Kate hall words_on_the_street

Words on the street Kate Hall (Marketing), John Martin (Development librarian, Library Service), Claire Pegg (Creative Services) Alex Scoppie (Media Team) Internal Comms Team

Author Events in Leicestershire
Small programme of Author events planned for Spring 2011
Re-branding needed for Author Events in Leicestershire (previously named ‘PageTurner’ now outdated)
Historically – small numbers attended, limited publicity & awareness.
Long period of no authors until August 2010.
Capture and capitalise on audience demand after long absence of visits and grow the audience.
Budget allocated from Library Service – plus partnership agreement with the publishers and Authors
Lead designer – Claire – worked with department to re-design and deliver strong recognisable brand that would fit all Genres

Literature out-dated

Audience: Aims : Objectives
Aimed at individuals interested in meeting a visiting an author at L.C.C. sites – (Libraries, museums, schools and community venues). Target audience : adults and children.
Design a new look brand that fits the audience, an identity of its’ own with a new name, look and approach.
Images and Icons - using the current library branding as a guide and starting point.
Identifying different genres: e.g. crime, history romance.
Establish a webpage on the LCC website
Create support Resources for Library Staff on CIS
Increase visitor numbers to Author Events

Mind mapping – ‘brain storming’
CONCEPT: ESTABLISH an AUTHOR PUBLICITY BRANDING
Words and titles
Wording
Single KEY word association
By the Book BOOK
Fully Booked PAGE
Booked Up CHAPTER
PageTurner END/ JACKET
Write On WORDS
Read On LETTER
Read all about it A-Z or INDEX

Support resources for Library staff

Front web page coverage – WORLD BOOK DAY

Employee News

Thisisleicestershire.com

Meet the experts

Cost savings

Detail Distribution/cover
Previous cost of A5 PageTurner publicity £ 450 100 sites
From Spring 2011 –
Words on the Street A4/A3 posters £69.65 250 sites
CIS-Library Support Resources nil cost Library staff
Media coverage nil cost coalville times
Event feedback:
RJ Ellory – 5 March 45 attendees £ 67.50 (@ £1.50 a ticket)
Linda Page – 16 March 48 attendees £ 120.00 (@ £2.50 a ticket)
Glyn Iliffe – 17 March 20 attendees £ 40.00 (@ £2 a ticket)
Medieval Murderers – 23 March 33 attendees £ 66.00 (@ £2 a ticket)
Alison Weir – 24 March 70 attendees £ 210 (@ £3 a ticket)
Michael Wood – 30 March 101 attendees £252.50 (@ £2.50 a ticket)
Stephen Booth – 12 April 64 attendees £160 (@ £2.50 a ticket)

Achievements/results
Aimed at individuals interested in visiting an author at L.C.C. sites – (Libraries, museums, schools and community venues). Target audience : adults and children.
Design a new look brand that fits the audience, an identity of its’ own with a new name, look and approach.
Images and Icons - using the current library branding as a guide and starting point.
Identifying different genres: e.g. crime, history romance.
Establish a webpage on the LCC website
Support Resources for Library Staff on CIS
Increase visitor numbers to Author Events
www.leics.gov.uk/wordsonthestreet

Thank you

Kate hall words_on_the_street

by pprg09 on Nov 18, 2011

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Kate hall words_on_the_street — Presentation Transcript