Discover The Library!: Libraries and Learning innovation at Leeds Metropolitan University
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Discover The Library!: Libraries and Learning innovation at Leeds Metropolitan University

on

  • 376 views

Presentation given by Julie Cleverley from Leeds Metropolitan University at the PPRG seminar in Birmingham on 8 November 2013.

Presentation given by Julie Cleverley from Leeds Metropolitan University at the PPRG seminar in Birmingham on 8 November 2013.

Statistics

Views

Total Views
376
Views on SlideShare
358
Embed Views
18

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 18

http://www.cilip.org.uk 18

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Discover The Library!: Libraries and Learning innovation at Leeds Metropolitan University Presentation Transcript

  • 1. Targeted marketing strategies that work CILIP’s Publicity and Public Relations (PPRG) Group Discover The Library! Libraries and Learning Innovation, Leeds Metropolitan University Julie Cleverley Journals and Electronic Resources Manager
  • 2. Leeds Metropolitan University • c 3000 staff and 26000 students • 2 campus libraries - City campus and Headingley campus • 1.4 million visits to the libraries per year • 450,000 books and e-resources including c90000 journals • 99% of journal titles available electronically
  • 3. Resource Discovery Project • ‘make journals easier to find’ (2010 annual student survey) • ‘problems finding journals (need one access point) but amount of info that is available is good’ (2010 exit polls) • ‘online journals hard to navigate, and the process of actually finding a journal article difficult.’ (2009 focus group)
  • 4. Discover - EBSCO Discovery Service • Content – high percentage of EBSCO resources at Leeds Met • User interface – EDS preferred in our evaluations • Admin interface – for both stats and customisation • Customer service – EBSCO has good track record with us • Fast & simple implementation…. • Soft launch – September 2011 • Main/Full launch – January 2012
  • 5. Promoting Discover 2012-13 Project objectives: • To raise awareness of Discover. • To encourage usage of Discover by Library staff, academic staff and students • To increase usage of specific databases accessed via Discover
  • 6. To raise awareness of Discover
  • 7. Marketing Materials
  • 8. Promotion to Library Staff • Discover Project and Implementation group • Naming the new service competition • Discover training hours • “Resource of the Month” training hours • Pens given to Library staff
  • 9. Promotion to Academic Staff • Staff invited to demos, focus groups and the launch event • University wide enews bulletins • News items throughout the year
  • 10. Promotion to Academic Staff • University’s annual Course Leader Conference in summer 2012 • University wide new staff induction sessions promoting Discover and highlighting features such as permalinks for use in online module handbooks and on the VLE • Publicity on the Staff and Researcher pages of the Library Online website
  • 11. Promotion to Postgraduates and Researchers • Advanced Discover guide • More in depth searches, depth of results • How they can be managed - RSS feeds, exporting results to Endnote and RefWorks and creating bibliographies • Personalisation – creating folders and changing preferences
  • 12. Promotion to Students • Library inductions • Promotional materials given away at the Library Help and Information Point • Discover: Your Library search engine Skills for Learning workshops
  • 13. Promotion to students: Fresher’s Fair
  • 14. Promotion to Students: subject specific search boxes
  • 15. Promotion to Students: Discover road shows
  • 16. Promotion to Students: news items • Discover your Library? – news article on the University’s website • Promotion to Students via topical news items
  • 17. What’s new library display
  • 18. Evaluating awareness • Anecdotal evidence collected at road shows • 2013-14 Reading lists more closely related to the Library collections • Featured in the university-wide “You said we did” for 2012 NSS • 2013 NSS results - comments about resources had decreased and positive comments up 18% • Mentioned in course reviews, teaching sessions and one-to-ones: "a brilliant tool which made searching for specific work much easier and less time-consuming". • Praised by the Students’ Union Executive as an example of how the Library listens to and responds to the needs of students.
  • 19. Discover – usage statistics
  • 20. Discover – usage statistics A comparison of monthly searches on Discover in 2011-12 and 2012-13 A comparison of monthly sessions on Discover in 2011-12 and 2012-13
  • 21. To increase usage of specific databases accessed via Discover Other subscribed databases EBSCO databases %age increase in full text downloads between 2011-12 and 2012-13 Academic Search Complete 5% Art Full Text 206% Business Source Premier 37% CINAHL Plus Full Text 179% PsycArticles 13% Sport Discus 15% %age increase in full text downloads (JR1) and successful section requests (BR2) between 2011-12 and 2012-13 Annual Reviews 50% Berg Publishers 49% BioMed Central 76% BMJ 6% Brill 24% Cambridge University Press 33% DawsonEra (BR2) 79% MyILibrary (BR2) 305% Nature Publishing Group 17% Springer 132% Taylor & Francis 21%
  • 22. Conclusions • • • • Successful marketing campaign Met objectives Engaged those delivering and receiving Relatively inexpensive
  • 23. What’s next? • Resource list system – linking to Discover • Annual review of Discover • Embedded promotion of Discover in student inductions and by all staff on the front line services • Embedding of LibGuides into Discover profile