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BOBIKA-CZECH

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Published in: Education, Lifestyle, Technology

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Transcript

  • 1. CZECH ADVERTISEMENT Marketing communication and PR Petra Karbanova
  • 2. Czech R epublic
  • 3.  
  • 4.
    • If you have difficulties with watching the advertisement use this link :
    • http://www.youtube.com/watch?v=Ax9n2AwZPUU&feature=related
  • 5.  
  • 6. BOBIKA
    • For better understanding
    • At the beginning the woman carrying a dog said: „Could you look after my Bobika?“
    • In the end it's said: „Go to the place, where they can understand you.“
    • Centrum is a Czech web search engine (www.centrum.cz)
    • Can you understand it? 
  • 7. BOBIKA
    • I like this advertisement because :
      • It‘s easy to understand
      • It‘s funny
      • The song
      • I can watch it everyday and I'm never fed up with it
      • Everyone knows it
      • It‘s easily remembered
      • Czech people like advertisement s with a bit of humor
  • 8. BOBIKA
    • I don‘t like this advertisement because:
      • At the beginning you don‘t know what it stand s for
      • The connection between Centrum and Bobika is not so clear
      • Eating dogs can be f or someone disgusting
  • 9. BOBIKA
    • How much do you like this advertisement?
    • Do you think it is accurate?
    • Do you have better idea how t o improve connection between the product ( Centrum ) and the whole advertisement?
  • 10.
    • All comments and ideas are welcome!