Fifty Shades of
Devon Libraries:
Membership
Campaign
February 2013

@lmbowler
@DevonLibraries
Our aims & targets
• Celebrate libraries
• Encourage new people to join
• Experiment with social media
• Join 1,000 new pe...
Experimenting….
•
•
•
•
•
•

New ‘conversation’ with customers
Showcase full range of services
Evolve our ‘tone of voice’
...
What did we do?
• Pre-programmed series of tweets
• Roving team of staff tweeting on NLD
• Agreed a set of hashtags and pr...
Themed Tweets
• Encourage engagement
• Fun
– #funnythingsusedasbookmarks
– #strangebookrequests

• Quirky takes on librari...
Councillor Roger Croad
Cabinet Member for Community and
Environmental Services
Celebrating libraries
#Lovemydevonlibrary
Impact
•
•
•
•
•
•
•

Over 1,000 people joined during the week
106 people joined online
1,156,728 impressions on Twitter!
...
Wider impact
•
•
•
•
•

Growth in confidence & skills
Trended nationally
Approached by other local authorities
Increased t...
Things to consider
•
•
•
•
•
•
•

Clear aims and evaluation
A national hook or campaign
Needs a ‘call to action’
Agreed to...
Thanks for listening
Any Questions?
@DevonLibraries
@lmbowler
lynda.bowler@devon.gov.uk
Fifty Shades of Devon Libraries: Membership Campaign February 2013
Fifty Shades of Devon Libraries: Membership Campaign February 2013
Fifty Shades of Devon Libraries: Membership Campaign February 2013
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Fifty Shades of Devon Libraries: Membership Campaign February 2013

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Presentation by Lynda Bowler from Devon Libraries at the PPRG seminar in Birmingham on 8 November 2013.

Published in: Technology, Business
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Fifty Shades of Devon Libraries: Membership Campaign February 2013

  1. 1. Fifty Shades of Devon Libraries: Membership Campaign February 2013 @lmbowler @DevonLibraries
  2. 2. Our aims & targets • Celebrate libraries • Encourage new people to join • Experiment with social media • Join 1,000 new people for Nat Libraries Day • Join 3,000 people during February
  3. 3. Experimenting…. • • • • • • New ‘conversation’ with customers Showcase full range of services Evolve our ‘tone of voice’ Drive people to our website Engage more staff in social media Experiment with different tools
  4. 4. What did we do? • Pre-programmed series of tweets • Roving team of staff tweeting on NLD • Agreed a set of hashtags and procedures • #lovemydevonlibrary • Collaborated with DCC Comms & Marketing • Linked with Influential Tweeters • Retweeted the ‘hearts’ comments during Valentine’s Day
  5. 5. Themed Tweets • Encourage engagement • Fun – #funnythingsusedasbookmarks – #strangebookrequests • Quirky takes on libraries • Promote wider range of services: – Ebooks, Ancestry.com, Wi-Fi
  6. 6. Councillor Roger Croad Cabinet Member for Community and Environmental Services
  7. 7. Celebrating libraries
  8. 8. #Lovemydevonlibrary
  9. 9. Impact • • • • • • • Over 1,000 people joined during the week 106 people joined online 1,156,728 impressions on Twitter! 3,219 during Feb, 30% increase on 2012 762 interactions via Twitter More informal interactions with customers Unexpected media coverage via BBC Radio Devon & Heart FM
  10. 10. Wider impact • • • • • Growth in confidence & skills Trended nationally Approached by other local authorities Increased traffic to our website Reached non-users
  11. 11. Things to consider • • • • • • • Clear aims and evaluation A national hook or campaign Needs a ‘call to action’ Agreed tone of voice Most interactions happen out of hours! Skills and confidence of staff Consider risks and mitigation
  12. 12. Thanks for listening Any Questions? @DevonLibraries @lmbowler lynda.bowler@devon.gov.uk
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