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Knowledge Bite - Jackie Kelly - Educating, Informing and Engaging Stakeholders - PPMA Seminar April 2012
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Knowledge Bite - Jackie Kelly - Educating, Informing and Engaging Stakeholders - PPMA Seminar April 2012

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  • 1. Educating, Informing & Engaging StakeholdersJackie Kelly, Corporate Head of Organisation DevelopmentGareth Hopkins, Organisation Development Manager
  • 2. Our change journey New New New HR Transformation Council CEX Structure programme formed beginsSuccessful transition in delivering savings, a new politicalleadership and service continuity.However, key transformational challenges for councilremained
  • 3. Our People approach Creation of a People transformation strategy. Made up of seven work-streams this involved: •Fixing things that needed it •Changing existing approaches •Trying something new Aspirational nature to the programme.
  • 4. CSR 2010October 2010 – Comprehensive Spending Review provides the burningplatform to accompany the transformational change aspirations.This meant a huge savings requirement and increase in pace
  • 5. Creating the Conditions for Success - The New Deal for staff
  • 6. Who were our stakeholders
  • 7. Who are our stakeholders now?
  • 8. Change in stakeholders
  • 9. How did we engage? Informing Informing, Engaging Educating Educating EngagingTelling a story Asking Stakeholders Creating joint story to tell us their story•Professional advisory •Listened •Partnering•Policy making •Reflected •Joint•We know best •Acknowledge •Innovation•We have power others power •Reflective power•Sole accountability •Create •Joint accountability accountability
  • 10. New things we tried
  • 11. Stakeholder mapping exerciseChoose a topic of work that youhave just begun or will beginimminentlyMap all your stakeholders out usingthe matrix oppositeFor those stakeholders who fall intoBox B, C or D, think of what thingsthey would like to-Know about,-Understand,-Challenge you on
  • 12. Top tipsK.I.S.S keep it short and simple- with messaging ensure there isconsistency of theme even if delivery is different. Think aboutlanguage, terminologyK.I.T – keep in touch- you need to manage all stakeholders andkeep them informedM.O.D - move on don’t dwell, it is easy to ‘rest’ especially after abig intensive exercise, but you need to keep on top of the nextbig /change
  • 13. Contact detailsJackie Kelly, Corporate Head of Organisation Developmentjackie.kelly@shropshire.gov.ukGareth Hopkins, Organisation Development Managergareth.hopkins@shropshire.gov.uk

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