00 presentación curso

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00 presentación curso

  1. 1. BUSINESS PROJECT2011-12 COURSE CONTENT Pablo Peñalver Alonso 1
  2. 2. PROYECTO EMPRESARIAL PHASES 1. BUSINESS IDEA 2. MARKET RESEARCH 3. MARKETING POLICIES 4. FEASIBILITY ANALYSIS Pablo Peñalver Alonso 2
  3. 3. PROYECTO EMPRESARIAL BUSINESS IDEA 1. ELECTION 2. PROMOTERS 3. LEGAL FORM 4. NAME 5. LOCATION Pablo Peñalver Alonso 3
  4. 4. PROYECTO EMPRESARIAL MARKET RESEARCH 1. JUSTIFICATION 2. METODOLOGHY 3. RESULTS 4. CONCLUSIONS 5. REPORT Pablo Peñalver Alonso 4
  5. 5. PROYECTO EMPRESARIAL MARKETING POLICIES 1. OBJECTIVES 2. STRATEGIES 3. POLICIES A. PRODUCT B. PRICE C. PLACE D. PROMOTION Pablo Peñalver Alonso 5
  6. 6. PROYECTO EMPRESARIAL FEASIBILITY ANALYSIS 1. INVESTMENT PLAN 2. FORECAST INCOME AND EXPENSES 3. TAXATION 4. CASH BUDGET 5. FINANCING PLAN 6. EVALUATION. REPORT Pablo Peñalver Alonso 6

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