PPT Portfolio: Nintendo Competitive Analysis

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  • PPT Portfolio: Nintendo Competitive Analysis

    1. 3. Vision Industry Scope Diagnosis Recommendations Conclusion Corporate Vision Commitment toward employees Devotion to entertainment business Expand gaming audience V i s i on
    2. 4. Vision Industry Scope Diagnosis Recommendations Conclusion i ndustry Scope <ul><li>Technological Segment </li></ul><ul><li>Future developments: Holography, brain-wave technologies </li></ul><ul><li>Sociocultural Segment </li></ul><ul><li>Family entertainment is the fastest growing segment </li></ul><ul><li>63% of parents believe that video games were a positive addition (2008) </li></ul>
    3. 5. i ndustry Scope Vision Industry Scope Diagnosis Recommendations Conclusion Demographic Segment #1 choice of game platform is the PC for baby boomers and women
    4. 6. i ndustry Scope Porter’s Forces Vision Industry Scope Diagnosis Recommendations Conclusion   High Medium Low Supplier’s Bargaining Power   X   Intensity of Rivalry   X   Threat of Substitutes X    
    5. 7. Opportunities... Threats... <ul><li>Threats of substitutes (PC and online) </li></ul><ul><li>Changing industry environment </li></ul><ul><li>Expand demographics </li></ul><ul><li>Increase video game technology </li></ul>Vision Industry Scope Diagnosis Recommendations Conclusion i ndustry Scope
    6. 8. SWOT Differentiation Vision Industry Scope Diagnosis Recommendations Conclusion <ul><li>Focus on family friendly entertainment </li></ul><ul><li>Redefine definition of gaming </li></ul><ul><li>Emphasize simplicity and ease of use </li></ul>
    7. 9. Vision Industry Scope Diagnosis Recommendations Conclusion SWOT Differentiation <ul><li>Emphasis on corporate culture </li></ul><ul><li>Strength in finance and partnerships </li></ul><ul><li>Innovative technologies </li></ul>
    8. 10. Strengths… <ul><li>Unique and innovative products </li></ul><ul><li>Brand reputation and recognition </li></ul>Opportunities... <ul><li>Limited option in online gaming </li></ul><ul><li>Narrow presence in online community </li></ul>Threats... <ul><li>Threats of substitutes (PC and online) </li></ul><ul><li>Changing industry environment </li></ul>Weaknesses… <ul><li>Expand demographics </li></ul><ul><li>Increase video game technology </li></ul>Vision Industry Scope Diagnosis Recommendations Conclusion SWOT
    9. 11. Recommendat i ons Strengths… <ul><li>Unique and innovative products </li></ul><ul><li>Brand reputation and recognition </li></ul>Opportunities… <ul><li>Expand demographics </li></ul><ul><li>Increase video game technology </li></ul>Vision Industry Scope Diagnosis Recommendations Conclusion <ul><li>Online Gaming </li></ul><ul><li>Enhanced Wi-Fi capabilities </li></ul><ul><li>Promote Enhancements </li></ul>
    10. 12. How? Enhancements Promotions Family-friendly advertisements Ex: ads promoting family co-op online play <ul><li>Third party developers </li></ul><ul><li>Voice chat functions </li></ul>Vision Industry Scope Diagnosis Recommendations Conclusion Recommendat i ons vs
    11. 13. Conclus i on Vision Industry Scope Diagnosis Recommendations Conclusion Employees Entertainment Expansion
    12. 14. Victoria Kathie Poom Elysse Tina Q/A Session

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