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It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
It´S Not How Good You Are, It´S How Good Youwant To Be1
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It´S Not How Good You Are, It´S How Good Youwant To Be1

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  • 1. IT´S NOT HOW GOOD YOU ARE, IT´S HOW GOOD YOU WANT TO BE. A tribute to PAUL ARDEN
  • 2. Why should i spend three hours with this book
  • 3. Nearly all rich and powerfull people are not notably talented, educated, charming or good-looking.
  • 4. They become rich and powerful by wanting to be rich and powerful.
  • 5. Your vision of where or who you want to be is the greatest asset you have.
  • 6. Without having a goal it´s difficult to .
  • 7. c e? for l len ow e st rive W x e hy d c e
  • 8. when mediocrity is required?
  • 9. en a ul Ard P The truth is, i´m glad it´s this way
  • 10. All creative people need something to rebel against...
  • 11. I do it for me.
  • 12. do d ? oo be g o w tt ho an o w S u yo Quite good Good Very good The best in your field
  • 13. world?! The best in the world?!
  • 14. Talent helps, but it won´t take you as far as ambition.
  • 15. There is no instant solution… solution…
  • 16. The only way to learn is through experience and mistakes.
  • 17. You can achieve the unachievable
  • 18. “I want to be as famous as automatic* persil automatic*” *one of the UK´s leading detergents
  • 19. Have you noticed how the cleverest people at school are not those who make it in life?
  • 20. What you learn at school are facts.
  • 21. facts.
  • 22. Those who fail at school are not interested in facts.
  • 23. The facts are not put to them in a way they find interesting.
  • 24. ENERGY It´s 75% of the job. If you don´t have it be nice.
  • 25. It´s It s all my fault
  • 26. If you are involved in something that goes wrong, never blame others.
  • 27. Blame no one but YOURSELF
  • 28. COMMONexcuses 1 It was a terrible brief 2 I need a better partner 3 wasn´t There wasn t enough money 4 I was too busy on other projects 5 wasn´t I wasn t given enough time 6 didn´t The director didn t listen to me
  • 29. Most of these grievances are every day on every job.
  • 30. That won´t CHANGE
  • 31. DON´T LOOK FOR THE NEXT OPPORTUNITY you have in T he one PPORTUNITY hand is the O
  • 32. Accentuate the POSITIVE
  • 33. Eliminate the NEGATIVE
  • 34. Do not put your cleverness in front of the communication
  • 35. CREATIVE people are paid to be CREATIVE.
  • 36. So… So… In order to justify their salaries, they need to be seen to have clever ideas.
  • 37. But… But… often produce work wich on the surface appears clever but has little substance.
  • 38. ical th ought ea or a log A clever id
  • 39. Don´t promise what you can´t deliver
  • 40. Would you use this again? architect again?
  • 41. What do you do when your client won´t buy? won t buy?
  • 42. Do it
  • 43. o d !it he wn ay T r y ou
  • 44. If you can´t solve a problem, it´s because you´re playing by the rules
  • 45. The person who doesn´t make mistakes is unlikely to make anything
  • 46. “There is nothing that is more certain sign of insanity than to do the same thing over and over and expect the results to be different.” Albert Einstein
  • 47. Don´t be afraid of silly ideas
  • 48. We all get mental BLOCKS.
  • 49. We need to get UNBLOCKED.
  • 50. “High creativity is responding to situations without thought” critical thought” e se Cle J o hn
  • 51. deadlock… If you are deadlock…
  • 52. 1 2 Do the opposite of what the solution requires
  • 53. 1 2 Look out of the window and whatever catches your eye, make that the solution to your problem
  • 54. SALE You won´t remember this won t
  • 55. PRE-FIRE SALE won´t You won t forget this
  • 56. Don´t give a speech. PUT ON A SHOW.
  • 57. Even a financial director´s speech doesn´t have to be boring
  • 58. stuck, If you get stuck, draw with a different pen
  • 59. Change your tools, It may free your THINKING.
  • 60. Dif fer en ts t ro ke sf or di f fer en t fo lks
  • 61. Well, you´ve Well, you ve got to draw the line somewhere
  • 62. ank Th ! Paulo ou Pf y ferreira

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