”• “This was so much fun and it counts  toward...
• “What a clever idea. I like the mix of books  with DVDs”• “This is imaginative. Makes me feel hungry  too!”
The cost• £ 4,576 Design, art work, printing• £ 2,000 Marketing and media officer time• £ 4,777 Staff on the organising te...
Insert Yarmouth poster
The Great Reading Takeaway - Norfolk's Library and Information Service
The Great Reading Takeaway - Norfolk's Library and Information Service
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The Great Reading Takeaway - Norfolk's Library and Information Service

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The Great Reading Takeaway - Norfolk's Library and Information Service

  1. 1. Background• Countywide reading promotion for adults every March• To encourage people to read and borrow when it’s still cold and dark and to boost the issue figures at a quiet time of year• More critical this year because we had reduced opening hours and staffing• Norfolk’s big - 47 libraries and 13 mobiles
  2. 2. The takeaway• Aim - help customers to borrow a book and get reading• Target - increase issues by 1 book extra every opening hour at each library• 4 takeaway reading menus were promoted 1st March to 15th April 2012
  3. 3. The target group• People who visit the library but do not actually borrow anything to read• Busy mums, dads, carers and people who come to the libraries accompanying someone else or to use PCs
  4. 4. What we did• Food takeaway menu style used - recognisable and accessible style• Printed 4 colourful, glossy, reading menus themed around China, Italy, India and Britain• Chose “Specials”, “Chef Recommends” and menu numbers
  5. 5. Great Reading Takeaway Menus
  6. 6. The books• Targeted a proportion of new stock at the promotion from existing budgets• Included all formats and concentrated these in libraries with reading groups for people with visual impairments• Included ebooks and eaudio in the offer
  7. 7. What communities did• Author events in Norwich in partnership with Waterstone’s• Bollywood dancing children’s event in Cromer organised by the local volunteers• Town Read in Wymondham involving the community• Dragon dancing in Gaywood organised by the West Norfolk & District Chinese Association
  8. 8. The reach• Menus featured on facebook, twitter and blogs, as well as being on the Norfolk County Council and library service websites• Extended through posters and headers at every library, plasma screens at 20 libraries and pull ups at the 2 biggest libraries
  9. 9. How we did• Exceeded the target - issued 3.25 more books per opening hour than in the comparable period in 2011• 6 titles issued over 200 times each during March. The Italian Wedding by Nicky Pellegrino came top• Author visits averaged 40 people at each event• Blog - 1,179 views, facebook landing page - 848 views and 57 posts, twitter feed - 55 re- tweets
  10. 10. The impact• Reading groups at the Norfolk and Norwich Millennium Library loved being asked for their choice of titles• "Ive never been to an author event before but I loved the television adaptation of the book and wanted to meet the brains behind it”
  11. 11. • “I would absolutely hate to lose this service as it means so much to them”• “This was so much fun and it counts towards my Childrens University passport“• "Hes usually quite shy so didnt think hed join in but hes gone straight to have a go on the dragon“
  12. 12. • “What a clever idea. I like the mix of books with DVDs”• “This is imaginative. Makes me feel hungry too!”
  13. 13. The cost• £ 4,576 Design, art work, printing• £ 2,000 Marketing and media officer time• £ 4,777 Staff on the organising team as part of their day job• £ 100 Events• £11,453.00• Funds from existing materials budgets to purchase new books and ebook/eaudio titles Thank you to Waterstone’s for providing author visits at no charge to us, to the Eastern Daily Press for giving consent to use editorial and to all the local sponsors
  14. 14. Insert Yarmouth poster
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