Summ er 2012 By: Paige Pledger, Heather LaRocque, Emma Sackett, Kaylee Landry
Pin-Up Trend         Figure	  1	     Fig.	  2	  
Figure	  3	  
Customer ProfileName: Ruby HartAge: 22Gender: FemaleAnnual Income: $35,000Education: Bachelors degree in Fashion Design an...
Psychographics•    Women between the ages of 20 and 25•    Active lifestyles – always on the go•    Loves to craft and bak...
Mapping out the trend	               Innovators: Fashion icons such as                  celebrities and designers         ...
Quality and Potential         Figure	  6	     Figure	  7	     Figure	  8	  •  Major Trend: We believe that this trend can ...
TREND ANALYSIS                         Focus on:                          v Wedge Sandals          Fig.	  10	            ...
Wedges                              	  12	                          FigureFigure	  11	  
Flirty Swimsuits                                      Figure	  14	  Figure	  13	  
High Waisted ShortsFigure	  15	                                           Figure	  16	  
Cropped Cardigans                                       Figure	  18	  Figure	  17	  
Fabrics                                                 Co5on	  twill	  weave	  	           Cotton                        ...
Colors      Lustrous Red                         Navy Blue Pretty in Pink  Ivory WhiteVanilla Ice Cream                   ...
Promotions                     Figure	  21-­‐23	  Dior – Spring 2011
Guess - Spring 2011                      Figure	  24-­‐25	  
Bebe - Spring 2011                     Figure	  26-­‐27	  
What’s NextWe believe that after theSummer of 2012 seasonour trend is going to fadeout during the Winter        Possibilit...
Limitations to the trend•  People who live in colder climates•  People who aren’t fashion risk takers•  Not for most men• ...
Trend Board              Figure	  29	  
ReferencesKate Upton sexy Guess Spring/Summer 2011 ad campaign. (2011).   Retrieved February 18, 2011, from   http://slumz...
Ashley Olsen pinup. (2011). Retrieved March 9, 2011, from   http://hollywoodismyhood.wordpress.com/2008/11/03/celebrity-pi...
The look for less: The corset. (2011) Retrieved February 21, 2011, from    http://blogs.smarter.com/fashion-beauty/2010/04...
Dior 2011 spring summer women show. (2011). Retrieved February 21,   2011, from   http://burberryluggage.isgreat.org/2010/...
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Pin up girl

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Pin up girl

  1. 1. Summ er 2012 By: Paige Pledger, Heather LaRocque, Emma Sackett, Kaylee Landry
  2. 2. Pin-Up Trend Figure  1   Fig.  2  
  3. 3. Figure  3  
  4. 4. Customer ProfileName: Ruby HartAge: 22Gender: FemaleAnnual Income: $35,000Education: Bachelors degree in Fashion Design and BusinessLocation: San Francisco, CAMarital Status: SingleOccupation: Works at a trendy boutique called, Bee MineFamily Size: 2 older brothers and parents still marriedLeisure Activities: Shopping, going to the beach, playing the pianoVacation/Travel: Loves to go on trips with her girl friends everyWinter to different places around the countryFavorite Designers: Bebe, Betsey Johnson, and GuessFavorite Stores: Forever 21, Target, and Nordstrom Figure  4  
  5. 5. Psychographics•  Women between the ages of 20 and 25•  Active lifestyles – always on the go•  Loves to craft and bake cookies and cupcakes•  Shops at nature food stores•  Recycles and rides her cruiser bike•  Drives a VW Bug car•  Volunteers for children’s programs•  Do it yourselfer•  Her job is something creative that she enjoys going to everyday and she could be anything from a coffee barista to a small boutique owner. Figure  5  
  6. 6. Mapping out the trend   Innovators: Fashion icons such as celebrities and designers Early Adopters: Outgoing and confident women, people working in fashion Early Majority: Everyday young and flirty women (College Students, young working class) Late Majority: High school students, people afraid to experiment with style Laggards: Children as kids wear styles start to become available.  
  7. 7. Quality and Potential Figure  6   Figure  7   Figure  8  •  Major Trend: We believe that this trend can cross over into different categories and re- occur for many years to come. Everyone can put their own twist on pin-up by mixing this trend with different styles and pieces.
  8. 8. TREND ANALYSIS Focus on: v Wedge Sandals Fig.  10   v  High Waisted Shorts v  Flirty SwimsuitsFigure  9   v Cropped Cardigans
  9. 9. Wedges  12   FigureFigure  11  
  10. 10. Flirty Swimsuits Figure  14  Figure  13  
  11. 11. High Waisted ShortsFigure  15   Figure  16  
  12. 12. Cropped Cardigans Figure  18  Figure  17  
  13. 13. Fabrics Co5on  twill  weave     Cotton denim  in  a  dark  navy  Polyester/Spandex Blend Polyester/  spandex     plain  jersey  knit  in  red  Cotton: Perfect for everyday clothing.• Lightweight Co5on  Slack-­‐tension  • Comfortable Weave  in  light  pink  • Machine washablePoly/Spandex Jersey:•  Non-absorbent• High elastic recovery• Machine washable     Figure  19  
  14. 14. Colors Lustrous Red Navy Blue Pretty in Pink Ivory WhiteVanilla Ice Cream Figure  20  
  15. 15. Promotions Figure  21-­‐23  Dior – Spring 2011
  16. 16. Guess - Spring 2011 Figure  24-­‐25  
  17. 17. Bebe - Spring 2011 Figure  26-­‐27  
  18. 18. What’s NextWe believe that after theSummer of 2012 seasonour trend is going to fadeout during the Winter Possibilitiesand then come back with •  Childrens clothesa more diverse target •  Accessoriesmarket in the spring and •  Interior décorsummer of 2013. •  Shoes •  Makeup •  Hairstyles
  19. 19. Limitations to the trend•  People who live in colder climates•  People who aren’t fashion risk takers•  Not for most men•  Not for elderly women•  Not for pets J Figure  28  
  20. 20. Trend Board Figure  29  
  21. 21. ReferencesKate Upton sexy Guess Spring/Summer 2011 ad campaign. (2011). Retrieved February 18, 2011, from http://slumz.boxden.com/f218/kate-upton-exy-guess-spring-summer-2011- ad-campaign-1488864/(Figures 2, 9, 15, 20, 24, and 25)Fashion Week: Day seven in photos. (2011). Retrieved March 9, 2011, from http://blog.nj.com/fashiontoday/2007/09/ fashion_week_day_seven_in_phot.html(Figure 1)Diane Kruger. (2011). Retrieved March 8, 2011 from http://www.glamour.com/fashion/2011/02/diane-kruger-cover-shoot- photo-gallery#slide=5(Figure 3) Cherry Swimsuit. (2011). Retrieved March 8, 2011 from http://www.stylehive.com/tag/pin-up(Figure 4)
  22. 22. Ashley Olsen pinup. (2011). Retrieved March 9, 2011, from http://hollywoodismyhood.wordpress.com/2008/11/03/celebrity-pin- ups/ashley-olsen-pinup/(Figure 5)The Vanities Girls - 50s-style pin-up photos list. (2011) Retrieved March 9, 2011, from http://www.listal.com/list/vanities-girls-50sstyle-pinup(Figures 6 and 7)Vogue Paris June/July 2009 - Anja Rubik. (2009). Retrieved March 9, 2011, from http://voguearchives.onsugar.com/Vogue-Paris-JuneJuly-2009-Anja- Rubik-3341323(Figure 8)Chiffon cheetah print blouse, high waisted shorts. (n.d.).Retrieved February 20, 2011, from http://lookbook.nu/look/460361-Slow-cheetah-come-it-s-so-euphoric- no-matter-what-they-say(Figure 10)
  23. 23. The look for less: The corset. (2011) Retrieved February 21, 2011, from http://blogs.smarter.com/fashion-beauty/2010/04/14/the-look-for-less-the-corset/(Figure 11)  Shoes pedia: Espadrilles shoes. (2011). Retrieved February 27, 2011, from http://shoes-pedia.blogspot.com/2010/05/espadrilles-shoes.html(Figure 12)Fashionable people, questionable things. (2011). Retrieved February 27, 2011, from http://fashionablethings.com/page/18/?pages-list(Figure 13)Starpulse top 10 red-hot romantic (2007). Retrieved February 20, 2011, from http://www.starpulse.com/news/index.php/2007/11/05/ starpulse_top_10_red_hot_romantic_movies(Figure 14)Nautical high waisted shorts. (2011). Retrieved March 9, 2011, from http://www.unique-vintage.com/sale-stop-staring-black-with-gold-buttons-nautical- high-waisted-shorts-p-7897.html(Figure 16)Kendall Jenner photo shoot - The Hollywood gossip. (n.d.). Retrieved March 9, 2011, from http://www.thehollywoodgossip.com/gallery/kendall-jenner-photo-shoot/(Figures 17, 18, and 19)
  24. 24. Dior 2011 spring summer women show. (2011). Retrieved February 21, 2011, from http://burberryluggage.isgreat.org/2010/11/dior-2011-spring-summer- women-show/(Figures 21, 22, and 23)Bebe Spring/Summer 2011. (2011). Retrieved February 21, 2011, from pichaus.com/tabbers-dioni-photography-dioni-@ bc4f016c7b04a801c4e99cc65cf9b2db/(Figures 26 and 27)The ultimate fashion blog. (2011). Retrieved March 9, 2011, from http://www.fashionus.com/page/2/(Figure 28)Alessandra Ambrosio is plastic fantastic. (2011). Retrieved March 9, 2011, from http://www.styletraxx.com/2011/02/ alessandra_ambrosio_is_plastic.php(Figure 29)

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