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BOBIKA-CZECH
BOBIKA-CZECH
BOBIKA-CZECH
BOBIKA-CZECH
BOBIKA-CZECH
BOBIKA-CZECH
BOBIKA-CZECH
BOBIKA-CZECH
BOBIKA-CZECH
BOBIKA-CZECH
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BOBIKA-CZECH

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Transcript

  • 1. CZECH ADVERTISEMENT Marketing communication and PR Petra Karbanova
  • 2. Czech R epublic
  • 3.  
  • 4. <ul><li>If you have difficulties with watching the advertisement use this link : </li></ul><ul><li>http://www.youtube.com/watch?v=Ax9n2AwZPUU&feature=related </li></ul>
  • 5.  
  • 6. BOBIKA <ul><li>For better understanding </li></ul><ul><li>At the beginning the woman carrying a dog said: „Could you look after my Bobika?“ </li></ul><ul><li>In the end it's said: „Go to the place, where they can understand you.“ </li></ul><ul><li>Centrum is a Czech web search engine (www.centrum.cz) </li></ul><ul><li>Can you understand it?  </li></ul>
  • 7. BOBIKA <ul><li>I like this advertisement because : </li></ul><ul><ul><li>It‘s easy to understand </li></ul></ul><ul><ul><li>It‘s funny </li></ul></ul><ul><ul><li>The song </li></ul></ul><ul><ul><li>I can watch it everyday and I'm never fed up with it </li></ul></ul><ul><ul><li>Everyone knows it </li></ul></ul><ul><ul><li>It‘s easily remembered </li></ul></ul><ul><ul><li>Czech people like advertisement s with a bit of humor </li></ul></ul>
  • 8. BOBIKA <ul><li>I don‘t like this advertisement because: </li></ul><ul><ul><li>At the beginning you don‘t know what it stand s for </li></ul></ul><ul><ul><li>The connection between Centrum and Bobika is not so clear </li></ul></ul><ul><ul><li>Eating dogs can be f or someone disgusting </li></ul></ul>
  • 9. BOBIKA <ul><li>How much do you like this advertisement? </li></ul><ul><li>Do you think it is accurate? </li></ul><ul><li>Do you have better idea how t o improve connection between the product ( Centrum ) and the whole advertisement? </li></ul>
  • 10. <ul><li>All comments and ideas are welcome! </li></ul>

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