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Pin up girl Pin up girl Presentation Transcript

  • Summ er 2012 By: Paige Pledger, Heather LaRocque, Emma Sackett, Kaylee Landry
  • Pin-Up Trend Figure  1   Fig.  2  
  • Figure  3  
  • Customer ProfileName: Ruby HartAge: 22Gender: FemaleAnnual Income: $35,000Education: Bachelors degree in Fashion Design and BusinessLocation: San Francisco, CAMarital Status: SingleOccupation: Works at a trendy boutique called, Bee MineFamily Size: 2 older brothers and parents still marriedLeisure Activities: Shopping, going to the beach, playing the pianoVacation/Travel: Loves to go on trips with her girl friends everyWinter to different places around the countryFavorite Designers: Bebe, Betsey Johnson, and GuessFavorite Stores: Forever 21, Target, and Nordstrom Figure  4  
  • Psychographics•  Women between the ages of 20 and 25•  Active lifestyles – always on the go•  Loves to craft and bake cookies and cupcakes•  Shops at nature food stores•  Recycles and rides her cruiser bike•  Drives a VW Bug car•  Volunteers for children’s programs•  Do it yourselfer•  Her job is something creative that she enjoys going to everyday and she could be anything from a coffee barista to a small boutique owner. Figure  5  
  • Mapping out the trend   Innovators: Fashion icons such as celebrities and designers Early Adopters: Outgoing and confident women, people working in fashion Early Majority: Everyday young and flirty women (College Students, young working class) Late Majority: High school students, people afraid to experiment with style Laggards: Children as kids wear styles start to become available.  
  • Quality and Potential Figure  6   Figure  7   Figure  8  •  Major Trend: We believe that this trend can cross over into different categories and re- occur for many years to come. Everyone can put their own twist on pin-up by mixing this trend with different styles and pieces.
  • TREND ANALYSIS Focus on: v Wedge Sandals Fig.  10   v  High Waisted Shorts v  Flirty SwimsuitsFigure  9   v Cropped Cardigans
  • Wedges  12   FigureFigure  11  
  • Flirty Swimsuits Figure  14  Figure  13  
  • High Waisted ShortsFigure  15   Figure  16  
  • Cropped Cardigans Figure  18  Figure  17  
  • Fabrics Co5on  twill  weave     Cotton denim  in  a  dark  navy  Polyester/Spandex Blend Polyester/  spandex     plain  jersey  knit  in  red  Cotton: Perfect for everyday clothing.• Lightweight Co5on  Slack-­‐tension  • Comfortable Weave  in  light  pink  • Machine washablePoly/Spandex Jersey:•  Non-absorbent• High elastic recovery• Machine washable     Figure  19  
  • Colors Lustrous Red Navy Blue Pretty in Pink Ivory WhiteVanilla Ice Cream Figure  20  
  • Promotions Figure  21-­‐23  Dior – Spring 2011
  • Guess - Spring 2011 Figure  24-­‐25  
  • Bebe - Spring 2011 Figure  26-­‐27  
  • What’s NextWe believe that after theSummer of 2012 seasonour trend is going to fadeout during the Winter Possibilitiesand then come back with •  Childrens clothesa more diverse target •  Accessoriesmarket in the spring and •  Interior décorsummer of 2013. •  Shoes •  Makeup •  Hairstyles
  • Limitations to the trend•  People who live in colder climates•  People who aren’t fashion risk takers•  Not for most men•  Not for elderly women•  Not for pets J Figure  28  
  • Trend Board Figure  29  
  • ReferencesKate Upton sexy Guess Spring/Summer 2011 ad campaign. (2011). Retrieved February 18, 2011, from ad-campaign-1488864/(Figures 2, 9, 15, 20, 24, and 25)Fashion Week: Day seven in photos. (2011). Retrieved March 9, 2011, from fashion_week_day_seven_in_phot.html(Figure 1)Diane Kruger. (2011). Retrieved March 8, 2011 from photo-gallery#slide=5(Figure 3) Cherry Swimsuit. (2011). Retrieved March 8, 2011 from 4)
  • Ashley Olsen pinup. (2011). Retrieved March 9, 2011, from ups/ashley-olsen-pinup/(Figure 5)The Vanities Girls - 50s-style pin-up photos list. (2011) Retrieved March 9, 2011, from 6 and 7)Vogue Paris June/July 2009 - Anja Rubik. (2009). Retrieved March 9, 2011, from Rubik-3341323(Figure 8)Chiffon cheetah print blouse, high waisted shorts. (n.d.).Retrieved February 20, 2011, from no-matter-what-they-say(Figure 10)
  • The look for less: The corset. (2011) Retrieved February 21, 2011, from 11)  Shoes pedia: Espadrilles shoes. (2011). Retrieved February 27, 2011, from 12)Fashionable people, questionable things. (2011). Retrieved February 27, 2011, from 13)Starpulse top 10 red-hot romantic (2007). Retrieved February 20, 2011, from starpulse_top_10_red_hot_romantic_movies(Figure 14)Nautical high waisted shorts. (2011). Retrieved March 9, 2011, from high-waisted-shorts-p-7897.html(Figure 16)Kendall Jenner photo shoot - The Hollywood gossip. (n.d.). Retrieved March 9, 2011, from 17, 18, and 19)
  • Dior 2011 spring summer women show. (2011). Retrieved February 21, 2011, from women-show/(Figures 21, 22, and 23)Bebe Spring/Summer 2011. (2011). Retrieved February 21, 2011, from bc4f016c7b04a801c4e99cc65cf9b2db/(Figures 26 and 27)The ultimate fashion blog. (2011). Retrieved March 9, 2011, from 28)Alessandra Ambrosio is plastic fantastic. (2011). Retrieved March 9, 2011, from alessandra_ambrosio_is_plastic.php(Figure 29)