It´S Not How Good You Are, It´S How Good Youwant To Be1
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It´S Not How Good You Are, It´S How Good Youwant To Be1






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It´S Not How Good You Are, It´S How Good Youwant To Be1 It´S Not How Good You Are, It´S How Good Youwant To Be1 Presentation Transcript

  • Why should i spend three hours with this book
  • Nearly all rich and powerfull people are not notably talented, educated, charming or good-looking.
  • They become rich and powerful by wanting to be rich and powerful.
  • Your vision of where or who you want to be is the greatest asset you have.
  • Without having a goal it´s difficult to .
  • c e? for l len ow e st rive W x e hy d c e
  • when mediocrity is required?
  • en a ul Ard P The truth is, i´m glad it´s this way
  • All creative people need something to rebel against...
  • I do it for me.
  • do d ? oo be g o w tt ho an o w S u yo Quite good Good Very good The best in your field
  • world?! The best in the world?!
  • Talent helps, but it won´t take you as far as ambition.
  • There is no instant solution… solution…
  • The only way to learn is through experience and mistakes.
  • You can achieve the unachievable
  • “I want to be as famous as automatic* persil automatic*” *one of the UK´s leading detergents
  • Have you noticed how the cleverest people at school are not those who make it in life?
  • What you learn at school are facts.
  • facts.
  • Those who fail at school are not interested in facts.
  • The facts are not put to them in a way they find interesting.
  • ENERGY It´s 75% of the job. If you don´t have it be nice.
  • It´s It s all my fault
  • If you are involved in something that goes wrong, never blame others.
  • Blame no one but YOURSELF
  • COMMONexcuses 1 It was a terrible brief 2 I need a better partner 3 wasn´t There wasn t enough money 4 I was too busy on other projects 5 wasn´t I wasn t given enough time 6 didn´t The director didn t listen to me
  • Most of these grievances are every day on every job.
  • That won´t CHANGE
  • DON´T LOOK FOR THE NEXT OPPORTUNITY you have in T he one PPORTUNITY hand is the O
  • Accentuate the POSITIVE
  • Eliminate the NEGATIVE
  • Do not put your cleverness in front of the communication
  • CREATIVE people are paid to be CREATIVE.
  • So… So… In order to justify their salaries, they need to be seen to have clever ideas.
  • But… But… often produce work wich on the surface appears clever but has little substance.
  • ical th ought ea or a log A clever id
  • Don´t promise what you can´t deliver
  • Would you use this again? architect again?
  • What do you do when your client won´t buy? won t buy?
  • Do it
  • o d !it he wn ay T r y ou
  • If you can´t solve a problem, it´s because you´re playing by the rules
  • The person who doesn´t make mistakes is unlikely to make anything
  • “There is nothing that is more certain sign of insanity than to do the same thing over and over and expect the results to be different.” Albert Einstein
  • Don´t be afraid of silly ideas
  • We all get mental BLOCKS.
  • We need to get UNBLOCKED.
  • “High creativity is responding to situations without thought” critical thought” e se Cle J o hn
  • deadlock… If you are deadlock…
  • 1 2 Do the opposite of what the solution requires
  • 1 2 Look out of the window and whatever catches your eye, make that the solution to your problem
  • SALE You won´t remember this won t
  • PRE-FIRE SALE won´t You won t forget this
  • Don´t give a speech. PUT ON A SHOW.
  • Even a financial director´s speech doesn´t have to be boring
  • stuck, If you get stuck, draw with a different pen
  • Change your tools, It may free your THINKING.
  • Dif fer en ts t ro ke sf or di f fer en t fo lks
  • Well, you´ve Well, you ve got to draw the line somewhere
  • ank Th ! Paulo ou Pf y ferreira