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It´S Not How Good You Are, It´S How Good Youwant To Be1
 

It´S Not How Good You Are, It´S How Good Youwant To Be1

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    It´S Not How Good You Are, It´S How Good Youwant To Be1 It´S Not How Good You Are, It´S How Good Youwant To Be1 Presentation Transcript

    • IT´S NOT HOW GOOD YOU ARE, IT´S HOW GOOD YOU WANT TO BE. A tribute to PAUL ARDEN
    • Why should i spend three hours with this book
    • Nearly all rich and powerfull people are not notably talented, educated, charming or good-looking.
    • They become rich and powerful by wanting to be rich and powerful.
    • Your vision of where or who you want to be is the greatest asset you have.
    • Without having a goal it´s difficult to .
    • c e? for l len ow e st rive W x e hy d c e
    • when mediocrity is required?
    • en a ul Ard P The truth is, i´m glad it´s this way
    • All creative people need something to rebel against...
    • I do it for me.
    • do d ? oo be g o w tt ho an o w S u yo Quite good Good Very good The best in your field
    • world?! The best in the world?!
    • Talent helps, but it won´t take you as far as ambition.
    • There is no instant solution… solution…
    • The only way to learn is through experience and mistakes.
    • You can achieve the unachievable
    • “I want to be as famous as automatic* persil automatic*” *one of the UK´s leading detergents
    • Have you noticed how the cleverest people at school are not those who make it in life?
    • What you learn at school are facts.
    • facts.
    • Those who fail at school are not interested in facts.
    • The facts are not put to them in a way they find interesting.
    • ENERGY It´s 75% of the job. If you don´t have it be nice.
    • It´s It s all my fault
    • If you are involved in something that goes wrong, never blame others.
    • Blame no one but YOURSELF
    • COMMONexcuses 1 It was a terrible brief 2 I need a better partner 3 wasn´t There wasn t enough money 4 I was too busy on other projects 5 wasn´t I wasn t given enough time 6 didn´t The director didn t listen to me
    • Most of these grievances are every day on every job.
    • That won´t CHANGE
    • DON´T LOOK FOR THE NEXT OPPORTUNITY you have in T he one PPORTUNITY hand is the O
    • Accentuate the POSITIVE
    • Eliminate the NEGATIVE
    • Do not put your cleverness in front of the communication
    • CREATIVE people are paid to be CREATIVE.
    • So… So… In order to justify their salaries, they need to be seen to have clever ideas.
    • But… But… often produce work wich on the surface appears clever but has little substance.
    • ical th ought ea or a log A clever id
    • Don´t promise what you can´t deliver
    • Would you use this again? architect again?
    • What do you do when your client won´t buy? won t buy?
    • Do it
    • o d !it he wn ay T r y ou
    • If you can´t solve a problem, it´s because you´re playing by the rules
    • The person who doesn´t make mistakes is unlikely to make anything
    • “There is nothing that is more certain sign of insanity than to do the same thing over and over and expect the results to be different.” Albert Einstein
    • Don´t be afraid of silly ideas
    • We all get mental BLOCKS.
    • We need to get UNBLOCKED.
    • “High creativity is responding to situations without thought” critical thought” e se Cle J o hn
    • deadlock… If you are deadlock…
    • 1 2 Do the opposite of what the solution requires
    • 1 2 Look out of the window and whatever catches your eye, make that the solution to your problem
    • SALE You won´t remember this won t
    • PRE-FIRE SALE won´t You won t forget this
    • Don´t give a speech. PUT ON A SHOW.
    • Even a financial director´s speech doesn´t have to be boring
    • stuck, If you get stuck, draw with a different pen
    • Change your tools, It may free your THINKING.
    • Dif fer en ts t ro ke sf or di f fer en t fo lks
    • Well, you´ve Well, you ve got to draw the line somewhere
    • ank Th ! Paulo ou Pf y ferreira