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2011 CILIP PPRG Marketing Excellence Award winners (Silver) Cardiff Central Library - Marketing & Events Programme presentation.

2011 CILIP PPRG Marketing Excellence Award winners (Silver) Cardiff Central Library - Marketing & Events Programme presentation.

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    Cardiff events programme presentation Cardiff events programme presentation Presentation Transcript

    • Cardiff Central LibraryMarketing & Events Programme
    • Marketing & Events Team • Voluntary Membership • Grade not barrier to joining • Individual members of team take lead on specific events • Non-team members get involved also
    • Programme Objectives• To challenge people’s perceptions of what a library is• To encourage visits to the library by non-members• To focus on achieving generic social and learningoutcomes e.g. building relationships/ helping peopleprogress/ having fun• To maximise the Library/Service profile• To generate PR• Advocacy gains within the Council• Advocacy gains within the wider city context• Increased Membership• Issue stock – pushing the product• To achieve this on minimum or zero budget
    • The Picture so far……..New Year! New You!Speed DatingSt David’s DayFete of the EarthHistory DayLaughing MattersPoetry & PintsVibe: One City, Many Cultures
    • The Picture so far……..Glitter – Fashion ShowPsychic NightCareers FairsAuthor talksBattle of the BandsEurope DayMusic ProgrammeChinese New YearWine Tasting for beginnersJazz and CocktailsDance Around the World
    • Psychic Night
    • Speed Dating
    • Glitter – Fashion Show
    • Chinese New Year
    • Stock Promotions
    • Laughing Matters: Objectives• To attract more young people into the library• To associate the library with something fun, exciting and relevant to young people• Generic Learning Outcomes for young people – Participation – Presentation skills – Communication skills – Confidence gains – Theatrical skills – Storytelling skills – Comedy timing – How to make the audience relate to you – How to tell a joke – How to find your own style• To empower young people• To promote relevant core library resources i.e. books and AV materials
    • Laughing Matters!
    • Vibe: One City, Many Cultures Objectives• To market the library to ethnic communities and present it as a library for all• To generate understanding of different cultures• To bring aspects of diverse cultures in Cardiff to new audiences• Learning Outcomes - To improve knowledge and understanding - To encourage families to have fun in the library - To embrace tolerance and have a positive effect on the values on the people attending the event• To feature the Community Languages Department at Central Library• To promote relevant core library resources i.e. books, AV materials, newspapers and electronic resources such as Life in the UK
    • Poetry & Pints: Objectives• To make poetry accessible and available to all• To achieve Generic Learning Outcomes for participating poets/audience – Development of Skills • Public Speaking • Presentation Skills • Confidence • Creative Writing • Communication • Listening Skills – Enjoyment, inspiration and creativity • For everyone to have fun • To encourage creativity • For people to be surprised e.g. you can get a pint in your local library – Knowledge and understanding • To deepen understanding of poetry and creative processes• To promote relevant library core resources i.e. books and AV materials
    • Poetry & Pints
    • How do we do it?
    • From Concept to Delivery and beyond • Idea • Setting of Objectives e.g. who are we targeting? • Research • Networking • Formation of Partnerships • Creation of Promotional materials • Distribution • Delivery • Evaluation
    • Research • What groups are there in our community? – Academic sector – Businesses – Community / voluntary organisations – Societies / Clubs – National organisations – Health sector – Government – Charities – Festival groups • Potential contacts – people who can help us achieve our objectives • Who do we know in the Council?
    • Networking • Email • Phone – cold calling • In person • Referrals / introductions
    • Formation of PartnershipsWhat can we offer our partners?• Promotion of their business/organisation• Raising their profile in the community• Access to potential customers through our visitors/library membersWhat can’t we offer?• Payment!
    • Promotional Activities: Print• Cardiff Libraries• Cardiff Leisure Centres• Offices• Adult & Community Education Centres• Youth centres / Play centres• Our partners• Voluntary organisations e.g. Women Connect First• Glamorgan Records Office• Tourist Information Centres in the surrounding region• Temples and religious buildings• Universities and Colleges• Cardiff Museum• Retail establishments• Coffee Shops• Cafes and Restaurants• Cardiff Visitors Centre• Cinemas and Theatres
    • Promotional Activities: Electronic• Cardiff Libraries website• iBistro• Facebook• Your Inbox staff e-letter• Cardiff Council Intranet• Cardiff Council e-noticeboard• What’s on Wales website• Library Wales Org Website• The Sprout• ClicOnline• Big Cardiff• netCardiff• The Best of Cardiff• Cardiff Gumtree• What’s On 2Day?• Where Can We Go• South Wales Argus website• The Reading Agency website• Capital FM local radio station website• Real Radio local radio station website• Blog• Twitter• Email shots to Community language contacts• And many more…
    • Evaluation• Visitor figures – Highest number of visits and issues in Wales. Also rank sixth highest in the UK for issues (CIPFA 2010/11)• Percentage of non-library members who attend – 33% are non-members• Quality assessment of event – 90-100% customer satisfaction• Establishment of sustainable partnerships – partners continue to want to work with us after events• Press coverage – consistently featured in local press• Award winning – Welsh Libraries Marketing Innovation Champions 2011, PPRG Silver Award 2011• Positive customer comments: – “Brilliant – I really enjoyed experiencing and learning about other cultures” – “Colourful music and dance in the library – wonderful!”
    • What’s Next?• Detox• Erotic Storytelling and Burlesque• Opera Unmasked• Bhangra Night• Promenade Play• Mardi Gras (LGBT) event – Jazz n Jive• St. David’s Day• Communities Film Festival• Comedy Gig• Japanese culture – sushi making• Tea Dance• London 2012
    • To find out more:Laura Wood lwood@cardiff.gov.ukNicola Richards nrichards@cardiff.gov.uk http://www.facebook.com/cardiff.central.library http://twitter.com/cdflibraries http://cardifflibraries.blogspot.com/